Mastering the Art of Follow-Up

Here’s a simple follow-up habit that led to a new listing... eight years later. After I closed a deal, I started doing one thing: I set a recurring annual reminder in Outlook on the anniversary of the sale. Each year, I’d call the client just to say thank you. No pitch. No pressure. Just a quick, sincere check-in. I didn’t think much of it at the time. But eight years later, one of those calls turned into another listing. Lesson: Staying top of mind doesn’t always require a big strategy. Sometimes, it’s just about showing people you haven’t forgotten them. Sales isn’t just about pipeline. it’s about people. And relationships are built in the moments where you’re not asking for anything. Start today: Choose a recent client Set a yearly reminder Make the call next year   You never know where it will lead.

6 Follow Up Templates That Keep Networking Conversations Alive: 1. The Value-First Follow Up Aim to add value to an initiative you know they're working on: "Hi Sarah, saw your company just announced the new product launch. I came across this article on similar launches in your industry. Thought it might spark some ideas for your marketing strategy. Hope the launch prep is going smoothly!" 2. The Specific Question Angle Asking specific questions shows credibility and can get you info you can use to add value: "Hey David, been thinking about our coffee chat last week. You mentioned struggling with team retention in H2. Have you tried implementing "retention interviews" yet? I saw 3 companies in tech reduce turnover by 40% using them, here's a link to that data." 3. The Introduction Offer Networking is hard (as you know!). Offering to make an intro is a great way to add value to two people: "Hi Jessica, following up from our chat. You mentioned needing a UI/UX designer for that new AI feature. My former colleague Anna just went freelance and she's brilliant. She redesigned our entire app in 6 weeks last year. Happy to make an intro if you're still looking!" 4. The Industry Update Hook Leveraging a shift in the market or industry can be a great way to spark a follow up conversation: "Hey Marcus, did you see [Company]'s new Slack-free hours announcement? It directly impacts what we discussed about interrupted work and team output. Could be something worth looking into for your team?" 5. The Achievement Celebration Everyone loves to be recognized for their achievements. Be that person! "Lisa! Just saw you got promoted to VP on LinkedIn. I remember you mentioned being in an interview process when we met for coffee. I know how stressed you were about the interview with the C-Level. Looks like you crushed it! Would love to hear about your new role if you're up for a chat in the next week or two." 6. The Resource Share Sharing resources aligned with your contact's needs is one of the best ways to stay top of mind: "Hi Tom, I know you'd mentioned how much time your sales team was spending on pre-qualification. A connection of mine just shared an AI automation flow that solves for that exact problem. He said it's saved his team 15+ hours per week and led to more sales. I grabbed a copy if you'd like to see it. Just let me know!" —— ➕ Follow Austin Belcak for more 🔵 Ready to land your dream job? Click here to learn more about how we help people land amazing jobs in ~3.5 months with a $44k raise: https://lnkd.in/gdysHr-r

Want to know how networking got me leads worth ₹3,00,000? Here’s the thing: Networking is not about collecting connections like Pokémon cards. It’s about the follow-up. At TechSparks, I didn’t just shake hands and walk away. I followed up strategically, and here’s what made all the difference: 1. Personalized follow-up: A generic “nice to meet you” email? Nope. Each follow-up was tailored, referencing our conversation, shared interests, or how we could potentially collaborate. That made it personal and valuable for them, not just me. 2. Timing is key: Don’t wait for days or weeks. I reached out within 24 hours of meeting them. It showed I was serious about keeping the conversation going—and that I valued their time. 3. Be clear on the value you offer: I didn’t just follow up for the sake of it. I made it clear why continuing the conversation would benefit them, whether it was insights I could share or ways we could collaborate. 4. Stay consistent: One follow-up is great, but I didn’t stop there. I stayed in touch, continued the conversation, and nurtured those relationships over time. The result? 7 quality calls and leads worth ₹3,00,000—all because I didn’t let those connections go cold. Here’s the truth: Not every contact you make is going to convert into cash overnight. But the ones you nurture with genuine intent will strengthen your network and, eventually, your opportunities. Every email, every DM, every touchpoint is an investment in your future success. Pro tip: Follow up like you’re building a relationship, not closing a sale. That’s how you create value for both sides. 💡 If you want to know how I consistently turn networking into real business growth, let’s connect and talk about how I can help you do the same.

