Building Startups with My Husband: 5 Key Lessons

View profile for Ennie Lim

CEO - Inc Top 100 Female Founders

HOW DO YOU BUILD 2 STARTUPS WITH YOUR HUSBAND? 🤯 That's the question I get most often. It’s a fair one. Building a company is hard enough. Building two, with your spouse — while raising a toddler — sounds like chaos. (And yes, it is.) But the truth is, he’s my best friend in every part of life. Our decision-making is quick, our trust runs deep, and that synergy has carried into everything we’ve built together. From raising capital to managing teams, we’ve faced every challenge side by side — and that’s made all the difference. When we started our first fintech company, I wasn’t fully ready for leadership. I struggled to earn respect, separate work from home, and carry the emotional weight of being CEO. Executive coaching changed everything — part business therapy, part couples therapy. It helped us communicate better, lead with empathy, and set boundaries that strengthened both our marriage and our company. Nine years later, I wouldn’t build a company without him. We’re a two-pack. Startups test every limit, but when you have someone who knows your blind spots and still believes in your vision, you grow in ways you never expected. 5 Things I’ve Learned Building Startups With My Husband (and a Toddler) ❤️ 1. Choose your co-founder wisely. Trust, respect, and humor are non-negotiable. If you can survive sleepless nights with a newborn together, you can survive anything a startup throws at you. 💬 2. Communicate like it’s your job. Conflict is inevitable — how you handle it determines your success. Executive coaching helped us talk honestly as partners and as leaders. 🎯 3. Separate roles, not goals. Clear ownership avoids confusion — in theory. I lead the team at work and at home: I pack lunches, build train tracks, research schools, schedule playdates, plan birthday parties and somehow remember all my son’s classmates’ names. So I guess in this case, I lead… the leadership efforts. What can I say — invest in mom founders, we’re built differently. 😉 💪 4. Build emotional resilience. Startups will push you to the edge. Facing the chaos together makes you stronger in every sense. 🌪️ 5. Embrace uncertainty. As Sahil Bloom says, “Tolerance for uncertainty is the single most valuable human trait.” Whether it’s parenting or startups, it’s always worth it. Would I recommend building companies with your spouse? It’s definitely not for everyone. But if you find the right partner — in life and in business — it just might be the wildest, most rewarding journey you’ll ever take. Benny Yiu All in - one basket, one dream. 🚀 Now let's get our 3-year old boss to school.

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Kana L.

Mom. Storyteller. Connector. Culture Carrier. fCMO. Psychotherapist. Executive leadership & performance coach. VC Brand & MarComms. AI Startup Advisor.

1w

Having worked with couples, entrepreneurs, founders in multiple industries, you guys are a rare gem and I’m so happy to be working together. I’d bet on you over and over. Thank you for sharing your story 🤩🤩🤩

Making a strong rules and having a strong communication skills make the best outcomes. Love your energy og building two startups! Ennie Lim

Maria Scarzella Thorpe

Retreats & Culture Experiences for Distributed Teams | Workplace Culture Strategist & Experience Designer | Fractional Culture Partner | NOMAD PASS

1w

Love this and fully agree on all points! Guillaume De Dorlodot 😉 We have some nice memories of the early days together Benny Yiu Ennie Lim

Sun Migliacci

Founder CEO @ Yorbis | Cross-Border BaaS for SMBs

1w

So inspiring Ennie! ❤️

Edward Chang

Financial Technology Executive

1w

Nicely said! Impressive, Ennie Lim and Benny Yiu!

Pearly Chen

That founder who thinks healthcare should make more sense. Turning complex data into actionable intelligence to help humans.

1w

I love you both Benny Yiu Ennie Lim

Eric Wentworth

Co-Founder, Operations Director at Wentworth Executive Recruiting | Co-Founder, Arrangr.com | Author, A Mindful Career | Career coach | Co-Author, A Mindful Teen | Author, A Plan for Life | Author, Secret Lives

1w

Excellent advice.

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Maile Mellard, DPM

Mitigating risk before you even knew it was a risk. Empowering cross-functional teams for quicker delivery and less cost. || Marketer || Strategist || Creator

1w

What a beautiful story and partnership you have! So well-said. Excited to see what comes next in all your adventures! ❤️

Hola Zolay

Always have a backup account in case of a hack <3

1w

We are always so inspired by you Ennie Lim! Thank you for sharing your story and insight into how you two work together to build such a successful business and thriving family!

Hoda Mehr

CEO, idea-to-scale execution, rainmaker, 3x large tech,1x scale-up, 2x start-up founder

1w

Very proud of you two (or should I say three with the little co-founder in training) 👏

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