Director of Advocacy & Influencer Marketing

Director, North America Advocacy & Influencer Marketing

Location: New York, NY (Hybrid)

Employment Type: Full-time

Salary Range: $150,000–$170,000 base salary + discretionary bonus

About Medik8

Medik8 is a UK-based clinical skincare company dedicated to delivering high-quality, results-driven products backed by scientific research and innovation. With a strong global presence and an exciting high-growth trajectory - particularly in the US - Medik8 continues to push boundaries in clinical skincare.

The Role

As Director of North America Advocacy & Influencer Marketing, you will play a pivotal role in supporting our fast-growing North America team. Reporting into the VP of Integrated Marketing and leading two direct reports, you will own one of the brand’s most critical growth and investment pillars.

We’re looking for a strategic, ambitious leader who can think big while also rolling up their sleeves. In this role, you’ll develop, oversee, and integrate Medik8’s influencer and advocacy programs across the full funnel - driving brand equity, meaningful consumer connection, and conversion.

You’ll build long-lasting relationships with influencers, affiliates, and industry leaders, while spearheading innovation in our influencer approach. Partnering closely with Global Communications and our US-based team, you’ll ensure regional relevance while maintaining global brand alignment.

This role requires a confident, results-driven leader with the ability to define and present strategies to C-suite stakeholders, a deep understanding of influencer marketing and social platforms, and a proven track record of building brands through creator partnerships at scale.

Key Responsibilities

• Own and lead the North America Influencer Strategy across paid and earned channels to strengthen brand equity, increase share of voice, and drive measurable sales impact
• Develop and articulate the influencer marketing vision and long-term roadmap for North America, ensuring alignment with overall brand and business objectives
• Define, track, and rigorously manage KPIs, using performance, sales, and traffic data to optimise strategies across all influencer pillars
• Champion cross-functional collaboration, partnering closely with Integrated Marketing, Sales (Wholesale), and Channel Leads (.com & Amazon) to embed influencer programs into fully connected 360° plans
• Collaborate with Retail Marketing to support priority launches, promotions, and peak trading periods with tailored influencer strategies
• Act as the regional liaison to Global Communications, translating global strategy into regionally resonant programs while influencing global planning with local insights
• Oversee end-to-end execution of influencer activations and product seeding initiatives, ensuring flawless delivery and strategic alignment
• Build and manage relationships with agencies, mega-influencers, talent partners, and networks, ensuring exceptional execution and brand alignment
• Identify and secure high-impact influencer partnerships, overseeing contract negotiations, budget management, and performance accountability
• Lead influencer budget planning and stewardship, ensuring all investment aligns to forecasted goals and ROI expectations
• Champion a data-driven, test-and-learn culture, leveraging analytics tools to strengthen content, channel strategy, and performance
• Stay ahead of industry trends, identifying emerging talent, platforms, and opportunities to keep Medik8 culturally relevant and competitive
• Inspire creative excellence and innovative influencer ideas that fuel brand love and breakthrough campaigns

People & Team Leadership

• Lead and develop 2 direct reports within Influencer Marketing
• Partner cross-functionally with Integrated Marketing and channel leadership (Wholesale, .com, Amazon)
• Foster a culture of accountability, data-led decision-making, excellence, and performance

Qualifications

• 10+ years of experience in Integrated Marketing, with 6+ years in Influencer Marketing
• Ulta or Sephora retailer experience required
• NYC-based and comfortable working in a hybrid model (2 fixed in-office days: Tuesday & Wednesday) with 30–40% travel
• Proven influencer marketing expertise with strong existing agency and talent relationships
• Strategic thinker with the ability to define vision, build structure, develop frameworks, and deliver compelling presentations
• Highly collaborative leader with strong stakeholder management skills
• Proactive, entrepreneurial mindset with the ability to thrive in a fast-paced environment
• Analytical and commercially minded, confident using data to drive decisions
• Experience leading, mentoring, and developing high-performing teams

Medik8 Culture & Benefits

We’re fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. We champion solutions-focused thinking, operate with integrity and agility, and collaborate cross-functionally to achieve more together. We proudly do everything in-house, challenging the norm and pushing the boundaries of what’s possible.

Some of our benefits include:

• Competitive salary
• Comprehensive benefits package including paid time off, holidays, health insurance, and retirement plans
• Flexible hybrid working with 2 mandatory in-office days per week at our NYC office
• Transit benefits
• Cell phone and WiFi WFH stipend
• Annual product allowance and generous product discounts
• Annual discretionary bonus based on performance
• Quarterly US team-building activities

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.

Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!