"Let me know if you have any questions." "Happy to discuss further." "Looking forward to your thoughts." Every time you end a follow-up with these wimpy closes, you're asking busy executives to do work they won't do. They're not going to think of questions. They're not going to schedule a follow-up call. They're not going to send you their thoughts. They're going to delete your email and move on with their actual job. The fix is making the next step so easy that a drunk executive could do it. Instead of "let me know if you have questions," embed your calendar link directly in the email. One click to book time. Instead of "happy to discuss further," Create a simple yes/no decision box: "Ready to see the ROI calculation? Yes | No" Instead of hoping they'll respond with their availability, give them three specific time slots to choose from. The most powerful follow-up technique? Use their exact words from your call. When Jessica said she's "bleeding money on software licenses," don't paraphrase it. Quote it exactly. Reference her Thursday board meeting. Add one insight she didn't know. There's nothing more impossible to ignore than hearing your own words reflected back with new value attached. Your generic templates sound like every other vendor they're ghosting. But your personalized follow-ups that reference specific moments from your conversation get responses. Stop making prospects do the work of figuring out next steps. Start making it obvious how they move forward. Every follow-up is life or death for your deal. Most AEs are committing suicide with their own emails. Don’t be like most AEs.

I watched a talented professional send 127 follow-up emails after interviews. Got replies from 3 companies. 2.3% response rate. Then she showed me what she was writing. I immediately knew why recruiters ignored her. Here's the truth about follow-ups: Most people remind recruiters they're desperate. Not that they're valuable. The typical follow-up: "Just checking in on my application..." "Any updates on the timeline?" Translation: "Please don't forget I exist." Recruiters read anxiety, not confidence. After years of coaching professionals, I've noticed: The follow-ups that get responses don't ASK for updates. They DELIVER value. Stop following up on YOUR need. Start following up with THEIR solution. Think: → What problem did they mention? → What insight can I share? → How can I make their decision easier? One client rewrote her follow-up: Instead of: "Any updates on the position?" She wrote "Hi [HR Manager Name ], been thinking about the bandwidth challenge you mentioned. Found an approach that might help—similar to what I used before. Would love to share if useful. Recruiter replied within hours. She shifted from "remember me?" to "I'm already solving your problems." The difference between ignored and responded follow-ups? One reminds them you're waiting. The other reminds them why they need you. Your follow-up isn't about checking their timeline. It's about them seeing you as the solution they can't ignore. People who add value get calls back. People who add pressure get silence. Stop checking in. Start showing up as the answer. PS: For more such content subscribe to my newsletter. Check out my feature section.

Three weeks between a first call and a second call is enough time for a prospect to forget your entire pitch, shortlist two competitors, and walk in asking the same questions they asked last time. One of our clients was seeing this on repeat. High-ticket AI tool, enterprise buyers, long decision cycles. First calls were going well. Prospects were engaged, asking good questions, booking follow-ups. Then the follow-up would happen 3 weeks later, and the conversation would restart from scratch. So we built a nurture sequence that filled the gap between calls without feeling like a sales drip: ⤷ 1 hour after the first call: a short recap email in the same thread with three bullet points from the conversation and one relevant case study attached. ⤷ Day 7: a free resource related to the specific problem they mentioned on the call. No pitch. Just something useful they could forward to their team. ⤷ Day 14: a case study from a similar company with specific results. Sent with one line: "Thought this might be relevant before our next conversation." ⤷ Day before the call: a short email with the agenda, key points from the first call, and one question to get them thinking before they walk in. By the time the second call happened, the prospect remembered the first conversation, had shared materials with their internal team, and showed up ready to move forward instead of starting over. PS: What's the longest gap you've had between a first and second call, and did the deal survive it? #SalesStrategy #B2BSales #LeadNurturing #EnterpriseSales #RevenueOperations

Years ago, I watched one of the best enterprise salespeople I've ever known lose a million-dollar deal simply because "𝗜 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗽𝘂𝘀𝗵𝘆". This brilliant, capable professional was letting million-dollar opportunities slip away because she was afraid of seeming aggressive. Sound familiar? Here's the reality I've found after analyzing thousands of sales interactions: The average B2B purchase requires 8+ touches before a response, but most salespeople give up after 2-3. 𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝗳𝗲𝘄𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀—𝗶𝘁'𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗻𝗲𝘀. Working with clients across industries, I've developed what some have called the "Goldilocks Sequence" – not too aggressive, not too passive, but just right for maximizing response rates without alienating prospects. It starts with how we view follow-ups. Stop thinking of them as "checking in" and start seeing them as opportunities to deliver additional value. For each client, we build what I call a "Follow-Up Content Library" with 5-10 genuinely valuable resources for each buyer persona – a mix of their content and third-party research addressing likely challenges. Having this ready means follow-ups can pull the most relevant resource based on the specific situation. The sequence itself has a rhythm designed to respect the prospect's time while staying on their radar: 𝗗𝗮𝘆 𝟭 is the initial value-focused outreach with a specific insight (never generic "I'd like to connect" language). Around 𝗗𝗮𝘆 𝟯, we send a gentle bump, forwarding the original email with: "I wanted to make sure this reached you. Any thoughts on the [specific insight]?" It's brief and assumes positive intent. By 𝗗𝗮𝘆 𝟱, we shift to an alternative channel like LinkedIn, with a personalized note referencing the insight, but still no meeting request. Around 𝗗𝗮𝘆 𝟴 comes the pure value-add – sharing a relevant resource with no ask attached: "Came across this [article/case study] that addresses the [challenge] we discussed. Thought you might find it valuable regardless of our conversation." 𝗗𝗮𝘆 𝟭𝟮 brings what I call the "pattern interrupt" – a brief email with an unexpected subject line and single-question format that's easy to respond to. Then, around Day 18, we send the "permission to close" message: "I'm sensing this might not be a priority right now. If that's the case, could you let me know if I should check back in the future? Happy to remove you from my follow-up list otherwise." This sequence generated a 34% response rate for an enterprise software client compared to their previous 11% using traditional methods. The key difference? Every touch adds legitimate value rather than just asking for time. And because it's systematic, it removes the emotional weight of deciding when and how to follow up. What's your most effective follow-up technique? I'm always collecting new approaches to share with clients. #SalesFollowUp #OutreachStrategy #PipelineGeneration

