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Digital Marketing Fundamentals
Reed Business School

Instant course access | Downloadable resources | Free digital marketing templates

Summary

Price
£30 inc VAT
Study method
Online, On Demand
Duration
3 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
414 students purchased this course

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Overview

Interested in digital marketing but don’t know where to start? Ready to improve your digital marketing skills but overwhelmed by all the content online? Looking for a fun and engaging way to become a certified digital marketer? Then this digital marketing course is for you:

With 15 captivating videos, 11 info-packed guides and 12 rapid-fire quizzes, our digital marketing course will teach you how to attract new customers, develop effective campaigns and become a successful digital marketer – all in just a few short hours.

Bursting with helpful tips and practical strategies, this digital marketing course will give you the skills you need to create engaging digital marketing content on your website, on social media, and beyond.

You’ll learn about a range of digital marketing methods and techniques, including Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, email marketing and much more.

You’ll also get access to a collection of bonus resources including:

  • 9 FREE digital marketing templates to help you plan and execute your campaigns
  • A FREE bonus module in mastering management communication
  • A FREE digital marketing certificate of completion

Even better, this course is self-paced and completely online which means you can take it whenever and wherever you want.

So, if you’re ready to take your digital marketing skills to the next level, sign up for this course today.

Curriculum:

  1. Introduction to digital marketing
  2. Developing a digital marketing strategy
  3. Understanding your target market
  4. Marketing funnels and the buyer’s journey
  5. Providing value with relevant content
  6. Getting discovered with Search Engine Optimisation (SEO)
  7. Understanding Pay Per Click (PPC) Advertising
  8. Getting started with Google Ads
  9. Social media marketing
  10. Building customer relationships with email marketing
  11. What is influencer marketing?
  12. Evaluating results with marketing analytics

PLUS a FREE BONUS module in mastering management communication!

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

13
sections
53
lectures
2h 58m
total

Course media

Description

All about this digital marketing course

This 12-module digital marketing course is jam-packed with videos, guides, resources and quizzes to help you develop your digital marketing skills.

COURSE CONTENT:

Introduction to Digital marketing

Learn what digital marketing is, why it’s important and what being a digital marketing professional involves.

Module breakdown :

  • What is digital marketing? (VIDEO)
  • All about digital marketing (GUIDE)
  • Intro to digital marketing (QUIZ)

Developing a digital marketing strategy

Find out what goes into creating a powerful digital marketing strategy that gets results.

Module breakdown:

  • What is a marketing strategy and what should it include? (VIDEO)
  • Five rules for creating powerful digital marketing strategies (GUIDE)
  • Digital marketing plan (TEMPLATE)
  • Developing a digital marketing strategy (QUIZ)

Understanding your target market

Attract your ideal customers by learning who they are, what they want and how they buy

Module breakdown:

  • Understanding your target market (VIDEO)
  • All about buyer personas (VIDEO)
  • Defining your target market with buyer personas (GUIDE)
  • Create a buyer persona (TEMPLATE)
  • Understanding your target market (QUIZ)

Marketing funnels and the buyer’s journey

Learn how to create winning marketing campaigns every time

Module breakdown:

  • What is the buyer's journey? (VIDEO)
  • AIDA: A simple but effective marketing funnel (VIDEO)
  • How to create a marketing funnel (GUIDE)
  • Campaign planner (TEMPLATE)
  • Campaign execution plan (TEMPLATE)
  • Marketing funnels and they buyer’s journey (Quiz)

Providing value with relevant content

Learn how to build trust with your customers and sell without selling

  • Growing your audience with content marketing (VIDEO)
  • Ten tips for creating valuable content (GUIDE)
  • Editorial calendar & content idea bank (TEMPLATE)
  • Content marketing (QUIZ)

Getting discovered with Search Engine Optimisation (SEO)

Learn how to soar to the top of Google and other search engines

  • What is Search Engine Optimisation and why is it important? (VIDEO)
  • How Google ranks your content (VIDEO)
  • How to optimise your website for search engines (GUIDE)
  • Search Engine Optimisation (QUIZ)

Understanding Pay Per Click (PPC) Advertising

Learn how to create PPC ads that make people click and buy

Module breakdown:

  • PPC advertising: The quickest way to reach your target customers (VIDEO)
  • Creating PPC campaigns that get results (GUIDE)
  • Pay Per Click (PPC) advertising (QUIZ)

Introduction to Google Ads

Learn how to use the world’s most popular ad platform

  • What are Google Ads? (VIDEO)
  • Four ways to optimise your Google Ads (GUIDE)
  • Plan a Google ad (TEMPLATE)
  • Google Ads (QUIZ)

Social media marketing

Learn how to stand out on social media

Module breakdown:

  • Getting started with social media marketing (VIDEO)
  • How to stand out on social media (GUIDE)
  • Social media planner (TEMPLATE)
  • Social media marketing (QUIZ)

Building customer relationships with email marketing

Learn need-to-know methods for getting your subscribers to open and interact with your emails

Module breakdown:

  • Introduction to email marketing (VIDEO)
  • Email segmentation and understanding GDPR (GUIDE)
  • Create a welcome email (TEMPLATE)
  • Email marketing (QUIZ)

What is influencer marketing?

Learn how influencers can help you attract new customers and grow your brand

Module breakdown:

  • Getting started with Influencer Marketing (VIDEO)
  • Using influencer marketing to grow your brand (GUIDE)
  • Influencer marketing (QUIZ)

Evaluating results with digital marketing analytics

Learn how to audit your digital marketing efforts and improve your results

Module breakdown:

  • What are digital marketing metrics (VIDEO)
  • Types of digital marketing audits (GUIDE)
  • Campaign post-mortem review (TEMPLATE)
  • Marketing analytics (QUIZ)

FREE BONUS MODULE: Mastering management communication

Learn the communication techniques you need for management

Module breakdown:

  • The importance of effective communication (VIDEO)
  • How to become a better listener (VIDEO)
  • Paying attention to your body language (VIDEO)
  • Structuring written communication (VIDEO)
  • Mastering management communication (QUIZ)
  • Communication styles questionnaire (RESOURCE)

Who is this course for?

This course is for anyone who wants to learn more about digital marketing

Requirements

No formal requirements – just a desire to learn about digital marketing.

Career path

With a good understanding of digital marketing, there are many career paths you can take:

Content Manager

Content Creator

Copywriter

Graphic Designer

Marketing Assistant

Marketing Executive

Marketing Manager

PPC Specialist

SEO Specialist

Social Media Manager

Reviews

4.8
Course rating
96%
Service
96%
Content
96%
Value

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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