Skydance-Paramount merger boosts kids' media with Nickelodeon and Netflix

The Skydance–Paramount merger presents exciting opportunities for the future of kids’ media. Nickelodeon remains the leading linear TV brand among kids aged 3-12 across surveyed countries (16%), and when combined with Skydance Animation’s partnership with Netflix (the top streaming platform for this audience at 41%) the merger positions both companies to expand their reach across traditional television and digital streaming platforms. The opportunities are not limited to distribution but to content creation as well, as Adam Woodgate, VP Research Solutions suggests, "Mixing Skydance Animation’s partnership with Nickelodeon’s library of established franchises and studio capacity could lead to new Nick-Netflix co-productions; revivals of IP such as Rugrats, Dora the Explorer and Teenage Mutant Ninja Turtles with modern visual styles." Considering that an average of 45 out of the 50 most-loved IPs among kids across the Americas, EMEA, and APAC were released before 2010, now may be the perfect moment for a heritage IP revival. 👀