CBIT Associate Award in Marketing Management (Level 5)

School of Business & Technology London

What You Will Learn - Based on the modules you choose

Strategic Planning – formulate effective marketing plans to support business goals
Consumer Insight – interpret consumer behaviour for targeted market engagement
Digital Proficiency – apply SEO, SEM, and social media to amplify online presence
Brand Leadership – build and maintain strong brand identities and equity
Data-Driven Marketing – use analytics to refine strategy and maximise ROI
Relationship Management – nurture long-term customer and business relationships
Ethical Practice – integrate social responsibility into core marketing initiatives
Service Excellence – design marketing strategies tailored to service-based sectors

Accelerate your career progression with a comprehensive, flexible course that equips you with a recognised professional status, skills in marketing management to lead with confidence, and a clear pathway to achieving your professional ambitions.

The CBIT Associate Award in Marketing Management (Level 5) is a focused, CMI-recognised course designed to equip professionals with essential marketing skills and strategic insights. Through three carefully selected modules, you explore key marketing functions such as brand development, digital strategy, and market analysis. Delivered online, the course integrates theory with practical application through case studies and real-world marketing scenarios. Typically 3 to 4 months, you complete 3 modules and gain the ability to lead marketing initiatives, solve complex problems, and drive business growth. Completion awards Foundation Chartered Manager (fCMgr) status.

Why Study CBIT Associate Award in Marketing Management (Level 5)

• Essential Knowledge – explore brand development, digital strategy, and market analysis.
• Strategic Application – gain tools to design, implement, and evaluate effective marketing plans.
• Career Progression – ideal for professionals stepping into marketing roles or aiming to expand their impact.
• Real-World Focus – tackle practical marketing challenges using case studies and applied learning.

Modules Covered

Learners choose any three of the following modules:

1. Marketing Principles and Practice (CBIT-AMM-501):
   Develop foundational marketing knowledge and skills by analysing market environments, understanding consumer behaviour, and evaluating marketing strategies. Learn to contribute to core marketing functions and promote products, services, and brands effectively across various business contexts.
2. Consumer Behaviour (CBIT-AMM-502):
   Explore how consumers perceive, evaluate, and purchase products and services. Gain insights into behaviour models and apply them to predict responses, enhance satisfaction, and build brand loyalty across diverse markets.
3. Understanding Market and Consumers (CBIT-AMM-503):
   Identify and analyse market trends and target consumer groups. Utilise research techniques and behaviour theories to develop marketing strategies tailored to segmented markets for improved engagement and business growth.
4. Marketing Communication (CBIT-ACM-504):
   Master integrated communication strategies using advertising, public relations, direct marketing, and digital media. Learn to build brand awareness and loyalty through compelling, consistent messaging aligned with organisational goals.
5. Marketing Ethics and Social Responsibility (CBIT-AMM-505):
   Examine ethical principles and corporate responsibility in marketing. Understand the societal impact of marketing decisions and develop strategies that reflect social responsibility and stakeholder well-being.
6. Customer Relationship Management (CBIT-AMM-506):
   Learn to manage and analyse customer interactions using CRM tools. Develop long-term customer relationships that boost satisfaction, loyalty, and profitability through strategic data-driven insights.
7. Marketing Analytics (CBIT-AMM-507):
   Gain expertise in using data analytics to assess campaign performance, interpret consumer behaviour, and optimise marketing strategies for better ROI and competitive positioning.
8. Brand Management (CBIT-AMM-508):
   Explore brand identity, positioning, and communication strategies. Learn to manage perception, foster loyalty, and ensure consistency across all brand touchpoints to build long-term brand equity.
9. Marketing Strategy (CBIT-AMM-509):
   Develop comprehensive marketing plans aligned with business objectives. Learn strategic planning, competitive analysis, and positioning to drive sustainable growth and maximise impact.
10. Business to Business Marketing (CBIT-AMM-510):
    Understand the dynamics of B2B markets including relationship-building and value creation. Learn to craft targeted strategies and leverage digital tools for lead generation and strategic sales.
11. Services Marketing (CBIT-AMM-511):
    Study marketing of intangible services, focusing on service quality, experience management, and customer relationships. Apply effective strategies to increase satisfaction and loyalty in service-driven industries.
12. Digital Marketing (CBIT-AMM-512):
    Acquire skills in digital marketing channels such as SEO, SEM, email, and social media. Learn to design and execute high-performing digital campaigns and optimise performance using data analytics.

CMI Recognition

The course is accredited by the Chartered Management Institute and aligned with its Professional Standards framework, developed with industry experts over 75 years. This recognition ensures that the skills you acquire meet real-world managerial expectations and high professional standards.

Membership Benefits During Study:

• ManagementDirect: 100,000s of validated resources - videos, practical checklists, e books, insights - aligned to your learning; log, track, and reflect with the CPD record.
• Career Development Centre (CDC): CV360 instant feedback, interview simulators, mental health and well being resources, and curated learning playlists.
• Management Diagnostic: Tools to identify strengths, areas for improvement, and personalised development priorities.
• CMI Mentoring Programme: Connect as a mentee with senior managers willing to share knowledge and experience.

Upon completion, you receive Foundation Chartered Manager (fCMgr) status.

Key Highlights

• Complete 3 modules aligned with your marketing goals.The course is typically completed over 3 to 4 months.
• Recognised by CMI and benchmarked against CMI’s Professional Standards framework.
• Foundation Chartered Manager (fCMgr) status on completion; pathway to CMgr.
• 100% online learning
• Dedicated tutor support and a responsive support team.
• Diagnostic tools for strengths analysis and personalised development.
• Dual branded CBIT–CMI certification enhancing professional credibility.
• Practitioner based assessments (written assignment and reflective report); no exams.

The course is structured to facilitate the professional advancement of current and prospective marketing practitioners. The course integrates theoretical instruction with practical application, thereby ensuring that you are equipped to implement acquired knowledge effectively within authentic professional contexts. By immersing themselves in this extensive curriculum, you will acquire the advanced skills, knowledge, and expertise needed to become managers, leaders, and effective decision-makers in the dynamic field of marketing management

There are no formal entry requirements to enrol. However, CBIT expects you to meet the following criteria.

• Learners should be 18 years of age or over.
• This course is equivalent to level 5, and hence, you must be able to complete the course at this level.
• Learners should have considerable competency in English.

Learners who successfully completed this course may pursue various career paths, including but not limited to:

• Business - Marketing Executive, Marketing Coordinator, Marketing Communications Manager, Marketing Assistant, etc.
• Other - Market Research Analyst, Event Marketing Manager, etc.