Brand Team Lead - Houston, TX

TEAM LEAD - GORILLA ENERGY HOUSTON MARKET

HOUSTON, TX

Compensation: $32/hour | Part-Time (Approximately 29 hours/week)

ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to launch and manage our Houston

market expansion for Gorilla Energy. This part-time role (approximately 29 hours per week)

requires someone who can build and manage teams throughout the Greater Houston

metropolitan area, develop strategic marketing initiatives, and establish a strong brand

presence throughout Houston's diverse industrial, educational, and cultural landscape.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the

next generation of doers and risk-takers determined to make their mark. Powered by our

proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine,

Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working

together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained,

balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut,

Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

KEY RESPONSIBILITIES

Market Strategy Development & Execution

• Create comprehensive market schedules and manage implementation of marketing

initiatives across the Greater Houston metropolitan area

• Develop and execute both short-term and long-term market strategies throughout

the region

• Lead guerrilla marketing efforts in high-value locations including construction sites,

trade schools, oil & gas facilities, manufacturing plants, music venues, and fitness

centers

• Build and maintain relationships with local fitness influencers, businesses, bluecollar workers, industry professionals, and music scene leaders

• Target key areas including Downtown Houston, Midtown, Montrose, Heights, Energy

Corridor, Galleria/Uptown, Katy, Sugar Land, Pearland, The Woodlands, and

surrounding communities

• Identify and capitalize on event opportunities including:

o Major university events at University of Houston, Rice University, Texas

Southern University, and Houston Community College

o Energy industry conferences and networking events

o Houston Livestock Show and Rodeo and other major cultural festivals

o Local music festivals and live music venues across diverse neighborhoods

o Houston Texans, Rockets, and Astros sporting events and tailgates

• Leverage Houston's position as the Energy Capital of the World to connect with oil &

gas, petrochemical, and industrial workforce demographics

• Tap into Houston's thriving construction boom and rapidly growing population

• Educate potential customers about what makes Gorilla Energy different from

Competitors

Team Management

• Source, interview, and onboard Brand Ambassadors (BAs) in the Houston market

• Ensure all team members complete required background checks

• Manage W2 Brand Ambassador teams throughout the metropolitan area

• Train team members on Gorilla Energy product knowledge with market-specific

customization for Houston's diverse, multicultural demographics

• Coordinate and schedule team activities effectively across Houston's sprawling

geography and diverse communities

Inventory & Equipment Management

• Manage and organize storage solutions for product and promotional materials

• Monitor inventory levels and coordinate restocking

• Maintain equipment in good working order through Houston's humid subtropical

climate

• Ensure proper storage and handling of all company assets

Reporting & Communication

• Maintain detailed documentation of all market activities

• Create comprehensive recaps after events with market-specific insights

• Report on performance metrics for the Houston market

• Provide strategic recommendations for market growth

• Communicate effectively with company leadership and BA teams

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership

• Strong understanding of the Houston metropolitan market, or demonstrated ability

to quickly learn new markets

• Excellent networking and relationship-building skills across diverse industrial and

cultural communities

• Proven ability to develop and execute marketing strategies

• Experience managing teams in fast-paced environments

• Valid driver's license with clean driving record

• Knowledge of energy drink market and consumer trends

• Ability to work effectively in Houston's hot, humid climate year-round

• Strong organizational skills

• Comfort navigating Houston's sprawling geography and traffic patterns

PREFERRED EXPERIENCE

• Existing relationships within Houston fitness, construction, energy/oil & gas, or

music communities

• Experience with guerrilla marketing campaigns in industrial/blue-collar markets

• Background in energy sector, construction, trades, music/events, hospitality, or

related industries

• Knowledge of university campuses and surrounding areas (University of Houston,

Rice University, Texas Southern University, University of St. Thomas, Houston

Community College System)

• Event planning and coordination experience

• Beverage or CPG marketing experience

• Familiarity with Houston's unique multicultural dynamics and geographic spread

• Experience working with diverse, blue-collar demographics including energy sector

workers

• Bilingual skills (Spanish/English) a strong plus given Houston's demographics