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Linking Strategy to Operations for Success

The document outlines a six-step process for linking strategy to operations for competitive advantage. It discusses how Marriott Vacation Club International improved organizational alignment and financial performance through strategic planning and execution. The six steps include developing the strategy, planning the strategy, aligning the organization, planning operations, monitoring and learning, and testing and adapting the strategy. An office of strategy management with roles of architect, process owner, and integrator can help lead the six management processes and ensure strategies are properly linked to operations.

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Gunaho Ka Devta
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138 views11 pages

Linking Strategy to Operations for Success

The document outlines a six-step process for linking strategy to operations for competitive advantage. It discusses how Marriott Vacation Club International improved organizational alignment and financial performance through strategic planning and execution. The six steps include developing the strategy, planning the strategy, aligning the organization, planning operations, monitoring and learning, and testing and adapting the strategy. An office of strategy management with roles of architect, process owner, and integrator can help lead the six management processes and ensure strategies are properly linked to operations.

Uploaded by

Gunaho Ka Devta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE

Presented To ~ Mr. Prayas Tarani

Presented By~ Ankit Dangi Anurag Goswami Gauri Shankar Sandeep Yadav

DEFINITION

Michael Hammer, a visionary leader of reengineering and process management, concurs: High performance operating processes are necessary but not sufficient for enterprise success.

A senior strategic planner at a Fortune 20 company reinforced Hammers view: You can have the best processes

in the world, but if your governance processes dont provide


the direction and course correction required to achieve your goals, success is a matter of luck.

MARRIOTT VACATION CLUB INTERNATIONALS EXECUTION PREMIUM


Operating profit rose from $149.3 million in 2003 to $306 million in

2007, a 20 per cent annual increase.

The number of customers rating MVCI as being easy to do business with rose 70 per cent from the 2003 level.

Organizational alignment improved; the percentage of MVCI employees who reported that they understood the companys strategy and how their role contributed to it increased from74 per cent to 90 per

cent in 2007.

Strategy management: State-of-the-art practices

The management system: Linking strategy to

operations

Step- 1 Develop the strategy


Clarify your mission, values, and vision Conduct strategic analysis Formulate the strategy

Step- 2 Plan the strategy


Create strategy map Select measure and targets Choose strategic initiatives Establish strategy Create theme teams

Step 3- Align the organization


Business units Support unit Align employees

Step 4- Plan operation


Improves key processes Sales forecasting Resource capacity plan Operating and capital budgets

Step 5- Monitor and learn


Hold operational review meeting Hold strategy review meeting

Step 6- Test

and adapt the

strategy
Profitability analysis Strategy correlations Emerging strategies

THE OFFICE OF STRATEGY MANAGEMENT

The six management process


Strategic Planning

Different parts of the organization


Play three important roles
Architect, Process owner, Integrator

THE ROLE FOR LEADERSHIP: NECESSARY AND SUFFICIENT

In management processes six stages provide leaders with a comprehensive, system for managing the development, planning, implementation, review, and adaptation of their strategies

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