How to Boost Conversion Rates for D2C Companies

Every D2C company has a marketing team, a media budget, and a pipeline of campaigns. Yet less than 5% think how to make this traffic convert. Brands that become an "overnight success" get 2 things right: – Their traffic targeting – Their website experience They know that: 1. Branding matters 2. Storytelling matters 3. Website UX matters 4. Product benefits matter 5. Images that educate matter 6. Copy that drives action matters 7. Analysing user behaviour matters 8. Order in which visitors see things matter 9. Improving products and packaging matters 10. Bonus services (e.g. returns, shipping) matter Resulting in 3%+ conversion rates. And higher than industry AOVs. Giving them more profits. To then re-invest. Into marketing, acquisition. To outbid their competitors. And become a market leader. So if you’ve been investing heavily in traffic but haven’t optimized your site.. It’s time to reprioritize.

Ever wondered how personalized marketing can supercharge your business? Today, companies that personalize experiences see revenue increases of up to 15% (McKinsey). 🎯 Let's delve into why. Consumers today expect tailor-made experiences. They want to feel understood and valued. Imagine stepping into a store where everything seems to be just for you. That's the magic of personalization. Attempting to be everything to everyone rarely works. When you tailor your marketing to individual needs, you offer value that stands out in a crowded marketplace. Whether it's customized emails, targeted ads, or personalized product recommendations, these strategies make your audience feel unique and valued. Take Amazon, for example. They've mastered personalized marketing by leveraging consumer data to recommend products you are more likely to buy. This isn't just a tech trick, it's smart business. A report from Epsilon found that 80% of consumers are more likely to purchase from a brand that offers personalized experiences. So, how can you implement personalized marketing in your strategy? Start small. Use customer data to segment your audience and craft messages that speak directly to their needs and interests. Use their names in communications, suggest products based on past purchases, or tailor content to their preferences. Personalized marketing isn't just the future - it's now. By creating these individualized experiences, you're not only welcoming more engagement but also loyalty and increased sales. Have questions or need some ideas on how to personalize your marketing strategy? Drop a comment below or get in touch at dale@ericksonsearch.com or visit www.ericksonsearch.com Happy Selling!!! #PersonalizedMarketing #CustomerExperience #IncreaseSales

Ever wondered how personalized marketing can supercharge your business? Today, companies that personalize experiences see revenue increases of up to 15% (McKinsey). 🎯 Let's delve into why. Consumers today expect tailor-made experiences. They want to feel understood and valued. Imagine stepping into a store where everything seems to be just for you. That's the magic of personalization. Attempting to be everything to everyone rarely works. When you tailor your marketing to individual needs, you offer value that stands out in a crowded marketplace. Whether it's customized emails, targeted ads, or personalized product recommendations, these strategies make your audience feel unique and valued. Take Amazon, for example. They've mastered personalized marketing by leveraging consumer data to recommend products you are more likely to buy. This isn't just a tech trick, it's smart business. A report from Epsilon found that 80% of consumers are more likely to purchase from a brand that offers personalized experiences. So, how can you implement personalized marketing in your strategy? Start small. Use customer data to segment your audience and craft messages that speak directly to their needs and interests. Use their names in communications, suggest products based on past purchases, or tailor content to their preferences. Personalized marketing isn't just the future - it's now. By creating these individualized experiences, you're not only welcoming more engagement but also loyalty and increased sales. Have questions or need some ideas on how to personalize your marketing strategy? Drop a comment below or get in touch at dale@ericksonsearch.com or visit www.ericksonsearch.com Happy Selling!!! #PersonalizedMarketing #CustomerExperience #IncreaseSales

The era of mass marketing is over. Personalization is the new power currency. Emphasize the shift from generic ads to one-to-one experiences and why consumers now demand relevance. Ready to stop guessing and start knowing your customers? → Read our deep dive on the 'Rise of the Individual' https://lnkd.in/dVnkJuAy

𝗠𝗲𝘁𝗮 𝗷𝘂𝘀𝘁 𝗿𝗼𝗹𝗹𝗲𝗱 𝗼𝘂𝘁 𝗔𝗱 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝘂𝗰𝘁𝗶𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. This changes everything about Facebook advertising strategy. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗔𝗱 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗶𝗻𝗴? Your ads now show in a predetermined order to the same user: 𝗔𝗱 1: 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗔𝗱 2: 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝗱 3: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝘂𝘀𝗵 𝗞𝗲𝘆 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: ✅ Target Frequency campaigns only (7+ 𝗱𝗮𝘆𝘀) ✅ Lifetime budget required ✅ No Advantage+ budget or bid controls ✅ Set at ad set level with repeat options Instead of random ad delivery, you control the customer journey. Think of it as automated funnel building within your ad account. 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲𝘀: Product launches with education phases Complex services requiring trust building E-commerce with seasonal narratives B2B with longer consideration cycles 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Each ad should build on the previous one Test different sequence lengths (2-5 𝗮𝗱𝘀 𝗼𝗽𝘁𝗶𝗺𝗮𝗹) Use consistent visual branding across sequence Plan for frequency capping to avoid fatigue 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱: Creating sequences that work as standalone ads Using identical messaging across all three ads Setting unrealistic frequency targets Ignoring creative fatigue signals This brings TV style storytelling to performance marketing. Brands can now nurture prospects systematically while maintaining auction efficiency.

