Amy Bennetts

Portfolio

C o n ta c t I n f o r m a t i o n
Amy Bennett 226 S. 1st W. Rexburg, IDaho 83440 208.390.6518 [email protected]

Table of Contents
Web Page Brochure Montage Imaging Logos Letterhead Business Card Flier Event Ad

Web Page
Descri ption: A web page desig ned to s howcase a personal l y created logo. Process ( Programs, Tools, Skills ) : I created this web page by starti ng out with an HTML in TextWrangler. Learning how to structure a web page was very beneficial to this process. Once I had everything structured correctly, I linked the HTML to a CSS file. This CSS file helped me add the design elements to the web page. This also was hard to learn but very beneficial. Using the CSS file, I put in my desired colors and images that related to my logo. I also changed my fonts to go along with the feel of a young childs lemonade stand. I used the eyedropper tool from Photoshop to get the exact colors from my logo. I also used subtl ed esigns.com to get my background image, which I then took into Photoshop to make yellow. Programs/Tools Used: TextWrangler/Notepad & Photoshop Message: A fun and inviting website that sells light summer treats and looks like a childs lemonade stand. Audience: Anyone who craves yummy treats! It applies to people of all ages. Top Thing Learned: How to use HTML and CSS and decipher what elements manipulate what. Color scheme and color hex: Analogous: Yellow #fcda4f; Violet #964a88; Indigo #414982; Title Font Families & Category: ( all names ) KG Part of Me, Sans Serif

Copy Font Families & Category: ( all names ) Arial, sans serif Changes made to the CSS: I changed the font families, changed the previous comments, changed the background and paddings, and I also changed the colors to match my logo.

Amy Bennetts

Portfolio

Brochure
Description: A two sided ( duplex ) folding brochure. Process ( Programs, Tools, Skills ) : In Adobe InDesign I set up my pages and drew guidelines to represent where I would fold the brochure. I had picked out my images before I started so I placed the full bleed cat in the field image across the first page. This would serve as the front and back of the brochure. I placed my desired images/logo and text. I later gained the skills to do text wrapping. Using Adobe Photoshop, I took out the background of the image of the woman. I brought it back into InDesign and used the text wrap option to wrap the text around the image using the alpha channel. Th e logo wa s d esigned i n Adobe I l l ustrator. I used to pen tool to trace an image of a paw print and create the heart. I combined the two and brought them back into InDesign. For the inside I blocked off a section with the teal color. I placed the title and text on this page but left room for a little cut out for the logo. I wanted to add an element of surprise and have the logo be split up partially onto two pages. Although they were split, they still acted as one element. I repeated the logo on the back. I placed the pictures on the side so they would show through whether the brochure was open or closed. I used the pen tool to create the curved sides on the pictures. Once I had printed my project in the Spori, I trimmed the edges on a cutting board and hand cut the side and paw print of my design. Programs/Tools Used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop Message: Inform my audience about animal adoption process, how it works, and about who started it. Audience: Single adults, families, and animal lovers. Top Thing Learned: I learned how to wrap text around an image in InDesign and work paragraph styling. Color scheme and color names: Split Complementary Teal, Red, and Green. Title Font Name & Category: Mikado bold / Sans serif ( decorative ) Copy Font Name & Category: KG Girl on Fire/sans serif Word count: 269

M o n tag e
Descr i pt ion: An i ns pi rationa l montage made by the blending of two or more i mages, and the use of typography. Process: I decided on three i mages; a gi rl, the galaxy, and a moon. In Photoshop, I used the girl as the bac kground; I layered the galaxy on top o f her and broug ht the opacity dow n so you cou l d see her face. Th en I masked and brought her eyes bac k out. I d id th e sa m e thi ng to the moon on the left side. H er eyes were original ly brown so I used Replace Color. I could nt f igu re out how to get it to work i n CS6 Photoshop, so I used Corel Photopaint. It did the same effect. I eye-d ropped the d esi red color of blu e. I broug ht a l ittl e more contra st to the eyes by bri ng ing out the black eyel ashes. I also added a sl ight fi lter. I chose to go with the D i ffuse Glow filter so it d i d nt ta ke awa y from the i mag e. I add ed the text i n last. I broug ht down the opaci ty on the word Dreams so the bod y copy would stand out more. Messa g e: I wanted to convey more of a mysterious m essage. O ne th a t a nyone c an i nterpret howeve r th e y wa nt to. Aud i ence: Anyone and everyone who l i kes to wonder. Fi lter: Di ffuse G l ow a ppl ied to the white sta rs. Color scheme: Anal ogous Color Names: Purpl e, I nd i g o a nd Bl u e. Top Th i ng Lea rned: Layeri ng and opacity. I also lea rned about download i ng new fonts for Photos h o p. Font #1 Na m e & Category: Titl e: Stri pesCaps M od ern/Decorati ve Font #2 N ame & Category: Copy: KG Pa rt o f M e S ans S eri f

