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Event Marketing and Promotion
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CPD Accredited | Free PDF Certificate + Self-Assessment Quiz (MCQ) | 10 CPD Points | Lifetime Access | Tutor Support

Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
0.6 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Multiple Choice Question (MCQ) (included in price)
Additional info
  • Tutor is available to students
2 students purchased this course

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Overview

***Event Marketing and Promotion***[Updated 2025]

  • CPD Accredited
  • Free Digital Certificate

The Event Marketing and Promotion course is designed to provide an in-depth understanding of how to create, execute, and optimise marketing strategies that drive successful events. From understanding core marketing principles to applying promotional techniques that enhance audience engagement, this course offers a structured approach to mastering event marketing. Whether you're looking to increase attendance, boost brand awareness, or achieve commercial success, this Event Marketing and Promotion course equips you with the essential knowledge to stand out in a competitive landscape.

Throughout the course, you will explore how to develop compelling event marketing strategies that align with audience expectations and industry trends. You will learn how to implement effective promotion techniques that maximise event visibility and engagement. By analysing audience behaviour, you will gain insights into how to optimise marketing efforts for greater impact, ensuring that every promotional activity contributes to overall event success.

With a well-rounded curriculum covering event marketing, audience engagement, and data-driven promotion techniques, this course prepares you to plan and execute campaigns with confidence. The lessons are structured to provide knowledge and essential insights, ensuring you can implement successful strategies across different types of events. By the end of the course, you will have a strong foundation in event marketing and promotion, enabling you to create impactful and result-driven event campaigns.

Learning Outcomes from this Event Marketing and Promotion Course:

  • Understand the fundamental concepts of event marketing and promotion.
  • Develop effective event marketing strategies tailored to diverse audiences.
  • Implement promotion techniques to enhance event visibility and attendance.
  • Analyse audience engagement metrics to inform marketing decisions.
  • Apply optimisation strategies to improve future event marketing campaigns.
  • Identify emerging trends in event marketing and promotion.
  • Evaluate the effectiveness of various promotion channels.
  • Create compelling marketing content for event promotion.
  • Manage event marketing budgets effectively.
  • Assess the impact of event marketing initiatives on overall event success

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Assessment details

Multiple Choice Question (MCQ)

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

4
sections
8
lectures
0h 36m
total

Course media

Description

The "Event Marketing and Promotion" course offers an in-depth exploration of strategies to effectively market and promote events. Covering four comprehensive modules, the course begins with the foundations of event marketing, providing insights into essential principles and practices. You'll then progress to crafting and implementing effective event campaigns, learning how to design promotion strategies that captivate your target audience.

This course also delves into audience engagement and conversion techniques, equipping you with the tools to foster meaningful interactions and drive desired outcomes. Finally, you'll explore analytics, optimisation, and future trends, enabling you to measure success and stay ahead in the evolving landscape of event marketing and promotion.

Course Name: Event Marketing and Promotion

  • Module 1: Foundations of Event Marketing
  • Module 2: Crafting and Implementing Effective Event Campaigns
  • Module 3: Audience Engagement and Conversion Techniques
  • Module 4: Analytics, Optimisation, and Future Trends

Who is this course for?

Event Marketing and Promotion

  • Individuals aspiring to enter the event marketing industry.
  • Marketing professionals seeking to specialise in event promotion.
  • Event planners aiming to enhance their marketing skills.
  • Business owners looking to effectively promote their events.
  • Students pursuing a career in marketing or event management.

Requirements

Event Marketing and Promotion

  • A keen interest in event marketing and promotion.
  • Basic understanding of marketing principles.
  • Access to a computer with internet connectivity.

Career path

Event Marketing and Promotion

  • Event Marketing Manager: £30,000 – £50,000 per annum
  • Marketing Coordinator: £25,000 – £35,000 per annum
  • Event Planner: £22,000 – £40,000 per annum
  • Promotions Specialist: £20,000 – £35,000 per annum
  • Brand Manager: £40,000 – £60,000 per annum
  • Digital Marketing Executive: £25,000 – £45,000 per annum

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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