Scribd
Upload
859 views10 pages

Quality Function Deployment

Quality Function Deployment (QFD) is a method that integrates customer needs into engineering design. It uses a matrix called the "House of Quality" to link customer attributes to technical requirements. The House of Quality contains information on customer priorities, competitive analysis, and relationships between customer needs and technical design factors. It helps product designers prioritize technical characteristics that strongly influence important customer attributes. Potential issues with QFD include large matrices, unclear customer priorities, and differences between stated and revealed customer preferences. Sticking with the process despite its messiness can yield worthwhile results through improved cross-functional collaboration.

Uploaded by

annamyem
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
859 views10 pages

Quality Function Deployment

Quality Function Deployment (QFD) is a method that integrates customer needs into engineering design. It uses a matrix called the "House of Quality" to link customer attributes to technical requirements. The House of Quality contains information on customer priorities, competitive analysis, and relationships between customer needs and technical design factors. It helps product designers prioritize technical characteristics that strongly influence important customer attributes. Potential issues with QFD include large matrices, unclear customer priorities, and differences between stated and revealed customer preferences. Sticking with the process despite its messiness can yield worthwhile results through improved cross-functional collaboration.

Uploaded by

annamyem
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • Introduction to Quality Function Deployment: An introductory section presenting the concept of Quality Function Deployment and its significance in integrating the design process.
  • Key Concepts of QFD: Explores the key components of QFD, including the voice of the customer and marketing priorities.
  • House of Quality Diagram: Illustrates the House of Quality, showing the interrelationships between technical and customer requirements.
  • Flow of Quality Function Deployment: Describes the sequential flow of implementing QFD from technical requirements to the final quality plan.
  • Building a House of Quality: Guides the process of structuring the House of Quality, with a focus on customer attributes and their importance.
  • Using the House of Quality: Discusses strategies for utilizing the House of Quality to enhance product design by prioritizing attributes.
  • Problems with QFD: Addresses potential issues and limitations when implementing QFD, including size and prioritization challenges.
  • Advanced Problems with QFD: Continues exploring challenges with QFD, focusing on discrepancies in customer preferences and process complexity.

Quality Function Deployment

Douglas M. Stewart, Ph.D. University of New Mexico

Quality Function Deployment (QFD)

A Means of integrating the design process


Voice of the Customer Priorities of Marketing Product design knowledge of the Engineer (Production Planning and Design)

House of Quality
Interrelationships
Technical requirements Voice of the customer Relationship matrix Technical requirement priorities

Customer requirement priorities

Competitive evaluation
3

Quality Function Deployment

technical requirements
component characteristics process operations quality plan
4

Building a House of Quality


Gather customer attributes (in the words of the customer) Group attributes logically Assess relative importance of the attributes

Building a House of Quality (2)


Assess competitive performance on the attributes Describe product in terms of engineering characteristics Detail influence of engineering characteristics on customer attributes Detail interaction between engineering characteristics

Using the House of Quality

Prioritize on attributes that we do poorly on, or where we might increase our lead Determine what engineering characteristics strongly influence the desired attribute Check for adverse interactions and weigh tradeoffs Set target levels (not ranges) Link to lower level houses Parts characteristics Key process operations Production requirements

Problems With QFD

Matrix is too large


Prioritize on important attributes Analyzes independent subsystems independently

Customer priorities not clear


Consider segmenting market

Problems With QFD (2)

Customers stated preferences and actions differ


Use revealed preference techniques if you suspect a problem

QFD is messy
Not QFD, but rather the interaction between diverse groups is cause Stick with it, the results are worthwhile

You might also like