Thumbnails Used

Imag in g
Des c ri pti on: I mpr ove and show photogr aphy skills. U se the new ly ta u g h t Photos hop s k i lls to m y image. Proc es s ( Programs, T ools, Skills ) : I fir st decided my color scheme . I c hos e the c omplim entar y pur ple and yellow because it seemed like a more c ompli c ated schem e to tr y. I had a yellow scar f that I ar r a n ge d wi th a c offee mug. My hopes wer e that the yellow would give it a warm i nv i ti ng fe eling and the pur ple w ould dr aw the attention in . I sh o t the i mage wi th m y T 2i Rebel C anon cam er a and edited the bac k g ro u n d to be purple. I u sed the instr ucted design techniques also: levels, s harpnes s , s aturation, and color balance. I added the design eleme n ts o f the repeati ng li nes and the tex t. After the cr itique, my gr oup su g ge ste d I target the female audience. So I Photoshopped a lipstick m ar k o n th e mug. Ov erall i t is ver y simple, but that is w hat I was intending . Mes s age: I wanted to appeal to the gir ls w alking ar ound on camp u s. I wanted thi s to por tr ay the m essage to come get fr ee hot choc o la te a n d warm up whi le talking to new fr iends. T he color scheme is inte n d e d to be gi rly and warm . A udi enc e: BYU-Idaho female students Top Thi ng I L ea r ned: I lear ned that picking a color scheme before a photo c an be v e r y difficult. Although it is difficult, it im pr oved t h e proc es s for me. I didn t star t over m ultiple tim es and ex per imen t w ith di fferent c olor s chemes. Once I decided on the color s and took th e pi c ture, I k new ex actly what I needed to do. Color s c heme: Com plim entar y Color names : Yellow and Pur ple Ti tle F ont Name & C ategor y: C entur y Gothic, Sans Ser if Font Name & Category: n/a

Original I mage

LoGos
Description: Three different logo designs for a company. Process (Programs, Tools, Skills): I worked in Adobe Illustrator on all three logos. I used the pen tool and the pathfinder window most of all. I first drew the three rectangles and began to alter them with the pen tool. For the first logo, I pulled in a side and created the curved edge. I extended the curve with two long thin lines. I then placed the text in side the curve. The second logo rectangle was not altered. The text on the other hand was. I typed it and drew a diagonal line through each letter. I then used the pathfinder window - divide to split the letters in half. From there I seperated them and colored/outlined each half. For the third logo, I drew a small square. I pulled in the sides again using the pen tool like the first logo. I pulled in each side and recopied the square. Once I recopied it and layered them together, I used the pathfinder window again and used the divide option. I brought apart the sides, colored them gold and yellow and altered them to allow the white to show through. I then added the logo text and body copy text in. Programs/Tools Used: Adobe Illustrator Message: To provide a professional message to portential investors and customers. Audience: Anyone looking for a trustworthy and professional investment firm. Top things learned: How to better use the pen tool and Illustrator. Color scheme: Split Complementary Lime, Brick, Indigo Monochromatic - Green Analagous - Gold, Orange, Brick Title Font Name & Category: 1. Scribble Box Modern 2. Arial - Sans Serif 3. Berlin Sans - Sans Serif Body Copy Font Name & Category: 1. Arial - Sans Serif 2. Berlin Sans - Sans Serif 3. Berlin Sans - Sans Serif

Letterhead
Description: Matching letterhead and business card (next page) designed using a personally created logo. Process (Programs, Tools, Skills): I worked in Adobe Illustrator on both projects. I used many of the same tools. I first drew the balloons with the pen tool. To get them perfectly symmetrical I used the reflection tool. I then added little white highlights to the balloons with the pen tool. Also using the pen tool, I created the balloon strings coming down to meet together. For the stationery I placed this logo in a light blue box at the bottom to set it apart from the rest. I then repeated dots across the top and bottom of the stationary to give it another element. I brought down the opacity of these to avoid taking away from the logo. I wanted the main focus to be the text/information and the balloons, so I put in my color scheme to the dots, choosing very light pastel colors by dropping the opacity to 50% and 20%. Programs/Tools Used: Adobe Illustrator & InDesign Message: I wanted to go for a bright inviting childlike feel. I wanted to provide a sense of organized fun. Audience: Anyone looking for a place to take their child for some fun, or for a part time day care service. Top things learned: How to better use the pen tool and Illustrator and InDesign Color scheme: Split Complementary Yellow, Purple, Green Title Font Name & Category: Cinnamon cake Modern Humanst521 Lt BT sans serif

