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CIM Certificate in Professional & Digital Marketing
Cambridge Marketing College

Flexible learning options with study materials, tutor support and online exams included

Summary

Price
£2,100 inc VAT
Finance options

If you have a UK bank account, you are eligible to spread the cost of the course.
Study method
Online
Course format
Reading material - PDF/e-book, slides, article/plain text
Duration
9 months · Self-paced
Access to content
24 months
Certification
CIM Certificate in Professional & Digital Marketing
Professional certification What's this?
Certificates
  • CIM Certificate in Professional & Digital Marketing - Free
Additional info
  • Exam(s) / assessment(s) not included in price, and must be purchased separately
  • Tutor is available to students
  • TOTUM card available but not included in price
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Overview

The CIM Level 4 Certificate in Professional & Digital Marketing covers contemporary topics such as Responsible Marketing (Sustainability), Social Media Marketing, Search Engine Optimisation and more. These modules will give you the skills relevant skills to progress from a entry level marketing role to an intermediate marketing role (e.g. Marketing Assistant to Marketing Executive), and teach you how to tackle the challenges that arise within organisations today.

Certification

CIM Certificate in Professional & Digital Marketing

Chartered Institute of Marketing logo

Certificates

CIM Certificate in Professional & Digital Marketing

Digital certificate - Included

You will receive two digital certificates. One certificate will state that you have completed your learning with Cambridge Marketing College, the other will come from the CIM and state that you have completed your CIM Certificate in Professional & Digital Marketing.

Description

We have summarised the modules that are included in the CIM Level 4 Certificate in Professional & Digital Marketing.

Marketing Impact Module:

  • Understand the purpose and contribution of marketing to the organisation
  • Understand the factors and trends in the marketing environment and how they impact decision-making
  • Recognise what influences buyer behaviour in various contexts
  • Understand how to develop an effective marketing plan
  • Understand how to effectively implement and control the marketing plan

Responsible Marketing Module:

  • Understand the impact of the marketing environment on an organisation’s ethical, responsible, and sustainable decision-making
  • Understand the role marketing plays in supporting an organisation’s ethical, social and sustainable agendas
  • Understand how the marketing mix can be adapted to meet both societal and commercial objectives

Planning Integrated Campaigns Module:

  • Understand how the organisation interacts with customers
  • Understand customer engagement with media and content
  • Understand how to develop a customer-centric and integrated campaign plan

Search Engine Optimisation Module:

  • Understand the importance of search engine marketing for organisations
  • Recognise the success factors for Search Engine Optimisation (SEO)
  • Understand how to develop effective paid search campaigns

Social Media Marketing Module:

  • Recognise the importance of social media for organisations
  • Understand the different applications of social media
  • Understand how to develop a social media marketing plan

To gain the Level 4 Certificate in Professional & Digital Marketing qualification you will need to complete the modules Marketing Impact, Responsible Marketing and Planning Campaigns and either Social Media Marketing or SEO.

If you want to expand your knowledge even further, you can complete all five modules and get an Extended CIM Level 4 Certificate in Professional & Digital Marketing.

Who is this course for?

The CIM Level 4 Certificate in Professional & Digital Marketing qualification is perfect for marketers that are interested in upskilling from a beginner level to an intermediate level.

Requirements

To complete this marketing qualification you must have:

  • A relevant Level 3 qualification; or 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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