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Watch: GNC CEO Michael Costello on how to win shelf space in 2025Watch: GNC CEO Michael Costello on how to win shelf space in 2025
At Newtopia Now, GNC's CEO Michael Costello provides actionable advice for brands looking to scale. Learn more and watch his keynote.
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Watch Michael Costello's keynote from Newtopia Now to discovery why trust, transparency are key to long-term retail partnerships.Bryan Beasley
At a Glance
- Common pitfalls that derail brand-retailer relationships can be avoided with proper preparation and market validation.
- Trust, transparency are key to long-term retail partnerships.
GNC CEO Michael Costello had a full house during his session at Newtopia Now on Friday, August 22. In this candid keynote, Costello cut through industry buzzwords to deliver practical guidance for brands at every stage, using the metaphor of a marriage. He highlighted how the retailer and buyer relationship is not "one and done," rather, a long-term relationship that needs transparency and trust in order to thrive. Plus, he shared his unfiltered insights on how emerging brands can secure shelf space at GNC: Viewers will learn what makes the difference between a "yes" and a "no" from one of the industry's most influential retailers.
Watch the full session to gain actionable insights on navigating retail relationships, understanding the science-backed approach that drives GNC's decisions and positioning your brand for long-term success in the evolving wellness marketplace.
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