business card
Description: Matching letterhead and business card designed using a personally created logo. Process (Programs, Tools, Skills): I worked in Adobe Illustrator on both projects. I used many of the same tools. I first drew the balloons with the pen tool. To get them perfectly symmetrical I used the reflection tool. I then added little white reflectiction highlights to the balloons with the pen tool. Also using the pen tool, I created the balloon strings coming down to meet together. My purpose for doing that was for the back of the business card, the balloons would attach to the text. I placed the text and arranged all my objects. I then put in the colors. I wanted to go for a bright inviting childlike feel. I put in my colors and chose very light pastel colors by dropping the opacity to 50% and 20%. Programs/Tools Used: Adobe Illustrator & InDesign Message: I wanted to go for a bright inviting childlike feel. I wanted to provide a sense of organized fun. Audience: Anyone looking for a place to take their child for some fun, or for a part time day care service. Top things learned: How to better use the pen tool and Illustrator and InDesign Color scheme: Split Complementary Yellow, Purple, Green Title Font Name & Category: Cinnamon cake Modern Humanst521 Lt BT sans serif

Front

Back

flier
Des c ri pti on: G raduate Leader ship Confer ence pr omotion. Black a n d whi te fli er for an event. Proc es s ( Progra ms, T ools, Skills ) : I s k etc hed out four designs I had in mind for the m ater ial and I went to I nDes i gn with all four sketches. I planned on only using th e one I li k ed the most, but ended up combining all four . I star ted o v e r c ompletely s i x tim es because I wanted to get it just r ight. I did n t lov e i t bec aus e the contr ast w asn t r ight yet. I found the contra st by mak i ng the b old black box es and r ounding the cor ner s. I used th e boxes and two simple w hite lines for r epetitions thr oughout the f lie r. I foc us ed on mak ing ever ything a hor izontal r ectangle. I w as give n th e text, i mage, and content for this flier so I ar r anged those until I go t the fi ni s hed proj ect. Mes s age: I am tr ying to send this m essage to students who r e ce n tly graduate hi gh s chool so they can get a head star t in the w or ld o f c ommuni c ati ons . T hey can lear n the pr ocess and leader ship skills th e y need to j oi n i n. A ud i enc e: Rec e ntly gr aduated teenager s. 18-2 0 year s of age. An y o n e who wants to be a leader . All ages. Top Thi ng L ea r ned: I lear ned how impor tant contr ast is and ho w it mak es ev erythi ng look better . I als o learned how har d it is to avoid center ing. Ti tle F ont Name & C ategor y: Bod oni Bk BT Moder n Copy F ont Name & Categor y: A ri al Sans Se r if L i nk s to i mages used in this pr oject: https ://1 3 0 .c omm byui. or g/w p-content/uploads/2 013/01/VouantLo go . jp g https ://1 3 0 .c omm byui. or g/w p-content/uploads/2 013/01/J uliePeterso n L eaders hi p-c onfe r ence-business-r ex bur g-Idaho_7530-as-Smar t-Ob je ct- 1. j pg

event ad
Des c ri pti on: A p r om otion for a fundr aiser . Using only a scanned im a ge and Mi c ros oft Wor d to design it. Proc es s : I thought about a fundr aiser and gr oup I w ould like to d e sign about. Onc e I had an idea I began looking for an image. I chose to go wi th a s i mp le page of music because it wouldn t take aw ay f ro m the whole and would be a r epetitive design. I scanned the im ag e a n d made s ure i t w as the pr oper r equir ements. I just added shape b o xe s and c olored them w ith the var iants of teal. I added som e simpl e w h ite li nes and the tex t. I aligned the tex t with som e of the white lin e s. I thought the tea l and m usic had a big contr ast to each other . P ro g ra m s I us ed : Mi c ros oft Wor d, HP Photosmar t C 4600 Scanner , PD F2JP G. net ( PDF c onv er ter ) . Mes s age: The B onneville High School O r chestr a is putting on a performanc e ac ting as a fundr aiser for a child at Shr iner s C hildre n Hos pi tal. A ud i enc e: Students at the high school and m em ber s of the comm u n ity . Top thi ng learned: I lear ned how to scan an im age and how co lo r s c hemes are wh at dr aw the eyes in. Color s c heme a nd color nam es: Monoc hromati c Teal Ti tle F ont Name & Categor y: Goudy Stout Moder n Copy F ont Nam e & C ategor y: C alibr i ( Body ) Sans Ser if Sc anned i mages used, sour ces, or iginal sizes: Sheet mus i c Thi s i mage was scanned fr om a compilation book of music my m o m made for me last year . Ori gi nally an 8x10