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The Natural List – Favorite food trends from the Newtopia Now show floorThe Natural List – Favorite food trends from the Newtopia Now show floor
Listen to this week’s episode of The Natural List with Jessica Rubino, Adrienne Smith and guest Meredith Kaufman to hear what foods and flavors our hosts loved seeing at Newtopia Now.
In this week’s episode, hosts Jessica Rubino and Adrienne Smith are joined by guest Meredith Kaufman, editor at New Hope Network, to dish on their most exciting food discoveries from the Newtopia Now show floor.
The trio discussed innovative products that caught their attention, from Loopinin's protein and fiber-packed pizza to an "ice cream renaissance" featuring unique global flavors and protein-packed desserts. This conversation highlights the significant presence of regenerative agriculture brands and the increase in ROC certifications, while also exploring standout products like tomato-free pasta sauce, freeze-dried soups and Manchester Farms' quail eggs.
Throughout the episode, the hosts touch on industry trends, including the growing prominence of multicultural flavors—particularly African cuisine—and the importance of community building in the natural products space.
In this episode:
3:09 - Foods that surprised and delighted us on the natural foods show floor
3:34 - Protein-packed, fiber-rich and genuinely delicious pizza that's changing the game
4:52 - The ice cream renaissance
7:20 - Exploring gendered marketing strategies and evolving target demographics for products across the store
9:10 - Pickles, probiotics and brine that we can’t stop talking about
12:01 - Regenerative agriculture takes center stage: Exploring ROC brands, farming practices and innovative grain production
14:32 - Growing together: Community building and collaborative initiatives are brand-favorite parts of this industry
15:26 - Nowhere Bakery's paleo cookies: How these grain-free treats are satisfying sweet cravings
16:14 - Carinara: The innovative tomato-free pasta sauce changing the game (plus a sneak peek at their upcoming innovations!)
17:01 – Nutrient-dense convenience foods expand with Long Weekend’s freeze-dried soups
17:43 – The continuing debate: Soups are food, broths are drinks
18:20 – Expanding restaurant cuisine to everyday tables: Manchester Farms' quail eggs and their unique culinary applications
19:27 - Global palates: Exploring the rising prominence of multicultural flavors and international food traditions
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Our guest
About Meredith Kaufman
Meredith Kaufman is an associate editor at New Hope Network, where she covers a range of topics including product trends, CPG brand profiles, the NEXTY Awards and natural products industry news. Kaufman has a bachelor’s degree in religion from Bucknell University in Lewisburg, Pennsylvania, a juris doctorate from the University of Colorado, Boulder and an LL.M. in Agriculture and Food Law from the University of Arkansas.
Your hosts
About Jessica Rubino
Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.
Related:From liquid salad to novel broths: Five standout food and beverage trends at Newtopia Now
About Adrienne Smith
Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.
About the Author
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