In recent years, the concept of placemaking has transformed residential developments into vibrant, community-centric environments. These principles - centred on human experience, connectivity, and identity - have redefined how we think about, design and curate space. As the real estate industry faces growing pressure to create more sustainable, attractive, and functional spaces within every aspect of the built environment, it's time to apply the lessons of placemaking to the industrial realm.
From utility to experience
Traditionally, industrial estates have been designed with a singular focus: operational efficiency. While functionality remains paramount, expectations have shifted: occupiers and their employees now seek environments that support wellbeing and collaboration, and provide an all-round more positive experience. Placemaking offers a framework to meet these evolving demands.
People-centric design
At the heart of placemaking is the idea that spaces should serve the people who use them. In residential developments, this has meant walkable streets, green spaces, and adaptable communal areas that tangibly benefit the communities they serve. For industrial estates, this could translate into:
- Enhanced landscaping and green buffers to improve aesthetics and reduce noise pollution
- On-site amenities such as cafés, fitness areas, and rest zones to support employee wellbeing
- Pedestrian-friendly layouts that encourage walking and cycling, reducing reliance on vehicles
These features not only improve the daily experience for workers but also help attract and retain talent in a competitive labour market.
Connectivity and integration
Residential placemaking emphasises connectivity - both physical and social. Industrial estates can benefit from similar thinking. Better integration with public transport, cycling infrastructure, and nearby communities can reduce congestion and improve accessibility. Fostering a sense of community through shared spaces and events can also enhance collaboration and innovation. A leading example is SEGRO Logistics Park East Midlands Gateway, which prides itself on delivering for people. The nationally significant logistics hub integrates a pedestrian-friendly design with multi-modal transport links which has successfully supported commuting and reduced solo car dependency to less than 50%.
Identity and branding
Just as residential developments often cultivate a unique identity to attract residents, industrial estates can use placemaking to build a brand too. Thoughtful architecture, public art, and cohesive signage can create a sense of place that reflects the values of its occupiers - be it sustainability, innovation or craftsmanship. This not only enhances occupier satisfaction but also strengthens the estate’s market positioning.
Sustainability as a core principle
Modern placemaking is inseparable from sustainability. Green roofs, solar panels, rainwater harvesting, and biodiversity corridors are increasingly common in residential projects. These features are equally applicable - and often more impactful - in industrial settings, where large roof spans and open spaces offer significant opportunities for environmental innovation. A leading example is the proposed Thrive development by IM Properties, which is shaped by a landscape-led masterplan with 50% of the 135 hectare site dedicated to green and blue infrastructure designed to promote wellbeing, enhance biodiversity, and support the wider community.
The business case
Investing in placemaking for industrial estates isn't just about aesthetics - it’s a strategic move. Enhanced environments lead to higher occupancy rates, longer lease terms, and increased asset value. As ESG considerations become central to investment decisions, estates that embody placemaking principles will stand out to both occupiers and investors.
Conclusion
The industrial estate of the future isn't just a place to work - it’s a place to thrive. By borrowing from the placemaking playbook of residential developments, industrial spaces can be reimagined as dynamic, sustainable, and people-centric environments. The opportunity is clear: it’s time to bring placemaking to the warehouse.
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