The HARDEST part of marketing. The idea <> execution gap 😂 AKA, The gap between 1. That "clear" vision in your head (It always feels so clear...) VS 2. The ad you make (Which is often NOT even close on the 1st try) This NOT a bad thing btw. Unless you give up too soon. That's why DTC ads often outperform B2B. Because DTC brands are willing to keep testing. Whereas B2B brands give up too soon. 📌 Friendly reminder: Give your ideas space to win. Sometimes the 32nd way you test it will work. When you're reviewing your ad, number scenes like this So you know which parts of your idea are 1. Essential to keep 2. Flexible to change 3. Optional to drop Keep testing ✌️ -- P.S. Get your free ticket to Motion’s 4th annual Creative Strategy Summit (49,937 marketers watched last year) Motionapp dot com / creative-strategy-summit

Is personalized marketing the secret weapon in customer acquisition? In a world overflowing with generic ads, standing out is vital. Personalized marketing offers a tailored experience that resonates with potential customers. Imagine sending a message that speaks directly to the individual needs and preferences of your audience. It’s not just about catching attention—it’s about creating meaningful connections. Studies show that personalized marketing can boost conversion rates by over 20%. It’s a game-changer for small to mid-sized businesses looking to enhance their online presence. But what’s the catch? The challenge lies in collecting and analyzing enough data to truly understand your customers. This is where AI-powered tools come into play, offering insights that make personalization both scalable and effective. As businesses navigate the digital landscape, personalized marketing is not an option—it’s a necessity. Ask yourself: Are you ready to transform your marketing strategy and truly connect with your audience?

Ad Personalization: How to Increase Conversion Without Raising Budget With flex*future, you grow sales without additional costs: we show ads to people already familiar with your brand and most likely to make repeat purchases 🛒 // How We Work  *Analyze customer behavior and segment customers into  groups → you reduce spend on ineffective advertising  *Set up personalized offers: bonuses for active customers, win-back campaigns for lapsed ones, loyalty  rewards → you get more repeat orders  *Test offers, ad texts, and timing → you spend budget only on scenarios that drive sales📈 // Case Study For a client, we built an automated push notification system. Instead of mass messages, users received personalized flows: motivation after install, onboarding help, and bonuses for returning. This delivered a 34% increase in registrations, up to 12 actions per user per month, and full automation without manual effort. We work with your customers so they return, purchase more often, and drive higher profits. Reach out to us https://lnkd.in/ebt-YQ7X

Most brands still think scaling means pouring more into ads. That’s CAC thinking. It feels like a shortcut, but really it’s just a get-rich-quick play that burns cash and leaves you chasing the next click. The lever that actually lets you scale is LTV. LTV is what gives you the margin to outspend competitors, what turns acquisition from a gamble into a compounding machine, and what transforms marketing from short-term campaigns into lifetime assets. Here’s the truth: your top 20% of buyers already hold the key. Not because they spend more, but because of the emotional utility they take home every time they buy from you. That’s the difference between someone who tries you once and someone who advocates for you ten times over. Once you build a retention system around those emotional drivers, growth stops being guesswork. CAC is a slot machine. LTV is the long game. The only question is which one you’re playing. There are 4 seats left this round. Once they’re gone, they’re gone. If you’re ready to turn retention into your biggest growth lever, claim yours today, let’s start the conversation.

Single-channel marketing is history. Integrated, all channel marketing is how brands win today. For years, brands operated in silos offline teams running print and events, digital teams managing ads and social, each reporting separate numbers. It worked back when customer journeys were linear. But today, that journey is scattered across screens, streets, and conversations. Your customer might see a hoarding in the morning, Google you at lunch, scroll through your ad on Instagram by evening, and walk into your store on the weekend. Each touchpoint matters but only when they connect. That’s the real power of all channel advertising. It’s not about being everywhere. It’s about being consistent everywhere. Your storytelling, tone, and value proposition must align whether it’s a social post, a video ad, a print feature, or an email campaign. At BrandStory, this is where we lead from the front. We don’t run isolated campaigns; we engineer ecosystems. We use digital channels to target, retarget, and personalize communication. We use offline activations and OOH to build trust and recall. We connect data between these channels to track conversions, measure impact, and refine content. Our campaigns don’t just “go live” they stay alive across every platform that shapes perception. The result? Brands that communicate one story, one identity, one experience everywhere their audience is. That’s not just marketing. That’s marketing that works smarter. Because visibility without consistency is noise. And connection without strategy is just coincidence. All channel advertising isn’t the next big thing. It’s already the standard. At BrandStory, we’ve mastered it. #AllChannelMarketing #OmnichannelStrategy #IntegratedMarketing #DigitalTransformation #BrandStrategy #MarketingInnovation #AdvertisingStrategy #MarketingLeadership #PerformanceMarketing #CustomerExperience #BrandStory #MarketingEcosystem #360Marketing #DigitalMarketingIndia #MarketingThatWorks #OfflineToOnline #MarketingIntegration