Vice President Marketing and Brand

Vice President, Consumer Marketing & Brand

Global Lifestyle & Hospitality Platform

V&C Associates are exclusively partnering with a pioneering global lifestyle and hospitality group redefining the boundaries of culture, entertainment, and experience.

At the intersection of hospitality, retail, music, and design, this disruptive platform is creating an entirely new category in lifestyle-led engagement. The Vice President, Consumer Marketing & Brand will craft and lead the global brand vision — translating bold ideas into world-class, culturally resonant consumer experiences.

This is not a traditional hospitality marketing role. We’re seeking a progressive, visionary brand leader from a fast-paced lifestyle, fashion, entertainment, or creative agency background — someone fluent in culture, storytelling, and emotional connection who can blend creative instinct with strategic precision.

Key Accountabilities

• Define and lead the global consumer brand and marketing strategy across diverse markets.
• Orchestrate groundbreaking go-to-market campaigns for new brand launches and repositioning.
• Build best-in-class, direct-to-consumer marketing ecosystems integrating CRM, digital performance, and data-driven insight.
• Champion creative storytelling, brand authenticity, and cultural relevance across every brand touchpoint.
• Partner with global and regional leadership to ensure consistency, impact, and long-term growth.

Candidate Profile

• 15+ years of progressive international experience leading consumer or lifestyle marketing at a senior level.
• Strong track record building lifestyle or entertainment-led brands and delivering globally recognised, culture-driven campaigns.
• Background in agency, fashion, lifestyle, or other experience-led sectors.
• Proven strength scaling global teams and converting creativity into measurable commercial success.

The Opportunity

This is a rare opportunity to shape the trajectory of a transformative global brand at a defining moment in its evolution. The appointed leader will influence how this platform engages with culture — translating creative energy into sustainable global value.