At Parfums Christian Dior, we are thrilled to announce the "A Dior Summer Getaway" pop-up at Singapore Changi Airport Terminal 3, running from May 28th to July 8, 2026! In collaboration with Changi Airport Group and The Shilla Duty Free Singapore, this immersive pop-up invites travelers to step into the sun-drenched beauty of La Colle Noire, Christian Dior's beloved château nestled in the Grasse hinterland, the ancestral cradle of perfumery in the South of France. Under the visionary dream of Christian Dior, La Colle Noire turned into a true Garden of Eden reflecting his heritage as a couturier-perfumer. In this pop up, visitors will be invited to escape into a sensorial journey at the heart of Dior’s precious flowers cultivated by the House using ancestral techniques passed down through generations. Don't miss the largest Dior summer boat masterpiece and experience a playful retailtainment journey, capturing moments of joy, discovery, and the carefree spirit of a Dior summer. This is a one-of-a-kind escape! #DiorBeauty #SummerInDior #DiorChangi #TravelRetail #LuxuryBeauty #ChangiAirport #ADiorSummerGetaway
Beautiful retail storytelling. A great example of how immersive experiences elevate brand value.
A true masterpiece in Travel Retail. Inspiring to see how every detail contributes to such an elevated customer experience. Congratulations to the team! 👏✨
When your third place is in your fourth place
Amazing 🤩❤️
Luxury is about creating unforgettable moments, and this pop-up is a wonderful example of how immersive storytelling can bring a brand to life. Congratulations on a stunning activation!