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Dabur-Porter's Five Force Model

This document analyzes Dabur using Porter's Five Forces model of competition. It finds that Dabur faces low threat of substitute products in Ayurvedic healthcare since alternatives are limited. However, constant innovation is needed to cope with competitor products. Barriers to entry are low but Dabur has advantages of its 100-year legacy. Customer bargaining power has increased with more choices, requiring Dabur to improve quality and reduce prices. Dabur has strong supplier relationships due to its longevity. Rivalry among competitors is high, with key challengers in various product categories, necessitating that Dabur constantly reinvent its strategy and branding.

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SharadRaj1988
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2K views5 pages

Dabur-Porter's Five Force Model

This document analyzes Dabur using Porter's Five Forces model of competition. It finds that Dabur faces low threat of substitute products in Ayurvedic healthcare since alternatives are limited. However, constant innovation is needed to cope with competitor products. Barriers to entry are low but Dabur has advantages of its 100-year legacy. Customer bargaining power has increased with more choices, requiring Dabur to improve quality and reduce prices. Dabur has strong supplier relationships due to its longevity. Rivalry among competitors is high, with key challengers in various product categories, necessitating that Dabur constantly reinvent its strategy and branding.

Uploaded by

SharadRaj1988
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • 5 Force Analysis Overview
  • Threat of New Entrants
  • Threat of Substitute Products
  • Bargaining Power Of Customers
  • Bargaining Power Of Suppliers
  • Rivalry Among Existing Competitors
  • Conclusion

5 Force Analysis of the FMCG / Healthcare industry w.r.t.

DABUR

Porters Five Force Model


Threat Of Substitute Products

Dabur A leader in Herbal Digestives where the product has 90% of the market share FMCG or Healthcare products esp. Ayurvedic, hardly have subsitutes - so this threat is not very significant However, some product substitutes and similar products by competitors do exist Dabur therefore has to constantly re invent its existing product lines in order to cope up with the innovations of its competitors
Advantages -100 year legacy, first mover, learning curve, brand loyalty, patents ,economies of scale No significant entry barriers

Threat Of New Entrants


Porters Five Force Model


Bargaining Power Of Customers

Has increased dramatically due to a wide range of available choices from competitors, both local and global Dabur has to formulate strategy in such a manner to keep abreast with the increasing competition by improving the quality and reducing the prices over the period

Bargaining Power Of Suppliers


100 years presence - Dabur has a very strong bond with the suppliers Has a policy of accountability to stakeholders - be it customers, shareholders, employees or suppliers (who have a vested interest in making it all happen)

Porters Five Force Model


Rivalry Among Existing Competitors

Key players and competitors of Dabur India currently are: Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd., Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd., Galaxo Smithkline consumer, Cadbury India ltd., Reckitt Benckiser Ltd., Procter & Gamble E.g. Himani, Baidyanath and Zandu for Dabur Chyawanprash Marico, Keo Karpin, HLL and Bajaj for Vatika Hair Oil
Dabur has to constantly relook its strategy and keep reinventing and branding, in order to maintain and increase its market presence

THANK YOU!!!!

5 Force Analysis of the FMCG / Healthcare industry w.r.t. DABUR
Porter’s Five Force Model Threat Of Substitute Products  Dabur – A lea
Porter’s Five Force Model Bargaining Power Of Customers  Has increased
Porter’s Five Force Model Rivalry Among Existing Competitors  Key play
THANK YOU!!!!

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