Don’t f*** up your follow-ups. AVOID these 3 mistakes that many sellers make 1. Asking questions you should already know the answer to “When do you think you’ll get a chance to review?” “Who else needs to take a look at this” If you’re asking these after sending your proposal, you’ve already skipped a step. BEFORE your proposal goes out, you should know: - Who’s involved in the decision - What their criteria are/what they care about - When a decision should realistically be expected If you didn’t set these expectations up top, you’re going to be playing catch up in your follow-ups. This IMMEDIATELY puts you on the back foot. 2. Lacking confidence “Sorry to bother you.” “No rush at all.” “Let me know if that pricing doesn’t work, we may have some wiggle room.” When you overchase, start negotiating against yourself or indicate that they’re doing you a favour by looking at your proposal, you subtly undermine the premise that your offer is of benefit to them. Remember, your product/service is solving a problem for them. You’re helping them just as much as they’re helping you/your company (if not more!) 3. “Just checking in…” emails Your follow-ups should do much more than just reminding your buyer that you exist. You should be adding value, narrowing the decision or clarifying next steps, and ultimately moving the deal forward. Proposal analytics help massively here, as you can see exactly who was looking at what in your proposals. This allows you to tailor your follow-ups accordingly, making sure they actually mean something. For example, let’s say you see that your buyer was spending a lot of time clicking around the ROI section of your proposal. You can send something like “By the way, I’ve found a lot of team’s focus on the ROI. Would it be useful for me to tailor the assumptions to your specific targets for the year?” That’s a BIG difference from a “Wondering if you’d had a chance to review…” Want to see the power of proposal analytics for yourself? Try Qwilr for free at https://getqwilr.com

How to following up without following up. Following up sounds like this: “Just following up to see if you’ve had a chance to review the proposal?” Translation: “I need to close this to hit quota.” Try this instead. Instead of following up, follow through on something meaningful from your last conversation. Examples: “Was thinking about you, how’d the triathlon in Mexico go?” “Last time we talked, you mentioned [specific topic]. Thought you might find this post/article/tool interesting.” These types of follow-throughs do two things: 1. Show you’re paying attention. People like being remembered—especially for things that matter to them. 2. Keep the door open. You’re reminding them of your presence without being pushy. You’ll stand out as someone who cares, not just someone trying to close a deal. The switch? Following up → Following through

I just reviewed a follow up email that made me want to delete my LinkedIn account. After an incredible discovery call where the rep: → Uncovered $500K in annual losses → Identified specific pain points → Built genuine rapport with the prospect He sent this follow up: "Hi John, following up on our conversation. Any thoughts on next steps?" I'm not joking. That was the entire email. This rep went from trusted advisor to desperate vendor in one sentence. Here's what he should have sent instead: "John, Based on our conversation about the $500K you're losing annually due to deployment delays, I've put together a brief overview of how we've helped similar companies reduce this impact by 80%. Given the scope of this challenge, when can we get your CFO involved to discuss the business case? Best regards, [Rep name]" The difference is night and day: ❌ Weak follow up: "Any thoughts on next steps?" ✅ Strong follow up: References specific problem + demonstrates value + advances the sale Your follow up emails should sell, not beg. Every touchpoint is an opportunity to: → Reinforce the problems you uncovered → Show how you solve them → Move the deal forward Stop wasting these golden opportunities with generic, desperate sounding messages. Use what you learned in discovery to craft follow-ups that advance the sale. Your prospects are drowning in "just checking in" emails. Be the one who stands out by referencing real business impact. — Reps! Here’s 5 simple follow up strategies to close seals faster and to minimize ghosting: https://lnkd.in/gJRJwzsN