"Regardless of installation method, those with paid self-monitoring of systems are less satisfied than households with professional monitoring. The trade-offs a customer must make to get “good enough” security may be too much." #security #proinstall #diy #monitoring #securityandsafety #alarms #securitysystem #ring #adt #simplisafe #vivint
Parks Associates
Market Research
Plano, Texas 14,252 followers
International market research firm studying connected home and entertainment trends, small business, and multifamily
About us
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media. Subscribe to the Parks Points Newsletter: https://www.linkedin.com/newsletters/parks-points-6922955443757596672/
- Website
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http://www.parksassociates.com
External link for Parks Associates
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Plano, Texas
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Market Research, Consumer Research, Industry Analysis, Events, IoT, Smart Home, Digital Health, Energy, marketing, Streaming, Technology , broadband, connected home , consumer segmentation , qualitative , quantitative , wireless , network , home automation , home controls, home services , multifamily , buildings, software , data , privacy, home security , monitoring , and value-added services
Locations
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Primary
2301 W Plano Pkwy
suite 210
Plano, Texas Headquarters, US
Employees at Parks Associates
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Michael Goodman
Connected TV | Digital Media | Marketing | Thought Leader | Strategic Planning | Market Intelligence | Competitive Intelligence | Consumer Insights
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Steven Hawley
IP Video, securely, to any consumer video screen
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Elizabeth Parks
Strategic Market Research, Consulting and Growth Partner ⭐ Technology ⭐ Smart Home ⭐ Energy ⭐ Streaming ⭐ CTV ⭐ Broadband ⭐ IoT ⭐️ Health ⭐ SMB ⭐…
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Mindi Sue Sternblitz-Rubenstein, MBA
Vice President Marketing at Parks Associates
Updates
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Parks Associates reposted this
Parks Associates, in partnership with InterDigital, Inc., has released a new white paper, “Streaming Live Sports: Where Opportunity Meets Complexity,” exploring the business and technology challenges of streaming live sports. ** Download the complimentary white paper: https://lnkd.in/gVQFemCQ ** Read more: https://lnkd.in/gg8uEDu4 #parksdata #sports #livestreaming #whitepaper
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Parks Associates reposted this
Mainstreaming Comfort: Smart Thermostats Reach the Masses -- Parks Associates latest #research analyzes industry market trends and the competitive landscape of smart #thermostats, including brands, portfolios, features, and pricing, and includes a five-year forecast of unit sales and revenues in the US. It also provides consumer data on US consumers’ engagement with smart thermostats, focusing on consumer familiarity, purchase motivations, the buyer journey with purchase and install channels, average sales price, product returns, and barriers to purchase. read more from one of our latest studies
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The evolution of the smart thermostat category has led to the smart thermostat becoming a central piece of the smart home, with more premium models offering hub functionality and including integrations with security and energy equipment like generators, battery storage, and solar panels. Smart thermostats are internet-connected and can perform all the tasks that the most advanced traditional non-programmable (vintage dial) and programmable (schedules set-points) thermostats perform. The connectivity enables them to be controlled remotely and can utilize the cloud to facilitate sophisticated home automation as well as advanced solutions for energy providers and utilities. Some advanced smart thermostats gather and analyze a variety of data from HVAC runtime, home environment, owner location, weather, utility company plans, and other sources to efficiently automate home energy consumption and comfort. Nest has successfully positioned smart thermostats as “learning thermostats,” a phrase that denotes the device’s ability to understand consumer preferences over time and automate control based on those learned preferences. This is an excerpt from Parks Associates just published Study Smart Thermostat Market Assessment, including insights from consumer survey work of 8,000 US Internet households and historical data. https://lnkd.in/gKeXumNP
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The average US internet household reports electricity costs of $156 in Q4 2024, up 14% since 2019. Complimentary white paper in partnership with Resideo Grid Services, "Next-Gen Demand Response: Engaging Consumers, Meeting Energy Demand" investigates consumer awareness and engagement with DR programs, provides feedback on the experience of current participants, and evaluates opportunities to grow demand response programs. 🔗 Download complimentary white paper : https://lnkd.in/dNCxFPzw Don’t miss out on critical insights that could shape the future of technology. Download now! #TechInsights #ParksAssociates #whitepaper #Resideo #demandresponse
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Parks Associates reposted this
Changes creating new 🆕 dynamics for the #broadband market https://lnkd.in/gN292Fs9
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Strategic Market Research, Consulting and Growth Partner ⭐ Technology ⭐ Smart Home ⭐ Energy ⭐ Streaming ⭐ CTV ⭐ Broadband ⭐ IoT ⭐️ Health ⭐ SMB ⭐ Multifamily ⭐ IoT ⭐ Consumer ⭐ Marketing Services ⭐ Thought Leadership
From Devices to Ecosystems: The Next Phase of Consumer Electronics Growth - read more ! This is an excerpt from Parks Associates research, Tech Ecosystem Dashboard. The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. #connectedhome #services #consumerelectronics #devices #smarthome #google #apple #amazon #samsung #streaming #security #sensors #ai #consumertech #technology #agenticai #artificialintelligence #hardware #woftware #hardwareasaservice
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🎤 Lee Miller, Vice President of Multifamily, Brivo is speaking during the Smart Spaces panel, “Access Control: Security, Convenience, and Innovation,” on September 17, 2025 at 10:30 AM CT in Dallas! ✔️ Save $500 with promo code SSC25-500C 👉 https://lnkd.in/gs9DskhA 👈 ✔️Smart Spaces hosts building executives and hardware, middleware, and software providers enabling the next generation of tech solutions in multi-dwelling and hospitality environments. 👈 🎉 Thank you to our event sponsors: ADT Multifamily, Cox Communities, Nice Group, Vantiva, SmartRent, Kwikset, ROCiQ, SkyBell, Rently, Calix, Cambium Networks, Eleven Software, Johnson Controls, Groove Technology Solutions, Nomadix, an ASSA ABLOY company, dormakaba, and Zentra - Access Simplicity. #SmartSpaces25 #IoT #PropTech #IoT #Multifamily #MDU #Hospitality #Dallas
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🎤 Cris Kimbrough, PhD, PMP, Chief Strategy Officer, SKBM Smart Technology is speaking during the Smart Spaces panel, “PropTech ROI: Revenue, NOI & Long-Term Value,” on September 16, 2025 at 4:15 PM CT in Dallas! ✔️ Save $500 with promo code SSC25-500C 👉 https://lnkd.in/gs9DskhA 👈 ✔️Smart Spaces hosts building executives and hardware, middleware, and software providers enabling the next generation of tech solutions in multi-dwelling and hospitality environments. 👈 🎉 Thank you to our event sponsors: ADT Multifamily, Cox Communities, Nice Group, Vantiva, SmartRent, Kwikset, ROCiQ, SkyBell, Rently, Calix, Cambium Networks, Eleven Software, Johnson Controls, Groove Technology Solutions, Nomadix, an ASSA ABLOY company, dormakaba, and Zentra - Access Simplicity. #SmartSpaces25 #IoT #PropTech #IoT #Multifamily #MDU #Hospitality #Dallas
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Who's Watching? How Age and Gender Shape Sports Consumption read more from new research published in partnership with InterDigital, Inc. #sports #streaming #fans #streamingtv #tv