SEO News: We got early access to Perplexity's new LLM-driven browser, Comet. Here our 5 of my takeaways for SEOs + the future of AI browsers: So as we know, LLMs such as ChatGPT and Perplexity are working on creating their own browsers. This is potential threat to traditional Google search as these browsers will use an experience that's driven by the LLM as opposed to built on top of search like Chrome currently is. Well as it turns out we were given early access to Comet over the weekend and had some time to play around with it's new browser. The goal is to give us some insights into how other LLM browsers might look and how Google might integrate these features into Chrome. 1. Interface: The current interface is EXTREMELY similar to the web interface of Perplexity. The only difference we could tell was that in Comet, for a given prompt, there will be three "blue links" at the top of the result. Then below it is the same LLM answer you would get. Other than that, the tabs and general experience are all exactly the same. 2. Browsing History Integration: Probably one of the biggest benefits of an LLM browser is that it can run on top of your previous browsing history. Instead of just chat history, Comet now has access to any page I've ever looked at. Then we can ask it questions like "Of the shoes I've looked at, which one do you recommend" and it will give an answer. This creates an era of personalized content. 3. LLM-Based Ecosystem: As we thought, the entire ecosystem is structured around Perplexity, not Google search. Opening up a new tab and typing something in will result in a new prompt in Perplexity, not a Google search. This will result in longer queries/prompts as users learn they can ask deeper questions over time. 4. AI Assistant: Comet also has an "Assistant" button that you can run on any page. This allows you to run Perplexity on top of any page you want. There's a built in "Summarize" button that will provide a high level summary of the content. As well, you could ask the AI assistant any question you want about the page and it can answer it. So now you need to think about what types of questions users would ask about the content and make sure it's easily structured in your content. 5. Potential Google Competition: As of now, we don't think the experience is different enough that would shift users away from Chrome. With Gemini, Google has the ability to replicate all of these features. Given their strong user base with Chrome, we find it hard to believe they couldn't easily push the same features into their own browser. Comet is definitely fun to play around with but is a bit underwhelming in terms of the experience. However, we do think it's a peak into the window of what's to come with OpenAI's browser and what we'll see eventually shipped into Google Chrome.
Nectiv
Marketing Services
We help startups to Fortune 500 companies grow customers with SEO and GEO services.
About us
Nectiv is at the forefront of SEO and GEO for technology brands. We provide innovative discovery strategies for companies to drive revenue and pipeline for their business. With our Adaptive Workflows Framework, you get to work seamlessly between our marketing services. That means if you need copywriting instead of SEO, our team will easily shift service offerings.
- Website
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https://nectivdigital.com/
External link for Nectiv
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Specialties
- Search Engine Optimization, Generative Engine Optimization, Content Creation, AI Tracking, and Answer Engine Optimization
Employees at Nectiv
Updates
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Nectiv reposted this
OK so huge news today. I'm launching Nectiv, an SEO/GEO agency that helps companies thrive in the AI search era: This is a huge step for my naturally-conservative self but I truly believe it needed to happen. As I think about the direction the industry is headed in, I felt that I really wanted to build something that helps brands get success in the era of AI search. I think that both brands and agencies both will need to change the way they look at things. I made the choice that I want to be part of that change. So I wanted to breakdown a couple of things that got me excited about building Nectiv: 1. Adaptive Workflows: We believe that in order to have success in SEO/AI search, brands need to have access to more services than ever. Oftentimes, engagement structures will just be for content creation or on-page SEO, leading to the same outputs regardless of what's actually needed. With Adaptive Workflows, we're giving access to our full-suite of services on any given month. That means with one engagement, we'll be able to execute everything from SEO, content creation, Reddit strategy, CRO and more. Any discoverability services is available on any given month. 2. LLM Tracking: There's a lot of LLM trackers out there but truth be told it seems like many people have been slow to adopt them. A lot of businesses want to understand how they appear in ChatGPT/Perplexity but aren't able to get answers based on tracking at scale. At Nectiv, we've already built our own and tracking + insights comes complimentary with any partnership. We can track individual prompts, brand mentions, competitive insights and more with our tool. So those are a couple of the reasons I felt strongly enough to build an agency. However, there's many more that I'll share within the coming months. I also wanted to thank this community for the continuing support. I got SO MANY DMs during that past couple of weeks that were extremely encouraging. If you have found my content helpful over the years and know of anyone who would be interested, please don't hesitate to send me a DM! It would mean the world to me. Looking forward to building this with you all (Link in comments)