Semilla

💡 Hot take: The best food delivery companies don't need the best technology They need the best relationships. Every VC pitch deck shows the same thing: "We'll use AI to optimize logistics!" "Our algorithm predicts demand!" Here's what actually matters: Does Señora Elena trust you with her life's work? In 18 months, Semilla has earned that trust from a lot of vendors. Not through code. Through respect. Technology amplifies trust. It doesn't create it. The companies winning in emerging markets understand this. The ones burning cash don't. #TechStrategy #Relationships #EmergingMarkets #AI #Trust #BusinessPhilosophy

⚡ "Informal economy" is just code for "business model we don't understand" Colombia's street vendors move $2B in fresh produce annually. Zero venture funding. Zero unicorn valuations. Maximum efficiency. They know their customers' names. They source better than Whole Foods. They deliver faster than Amazon Fresh. But because they don't use Slack or have Series A pitch decks, we call them "informal." The future of commerce isn't about replacing these networks. It's about recognizing that the most sophisticated supply chains already exist, they just don't look like what Stanford taught us. #InformalEconomy #SupplyChain #BusinessStrategy #LatAm #FoodSystems #Innovation

🔥 VCs keep funding grocery delivery companies that lose money on every order Meanwhile, in Colombia, a 60-year-old fruver named Carlos makes profit on every single sale. He has no MBA. No growth hacker title. No venture backing. But he understands something Silicon Valley forgot: sustainable business models aren't built in boardrooms, they're built in markets. Semilla doesn't teach vendors how to run their business. We learn from them. Then we give them tools to scale what already works. Revolutionary idea: What if we backed the people who actually know how to sell food profitably? #VentureCapital #Profitability #LatAm #RealBusiness #Foodtech #EmergingMarkets

🌱 Colombia's informal food vendors are building the future of fresh commerce When 70% of Colombia's fresh produce flows through informal vendors, most see inefficiency. We see opportunity. These fruveres and small vendors know their communities better than any algorithm. They've built trust through generations, selecting the ripest mangoes and remembering every customer's preferences. Semilla doesn't replace this expertise—we amplify it. By connecting these vendors to customers through our platform, we're seeing remarkable growth: vendors increasing their daily sales by 40% while customers get farm-fresh produce delivered in under 60 minutes. The informal economy isn't broken. It just needed the right technology to scale. #LatAmTech #Foodtech #EmergingMarkets #SocialImpact #Colombia #FreshProduce #LastMileDelivery

💚 What happens when you give a fruver in Bogotá access to 10x more customers? Maria runs a small fruit stand in Chapinero. Before Semilla, her business was limited to foot traffic and regular neighbors. Her income was unpredictable. Today, she serves customers across three neighborhoods. Her monthly revenue has doubled, and she's hired her nephew to help with deliveries. This story repeats across our network. We're not just moving fruit—we're moving families toward financial stability. When technology serves the underserved first, everyone wins. Customers get fresher produce. Vendors grow sustainable businesses. Communities strengthen. The most powerful innovations don't disrupt traditional commerce—they empower it. #SocialImpact #FinancialInclusion #LatAm #SmallBusiness #FoodSecurity #CommunityFirst #Colombia

🚀 Why Latin America's fresh food delivery market is fundamentally different Unlike North American grocery delivery, LatAm's fresh produce ecosystem runs on relationships, not warehouses. Small vendors source directly from farms. They know which avocados will be perfect tomorrow and which herbs were picked this morning. This isn't inefficiency, it's competitive advantage. Semilla plugs into this existing network instead of replacing it. The result? Unit economics that make sense from day one and a customer experience that feels authentically local. We're seeing 3x month-over-month growth because we built for how people actually buy fresh food in emerging markets, not how Silicon Valley thinks they should. #EmergingMarkets #UnitEconomics #LatAmGrowth #Foodtech #LocalCommerce #CustomerExperience #StartupStrategy

At Semilla, we work with vendors who’ve been selling in their neighborhoods for decades. They don’t need a pitch deck. They need orders, income, and reliability. That’s why we built Semilla to feel familiar, not foreign. Simple onboarding. Clear payouts. Real relationships. 🚛 Our drivers deliver in minutes. 📲 Our vendors sell through their phones. 💚 Our users support their own community. Sometimes innovation looks like code. Sometimes it looks like a mango chosen with care. #SemillaApp #LatamStartups #TechWithPurpose #LocalCommerce #FreshProduce #CommunityDriven

The most powerful tech we’ve built isn’t an app. It’s trust. Before Semilla, most of our vendors had never sold a single product online. No storefront. No dashboard. No delivery system. Just good produce and loyal customers. Today, thanks to a simple tool and a committed team, those same vendors are reaching new neighborhoods, fulfilling digital orders and competing in a market that once left them behind. 💡 The real innovation isn’t delivery. It’s inclusion. Every time someone shops through Semilla, they support a local vendor who now earns more, moves faster and grows with confidence. We’re not building for tech headlines. We’re building for the people who move Latin America’s food system every day. #SemillaApp #TechForGood #DigitalInclusion #LatamStartups #LocalCommerce #FreshProduce #ImpactInvesting #StartupGrowth

In every city, there are trusted vendors who’ve been feeding their neighborhoods for years. They know their customers by name. They choose the best fruit by hand. But they’ve been excluded from the tools that drive growth today. That’s where Semilla comes in. We don’t replace local vendors. We empower them. 📲 With Semilla, they can: ✔️ Accept orders from their phone ✔️ Reach new customers ✔️ Deliver faster than the supermarket down the street And most importantly, they stay in control of their business. This is what inclusion looks like — real people, real tools, real opportunity. #SemillaApp #DigitalInclusion #LatamStartups #LocalCommerce #TechForGood #FreshProduce #FoodTech #ImpactInvesting

📈 In just a few months, Semilla has gone from idea to impact. We started by focusing on what matters most, small vendors, fast delivery, and everyday essentials. Here are 3 numbers that tell the story: 🍍 40 local shops now sell through our app 🛒 350+ active users made fresh orders in the last quarter 🚲 20+ delivery drivers earn income daily moving local produce We didn’t launch with hype. We launched with people. Real vendors, real transactions, real growth. Semilla is growing because the need is real and the market is wide open. #SemillaApp #TractionTuesday #LatamStartups #FoodTech #FreshProduce #LocalCommerce #ImpactInvesting #StartupGrowth