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Robert Ernest dela Cruz

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Versatile writer, results-driven editor, holder of Upwork's Top Rated and Top Rated Plus badges, and cultivator of a mind that's always open to learning new things.

My unique ability to create in-depth and enjoyable content on esoteric subjects has helped businesses reach their intended audiences with content they can relate to and understand. My words have helped improve brand visibility and increase conversions in industries such as Big Data, SaaS development, post-cremation recycling, and abandoned-cart recovery.

Some of the brands that have benefitted from my work include Amazon, Ask.com, Coffee + Dunn, Flying Donkey, Overstock, Staples, Userwell, and Tab Data Systems.

Portfolio

Want to know if you should hire me? Check out some of the pieces I've written in these niches:

Tech Product Management Marketing Finance Family

Tech

Software Release Life Cycle
Nov. 19, 2021 •
The software release life cycle is a model that describes the stages of development and maturity for computer programs.

Go to Article Details Every software development project progresses almost identically through a series of stages before it ...

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Release Management
Sept. 24, 2021 •
Release management is the discipline that manages, plans, schedules, and controls software releases.

Go to Article Details Guiding the development and deployment of software to users can be a very challenging task. If you’ve ...

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A/B Testing
Sept. 21, 2021 •
A/B testing pits two options against each other to compare their performance and discover what gives the best-performing option its edge.

Go to Article Details Obtaining objective and reliable information about what customers really want can be difficult. When d...

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Tanda Case Study
Aug. 12, 2021 •

Go to Article Details LinkedIn: Tanda approached Flying Donkey for help with SOC 2 compliance and payment processor migrati...

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How to Control Access Points With a Visitor Management System
Aug. 9, 2021 •
Integrating access point control with visitor management systems offers a myriad of benefits for visitors, staff and management alike. Find out how to integrate these systems here.

Go to Article Details “Where’d the pizza guy go? We needed six Margherita pizzas in the staff lounge five minutes ago.” “We ...

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Alpha Testing
Aug. 5, 2021 •
Alpha testing validates a product before a feature freeze to assess features, detect major bugs and readying it for beta testing.

Go to Article Details Nothing verifies that a product is ready to move on to the next stage of its life like running it thro...

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Project Management

Software Release Life Cycle
Nov. 19, 2021 •
The software release life cycle is a model that describes the stages of development and maturity for computer programs.

Go to Article Details Every software development project progresses almost identically through a series of stages before it ...

Read more
Release Management
Sept. 24, 2021 •
Release management is the discipline that manages, plans, schedules, and controls software releases.

Go to Article Details Guiding the development and deployment of software to users can be a very challenging task. If you’ve ...

Read more
A/B Testing
Sept. 21, 2021 •
A/B testing pits two options against each other to compare their performance and discover what gives the best-performing option its edge.

Go to Article Details Obtaining objective and reliable information about what customers really want can be difficult. When d...

Read more
Customer Development
Sept. 18, 2021 •
Customer development is a formalized and iterative process for understanding customer needs and iterating on those needs to arrive at a scalable and repeatable business model.

Go to Article Details Have you ever wished you could see through the fog of unknowns to guide your product more certainly to...

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Eisenhower Matrix
Sept. 4, 2021 •
The Eisenhower matrix is a framework for sorting tasks by urgency and importance to guide prioritization and improve time management.

Go to Article Details The Eisenhower matrix offers a solution to that feeling of being swamped with more to do than you can ...

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Alpha Testing
Aug. 5, 2021 •
Alpha testing validates a product before a feature freeze to assess features, detect major bugs and readying it for beta testing.

Go to Article Details Nothing verifies that a product is ready to move on to the next stage of its life like running it thro...

Read more

Marketing

How to Accelerate Channel Sales With Partner Marketing Enablement
Sept. 9, 2021 •

Go to Article Details Attracting good partners to your channel can help you get sales numbers off the ground. But, if you wa...

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Finance

Inspirato-Style Vacation Clubs vs. Private Equity Real Estate Funds: A Model- and BCA-Based Comparison
June 30, 2018 •

Go to Article Details Luxury vacation opportunities and their differences Fundamental differences exist between private equ...

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Family

Expert Advice on How to Settle a Baby to Sleep
Aug. 4, 2021 •
Settling a baby to sleep can be difficult for new parents. If your baby is keeping you up at night, read this article for advice from experts on how to settle a baby to sleep.

Go to Article Details New parents are often caught off guard by the short and irregular nature of infant sleep. The first fe...

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