The Pathfinder

We have officially crowned our first "Executioner of the Mocktail" for the Cocktails from our Crypt competition: Daddy Long Legs from Bar Bambi in Chicago. Here is how Daddy felt about carrying home the tittle: "As a Black, queer, and nonbinary bartender, any win for me is a win for the communities I represent in hospitality—and that means everything. This competition pushed me to tap into my creativity in ways I didn’t expect, and I’m incredibly grateful for that. It’s been amazing to see so many people fully embrace Pathfinder’s first competition, and that matters, because non-alcoholic brands aren’t a trend—they’re a vital, necessary part of our hospitality ecosystem. Thank you to Pathfinder for creating space to fully express and just be. When we show up as our truest selves, that’s how we destroy bad vibes." Long Legs’ winning cocktail, dubbed the “Horrible Sanity",  is an Edgar Allan Poe-inspired riff on a flip/eggnog: It combines toasted coconut-infused Pathfinder, lapsang custard, spiced almond,  and “ a whole lot of Daddy Long Legs”.  Long reign Daddy Long Legs!

This week marked our return to Seattle cocktail week and we went big. Wheat pasting posters on the streets, we held our first annual national cocktail competition at Screwdriver bar, there was a live band who played insanely loud rock and roll called Fan Club and a burlesque dancer. As enticing and far reaching as the digital world is, this week was a reminder to us how powerful it is to be seen and experienced in person. That is the true magic and beauty of this incredible industry we participate in, being together and drinking a together is simply the best. #destroyerofbadvibes 📸 @tessapaisan

Last night at an undisclosed location on Capital Hill in Seattle, The Pathfinder inducted the first four members into The Order of the Eye. Sipping Pathfinder Spritzes (with a fateful pepperoncini garnish) The Order of the Eye was activated when each member placed their middle finger, adorned with a never seen before bespoke Pathfinder signet ring, into the center of the table and chanted "To the Destruction of Bad Vibes". The four inaugural members of The Order of the Eye are: Sarah Ku - Hello Hello Bar & Cafe (NYC) Daddy Long Legs - Bar Bambi (Chicago) Jeanette Perez - The Roosevelt Room (Austin) Justin Lam - Viridian and Pagan Idol (Oakland) That is all we can say at this time about the Order of the Eye and these proceedings. #destroyerofbadvibes

When we first signed up with Blueprint Spirits/Union Beer in NYC, we asked, "So when will we get access to the rest of the Sheehan Family states?" And the answer was, "Kick butt in NYC and they will come knocking." So when Craft Massachusetts, a Sheehan Family Company, gave us the call to extend our distribution into Massachusetts earlier this year...we knew were were well on our way to a building very powerful partnership. Hello Boston, we are The Pathfinder and our patented - distilled non-alcoholic spirit will Lift the Veil of Illusion Guaranteed! #destroyerofbadvibes

Come one, come all to The Pathfinder's National Cocktail Competition Final, we're affectionately calling - Cocktails from the Crypt, Death to the Mocktail. The Pathfinder hosted semifinals in Austin, NYC, Chicago and San Francisco and the winners will be serving up their finest at Screwdriver bar in the Emerald City on Monday April 20th as part of Seattle Cocktail Week. Our esteemed judges include: Seattle's own Anu Apte of James Beard nominated Rob Roy fame, Jeffrey Morgenthaler, Pacific NW bartending legend and industry innovator and Robin Nance, Speed Rack leader extraordinaire and cocktail competition expert. Flash tattoos along with special guest performances by Fan Club and Ruby Mimosa. #destroyerofbadvibes

The last two years have seen a disruption in the bev/alc distribution business like never witnessed before. Our guiding principals to navigating the changes/chaos have been to align with distributors that 1) have power and reach in their market and are respected by bars and 2) give a rip about The Pathfinder and the n/a spirits category as a whole. With those two criteria in mind, we’ve joined Craft Republic MO in Missouri. Jill Sites goes way back with Brian Dix and as we began to search for a solution in MO, it quickly became a no brainer to go with Craft Republic. They have powerful on premise and independent liquor relationships in the state and one hell of a premium craft spirits, beer and n/a portfolio where The Pathfinder will feel right at home. Check out their portfolio here...https://lnkd.in/gJ2Rz3E8 More announcements on our distribution to come over the next days/weeks. #destroyerofbadvibes

This is our FIRST mention in the reputable Beer Business Daily with The Pathfinder coming in as one of the top growing brands in the n/a category. We're making bottles and cans as quickly as we can, keep those orders coming folks. #destroyerofbadvibes

It's true. We LOVE bartenders.

No kids. No meetings. Just a living room repurposed into a mini studio 🌙📸 *Update 2/23 post live: https://lnkd.in/g9AHebeR Used a quiet night at home to create new social content tied to our premium mocktail display and the brands we’re excited to support at Raley's. In CPG, ideas don’t win—execution does. It’s the extra reps and “outside the scope” work that help programs actually land and give startups a real shot. Looking forward to seeing how this one lands and sparks conversation. 👉 What’s a recent late‑night side quest you’ve taken on to move your brand or business forward? #CPG #SideQuest #Social #Grocery #NonAlc

It’s always wise to listen to one of the original trailblazers. Chris Abbott holds wisdom that will help open your third eye as you learn more about The Pathfinder. His hair is not for sale on our website. Yet.