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Reebok International Limited

Reebok International Limited was founded in 1895 in Boltan, England and is now a subsidiary of Adidas. It produces athletic shoes, clothing, and accessories with global headquarters in Canton, Massachusetts and regional offices around the world. The company was originally founded by Joseph William Foster to produce and sell running shoes and was renamed Reebok in 1958, which comes from the Afrikaan word for a type of antelope. Currently, Uli Becker is the CEO and Reebok has been focusing on fitness and supporting the CrossFit movement with their new Delta logo representing the physical, mental, and social changes from pushing limits through exercise.

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Ahnaf Khan
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491 views1 page

Reebok International Limited

Reebok International Limited was founded in 1895 in Boltan, England and is now a subsidiary of Adidas. It produces athletic shoes, clothing, and accessories with global headquarters in Canton, Massachusetts and regional offices around the world. The company was originally founded by Joseph William Foster to produce and sell running shoes and was renamed Reebok in 1958, which comes from the Afrikaan word for a type of antelope. Currently, Uli Becker is the CEO and Reebok has been focusing on fitness and supporting the CrossFit movement with their new Delta logo representing the physical, mental, and social changes from pushing limits through exercise.

Uploaded by

Ahnaf Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Thursday, 16/10/14

SECTION: BRAND

Reebok International Limited was founded in 1895 in Boltan, Lanchashire, England. It has been a subsidiary of
the German group Adidas since 2005 and is a producer of athletic shoes, clothings, and accessories. The global
headquarters are located in Canton, Massachusetts, U.S.; with regional offices in Amsterdam (EMEA), Montreal
(Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America)
In 1890 in Holcombe Brook, a small village six miles northeast of Bolton, Joseph William Foster was producing and
selling regular running shoes when he came up with the idea to create a novelty spiked running shoes. After his
ideas progressed, he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.
In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company "Reebok" in the United
Kingdom, having found the name in a South African dictionary won in a running race by Joe Foster as a boy. The
name is the Afrikaans for the grey rhebok, a type of African antelope
At present Uli Becker is the chief executive officer (CEO) of the company.
Currently in the news because of its changed logo and cross fit movement, Reebok has been focusing on fitness
instead of specific sports and started supporting the Cross Fit movement, introducing Reebok Cross Fit last year
and marking the first use of the Delta logo, which has now been promoted as the official Reebok symbol.
The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a
persons life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta
has three distinct parts, each representing the changes physical, mental and social that occur when people
push themselves beyond their perceived limits and embrace an active and challenging life.

Contributed by: Jasar Rayeen, Ismail Shaikh, Ahnaf Khan

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