This was such a fun way to engage with our community, spread love, and be a part of such a monumental moment!!!!
A big weekend in Utah, and such a fun one for us at Thread®! The U of U vs. BYU rivalry is huge here and we wanted to find a creative way to engage the local community. Before the game, Sierra and I went around the stadium asking fans to compliment the opposing team in exchange for a free bag and wallet. It ended up being such a fun initiative! People were laughing, joking, and even running up to us saying, “I love Thread, can I be in the video?!” Our Social Media Manager Sierra Knell filmed and edited the video on the spot and had it posted before the game even started and it’s already hit 255,000 views! It was the perfect blend of showcasing our product, tapping into a cultural moment, and creating content that sparks conversation. So proud of the creativity and quick execution from the team and excited to keep building these moments at Thread!