Digital Marketing Manager

Position: Digital Marketing Manager | Fast-Casual Restaurant Brand

Reports to: Ownership / Marketing Leadership

Location: We currently operate 12 locations spanning from Boston, MA to Bedford, NH, with our HQ based in Nashua, NH — this role is full-time or hybrid and requires regular in-office presence.

THE ROLE:

We’re looking for a Digital Marketing Manager who lives and breathes brand, content, and customer connection.

This is a ‘build-it-with-us’ role. It is hands-on, fast-paced, creative and analytical. A role for someone who gets excited by growth, storytelling, and building community around a brand people love.

We’re a high-volume, fresh, fast-casual concept with multiple locations and big expansion ahead.

That means constant content, lots of momentum, and endless opportunity to make an impact.

If you love creating, capturing, optimizing, and watching your work show up in real life — this role is for you.

WHAT YOU’LL OWN:

Social Media & Content Creation

• Manage all social media platforms across multiple locations

• Create and/or oversee photography and video content

• Capture in-store moments, food, team culture, and launches

• Plan content calendars and execute consistently

• Stay ahead of trends while staying true to brand voice

Website & Digital Presence

• Own all website content and updates, keeping our site fresh, current, and visually strong

• Ensure accuracy across menus, locations, hours, and promotions

• Continuously improve visuals, flow, and guest experience

Online Reviews, SEO & Reputation

• Monitor and respond to online reviews across platforms, helping turn issues into loyalty moments

• Work with operations to identify patterns and insights

• Implement and optimize local SEO listings for all locations

• Ensure consistent brand messaging everywhere guests find us

Email & Direct Marketing

• Build and manage email campaigns and automations

• Support promotions, new launches, seasonal campaigns

• Segment audiences and improve engagement over time

• Work closely with ownership and Creative Director on messaging and tone

Digital Menus & Visual Updates

• Maintain & update in store digital and OLO menus, making the menu look as good as it tastes

• Improve visual presentation and clarity

• Support new product launches and limited-time items

• Partner with operations and culinary teams

Analytics, Reporting & Optimization

• Track performance across all digital channels

• Identify and report on what’s working and what’s not

• Continuously test, refine, and optimize

Customer Relations

• Manage digital guest communication

• Bring hospitality into inboxes and DMs

• Create systems for thoughtful, on-brand responses

• Support a hospitality-driven digital experience (our hospitality doesn’t stop at the counter!)

WHAT WE’RE LOOKING FOR:

• 5+ years in digital marketing or content-driven roles

• Experience in restaurants, hospitality, retail, or lifestyle brands strongly preferred

• Strong photography and video skills (phone + camera comfortable)

• Deep understanding of social platforms and trends

• Strong writing and storytelling ability

• Highly organized and self-directed

• Comfortable in fast-moving environments

• Obsessed with brand consistency and detail

You notice things others miss!

WHY THIS ROLE IS EXCITING:

• Rapid expansion with tons of content opportunities

• High visibility role with ownership access

• Ability to shape and grow the brand in real time

• Creative freedom with clear direction

• A team that moves fast and cares deeply