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Marketing, Advertising, Promotion and Trade

The document discusses marketing, advertising, promotion and trade. It covers exercises on using language including filling in articles and word partnerships. It also covers a reading comprehension exercise defining terms related to marketing such as aggressive comparative advertising, consumer goods, fair competition, brandstretching, brand awareness, subliminal advertising, product clutter, and market saturation.

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Daniel Álvarez Malo
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45 views2 pages

Marketing, Advertising, Promotion and Trade

The document discusses marketing, advertising, promotion and trade. It covers exercises on using language including filling in articles and word partnerships. It also covers a reading comprehension exercise defining terms related to marketing such as aggressive comparative advertising, consumer goods, fair competition, brandstretching, brand awareness, subliminal advertising, product clutter, and market saturation.

Uploaded by

Daniel Álvarez Malo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ENGLISH FOR SOCIAL SCIENTISTS 2012-13 UNED LESSON 9. Marketing, advertising, promotion and trade.

LESSON 9

Marketing, advertising, promotion and trade.

PART 1. USE OF LANGUAGE.

Practice 1. Write a/an/the/ to complete the sentences. 1. 2. We arrived at the airport and got __A__ taxi which took us to __ ____ Oxford Street. Take these parcels to ___THE_____Post Office and keep __THE____receipts you are given, please. 3. I picked up _THE_____ kids from school and took them __ ______home while my wife was at ______ work. 4. I work in __AN____office in __THE___city center and I always have ___ ____ problem in finding where to park. 5. ________ teachers are normally badly paid. But __THE____ teachers that work here have good salaries.

Word Partnerships. PRACTICE 1. Match the following word partnerships with their meanings. 1-D 2-C 3B 4E 5-A 6-J 7-J 8-F 9-H 10-G

PART 2. READING AND WRITING SKILLS.

READING COMPREHENSION. EXERCISE 1. Give a definition with your own words of the following words or expressions:

Autoras Margarita Goded y Lourdes Pomposo

ENGLISH FOR SOCIAL SCIENTISTS 2012-13 UNED LESSON 9. Marketing, advertising, promotion and trade.
Aggressive comparative advertising: COMPANIES COMPARE THEIR PRODUCTS WITH OTHER COMPANIES, SHOWING THAT THEIR PRODUCT IS BETTER. Consumer goods: PROUCTS THAT THE COMPANIES FORSEE AS CONSUMABLE Fair competition: GOOD COMPETITION WITHOUT COMPARING TO OTHERS. Brandstretching: USE AN EXISTING NAME OF A BRAND TO DEVELOP ANOTHER Brand awareness: HOW FAMILIAR PEOPLE ARE WITH A BRAND Subliminal advertising. HIDDEN ADVERTISING Product clutter: THERE IS NOT A UNIQUE BRAND OF A PRODUCT. THERE ARE SO MANY BRANDS OF PRODUCTS THAT MAKES IT DIFFICULT TO CHOOSE. Market saturation. MARKET FULL OF DIFFERENT BRANDS OF A SPECIFIC PRODUCT (Product clutter)

Autoras Margarita Goded y Lourdes Pomposo

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