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Lifebuoy

Lifebuoy began as a chunky red bar of soap and has since evolved into a range of general and specialized health and hygiene products across different formats. Lifebuoy has a strong social mission through its rural hygiene program called Lifebuoy Swasthya Chetna, which promotes hand washing with soap to reduce diarrheal deaths. Key facts about Lifebuoy include that it is the undisputed leader in the Indian soap market with an 18.4% share and annual turnover of €350 million globally and €200 million in India.

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Prateek Kr Verma
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92 views1 page

Lifebuoy

Lifebuoy began as a chunky red bar of soap and has since evolved into a range of general and specialized health and hygiene products across different formats. Lifebuoy has a strong social mission through its rural hygiene program called Lifebuoy Swasthya Chetna, which promotes hand washing with soap to reduce diarrheal deaths. Key facts about Lifebuoy include that it is the undisputed leader in the Indian soap market with an 18.4% share and annual turnover of €350 million globally and €200 million in India.

Uploaded by

Prateek Kr Verma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and

specialized products across formats, offering solutions in the health and hygiene space. Lifebouy has a strong social mission, promoted through its rural hygiene programme, Lifebuoy Swasthya Chetna, which propogates the practice of hand washing with soap to reduce diarrheal deaths.

Key facts

Undisputed Leader in the soaps market of India, with 18.4% share. Turnover of 350 million a year globally, 200 million in India. Has a consumer base of 140 Million households in India The iconic jingle of Lifebuoy tandrusti ki raksha.. is almost like the health anthem of India and Indians Recent Awards:Voted in the top 10 most trusted brands in India in the Brand Equity Survey (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent innovations and activations: o Gold at the Emvies 2008 for best use of media innovation o ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna

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