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Essential Sales Training
ATA (Asset Training Academy) LTD

CPD accredited Classroom and Online Course. Certificate, Study materials, Tutor Support, Lunch included.

Summary

Price
£390 inc VAT
Finance options

Visa Debit/Credit Card, Paypal or Cheque. Payment must be made in advance of the course. We are...

Study method
Classroom + online
Duration
1 day · Part-time
Qualification
No formal qualification
CPD
3 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
45 students enquired about this course

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Location & dates

Location
Start date
End date

19/11/2025
19/11/2025

End date: 19/11/2025

Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up

Address
Cornwall Street
BIRMINGHAM
West Midlands
B32DF
United Kingdom
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04/02/2026
04/02/2026

End date: 04/02/2026

Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up

Address
Cornwall Street
BIRMINGHAM
West Midlands
B32DF
United Kingdom
View on Map

29/10/2025
29/10/2025

End date: 29/10/2025

Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up

Address
The Barbican
Beech Street
City of London
London
EC2Y8AD
United Kingdom
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22/01/2026
22/01/2026

End date: 22/01/2026

Additional info: 9.15am to 4.30pm| Lunch and refreshments throughout the day provided | Price includes comprehensive course notes, Certificate of Achievement and Contact Details for Course Trainer Follow Up

Address
The Barbican
Beech Street
City of London
London
EC2Y8AD
United Kingdom
View on Map

Overview

Sales Training Course - Overview

Are you struggling to consistently hit your sales targets? Are you looking to build more productive relationships with your customers? Would you like to increase your sales conversion rate? Would you like to learn how to "close" the deal/sale more effectively?

This highly intensive one-day Sales Training Course will push your Selling Skills and Sales techniques into a new level. You will be taught the key stages of how to Sell successfully and build lasting, long term relationships.

This Sales Training course is designed to provide you with the essential Sales techniques and strategies to understand the sales process in detail, and give you the knowledge and skills to overcome objections so that you will “close” more sales and “exceed” your targets.

The Sales Training course will link directly in to your workplace and your types of customers. Delivery of the Sales training course will be extremely interactive for you, with ample opportunity for you to take part in your own learning experience through practical exercises and group discussions.

This Sales Training course has been designed and tailored to suit your working environment and focuses heavily on the real life interactions & skills. This course will give you a workable sales tool kit that can be used immediately after the session.

Certificates

Certificate of completion

Digital certificate - Included

CPD

3 CPD hours / points
Accredited by The CPD Certification Service

Description

Sales Training - Course Content

The Sales Training course covers the following Modules:

  • Welcome and Introductions

  • What makes an effective Sales Manager?
    • Knowing your Organisation
    • Knowing your Products & Services
    • Articulating the ‘Benefits’
    • The stages of Buying & Selling

  • The Buyer’s Motives and Knowing ‘what they buy’
    • The buying process
    • The buyers thought process & considerations

  • The Pre-Visit Preparation - Understanding the Customer; their Company
    and what you could / should offer

  • Elements for making the Meeting Successful
    • Open and Closed Questioning Skills
    • Understanding Your Listening Skills (how to use)
    • Using non–verbal signals and positive impressions
    • Presentation Skills
    • Managing the Meeting & Closing It

  • How to Anticipate Objections; and how to Deal with New Ones
  • Key Closing Skills and Techniques
  • The Power of Inter-personal Skills for Engagement & Buyer
    Personality Types

  • Establishing a longer term relationship – and becoming a Key Account
    • Next steps after sales closure
    • Leaving and Impression
    • Maintaining a favourable relationship

Sales Training - Testimonials

"I feel like I learnt some amazing strategies, tips and concepts from Barry. He was awesome. He delivered the sales course in a really friendly, relaxed manner. He never once made me feel stupid for not knowing things and was incredibly encouraging."

"I really enjoyed the day. Barry is a very good sales tutor and easy to get on with. He was very understanding and could change and adapt the course to suit our needs. Would highly recommend."

"Excellent Sales Trainer - Really helpful and he tailored the course to my questions and needs. I would definitely recommend this course. Barry is excellent and has made me a more confident sales person. I will be using my new knowledge at work."

“Alan was fantastic, very informative and helpful. I really enjoyed the sales course and would recommend it to others.”

Who is this course for?

Suitability – Who should attend this Sales Training Course?

This course is targeted at any member of staff who need to improve their selling skills. The course is suitable for anyone working in a pure Sales environment and is also suitable for anyone who deals with customers and who are looking to maximise the impact of their Customer Service and Sales techniques in work based situations.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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