Momentic, COO Tyler Einberger presented this at Summerfest TechAI this morning. Sharing the deck for everyone who made it to the room, and for anyone who wanted to be there but couldn't make it. The talk was about a gap most brands have not noticed yet. Ask an AI what the best running shoes are. Runner's World is number one on Google for that query. It is nowhere in the answer. Ranking first does not get you cited anymore. Being distinct does. To AI, your brand is the average of everything you publish, so templated content drags you into the crowd and distinct work pulls you out. For anyone who missed it, here's what's inside: → Why winning Google AI Overviews does not win Google AI Mode (13.7% citation overlap) → The 12-step pipeline every query runs through before an answer gets written → The four checkpoints a page clears before quality even counts → Why 59% of AI Overviews contain zero named brands, and what survives the cut → The six actions to start on this quarter Built on Ahrefs benchmark data across 174,000 cited pages and Momentic's Influenceable Web research. To AI, you're average. Until you're not. #SummerfestTech #AEO #GEO #AISearch #SEO
Momentic
Marketing Services
Milwaukee, WI 470 followers
Dead set on delivering results for B2B & B2C brands through innovative digital strategies, SEO, and growth consulting.
About us
Founded in 2018, Momentic is a Milwaukee-based marketing firm that seeks to deliver scalable, tangible, and long-term organic and AI search for a diverse range of clients, including startups, small businesses, and large brands, both locally and globally. We pride ourselves on our dedication to creating and implementing actionable, business-driven growth strategies. Our purpose extends beyond winning awards to genuinely caring about your business's bottom line. We position ourselves as a solution to the inefficiencies of large agencies and the deceptive practices that have plagued the industry since the '90s. Our approach to digital strategy is characterized by transparency, accountability, and engagement. We don't hide behind a black box of secrecy or fabricate data to support our strategies. Instead, we fulfill our promises and work diligently to help your brand realize its full potential. Our commitment is to connect with the modern audience, provide value, and build enduring partnerships. Our passion for what we do motivates us to help your website appear in the moments that matter most, thereby driving measurable results and contributing positively to your bottom line. Experience the difference with Momentic, the growth experts you've never worked with before, but will never want to replace.
- Website
-
https://momenticmarketing.com/
External link for Momentic
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Milwaukee, WI
- Type
- Partnership
- Founded
- 2018
- Specialties
- Search Engine Optimization, Technical SEO, Content Strategy, Google Analytics, Google Tag Manager, Content, Website Development, Website Design, Measurement, and Automations
Locations
-
Primary
Get directions
316 N Milwaukee St
#350
Milwaukee, WI 53202, US
Employees at Momentic
Updates
-
Momentic reposted this
To AI, your brand is average. I am super excited to speak at Summerfest TechAI 2026 this Thursday to cut through the noise about how AI actually chooses what brands/websites to mention and cite... and what you can do about it. It will be the first time I'm publicly showing some of the tools and tech the Momentic team has been building over the past couple years that help us and our clients stay ahead in a crowded and hype-filled AEO/GEO space. General registration for the conference is free, and there's tons of great topics and speakers on the lineup today through the end of the week.
-
-
Momentic reposted this
SERPs on Bing/Edge now sometimes have favicons at the top and they jumplink to results lower down on the SERP. I inspected them and some are ads (<div class="sb_tween_favicon ad") as in the first screenshot, and some are organic (<div class="sb_tween_favicon web") as in the second. Not sure if these are an experiment or new SERP feature on Edge? It would be nice to understand more about what triggers them to show up organically and if there are any specific criteria to make sure your favicon/results are eligible for them.
-
-
Momentic reposted this
Figured I can save some of you some time as I had a lot of questions about the differences between Anthropic Agent SDK and Managed Agents that I was able to answer through some testing and documentation scouring. I used to be able to post an article on my website and a link here, but those days are gone! If you find this helpful or interesting, share it please!
-
Tyler Einberger and Casey Cuene spent yesterday afternoon helping marketing students at University of Wisconsin–Oshkosh School of Business with their analytics/measurement models. Big thanks to Kathy Fredrickson for hosting the Momentic team!
-
-
Momentic reposted this
I swore I'd stay out of the naming debate. #GEO, AEO, AIO, LLMO, SEO, whatever. It felt like an argument of semantics. Then I sat in on a webinar where the entire comments thread was people arguing about what to call it. We're naming something we haven't defined. We have studies showing backlinks don't correlate with AI citations, and studies showing AI citations are too inconsistent to measure reliably. We have vendors selling optimization for systems whose behavior they can't predict. The question isn't what we call this thing. The question is what this thing actually is, and whether anyone can answer that with specifics yet. I finally wrote it all down. Part one of my most important series. https://lnkd.in/gP2rtQZn