Ratio Analysis for Finance & Operational Business decisions

Ehotel management school

Reed courses certificate of completion

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• Introduction 16:56

  • 1: Lecture-2. Financial Statement Analysis Objectives-HD Preview 02:25
  • 2: Lecture-3. Financial Analysis Methods in Brief Preview 09:34
  • 3: Lecture-4. Ratio Analysis 04:57

• Profitability 30:09

  • 4: Lecture-5. Gross Profit & Operating Margin Ratios 10:29
  • 5: Lecture-6.Net Profit & Expense Control Ratios 04:40
  • 6: Lecture-7. ClassRoom Discussion for some other expenses 07:17
  • 7: Lecture-8. use of Profitability Ratio to understand Copetitive advantage and bus 07:43

• Return Ratio 1:03:53

  • 8: Lecture-9. Return on Assets and FIxed Assets 11:07
  • 9: Lecture-10. Return on Capital Employed 08:10
  • 10: Lecture-11 Case Study Analysis of three telecom companies 14:47
  • 11: Lecture-12. Cautions for using return ratios on face value Preview 03:45
  • 12: Lecture-13. Ratios which help to understand how efficiently assets are used 17:15
  • 13: Lecture-14. How we measure utlisation of assets not recorded in Balance Sheet 08:49

• Liquidity Ratio 11:25

  • 14: Lecture-15. Liquidity Ratio to understand Risk inherent in companies 05:21
  • 15: Lecture-16. Long Term Liquidity Ratios 06:04

• Operational Analysis 12:03

  • 16: Lecture-17. Financial Analysis Measure meant to understand efficiency in other o 04:25
  • 17: Lecture-18.Summarise - Ratios use for operational analysis 03:26
  • 18: Lecture-19. Dupont Analysis to understand opportunities in optimising return on 04:12

• Detecting Manipulations and Make Other Operation Decisions 29:13

  • 19: Lecture-20. Detecting Manipulation in accounts - Fake Sales 10:47
  • 20: Lecture-21. Detecting Manipulation - Wrong Depreciation and others 06:25
  • 21: Lecture-22. Pricing Decisions 07:16
  • 22: Lecture-23. How to make Capex Decisions 04:45

All Startup founders and Business owners, executives must get basic understanding of finance and accounting to enable themselves to be able to read financial statements, analyse results and the impact of their business decisions.

This course was recorded during a live class with startup founders who do not have any formal background in accounting and finance. Course contents, speed and explanations are designed keeping in mind those users, hence other users may find it slow and sometimes repetitive. I repeated few things just to make my audience understand and absorb concepts.

This Class is a Second day of five day series topics discussion in the course includes

Analyzing financial numbers for making business decisions

A. Analyzing Financial Statements in Details.

B. Ratio Analysis

a. Why Ratio – Usefulness and Limitations

b. Profitability Ratio

c. Liquidity Ratios

d. Working Capital

e. Asset Utilization

f. Return Ratios

g. Special Purpose

C. How to use Ratio analysis to understand ground reality in operations.

D. How operational decisions affect financial results.

E. Working Capital Management

F. Pricing Decisions

G. Capital Expenditure planning decisions

H. Using Financial Analytics Metrics for KPI management

I. Using financial numbers together with operational metrics

Please let me know if you feel any topic is missed.

• Startup Founder and Co Founders
• Business Operation Executives

• My previous course on Fundamentals of Accounting for Small Business and Startups

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