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A Study On Effect of Consumer Behaviour Towards Discount: Questionnaire

This document appears to be a questionnaire for a study on the effect of consumer behaviour towards discounts. It contains 16 questions asking participants about their purchasing habits related to discounts, how discounts impact their purchasing decisions, and their perceptions around discounts and product quality. The questions cover topics such as how often purchases are made, what percentage of discount is expected, satisfaction with prevailing discounts, the relationship between discounts and quality, and the motives behind retailers offering discounts.

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582 views2 pages

A Study On Effect of Consumer Behaviour Towards Discount: Questionnaire

This document appears to be a questionnaire for a study on the effect of consumer behaviour towards discounts. It contains 16 questions asking participants about their purchasing habits related to discounts, how discounts impact their purchasing decisions, and their perceptions around discounts and product quality. The questions cover topics such as how often purchases are made, what percentage of discount is expected, satisfaction with prevailing discounts, the relationship between discounts and quality, and the motives behind retailers offering discounts.

Uploaded by

sanaazeez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A STUDY ON EFFECT OF CONSUMER BEHAVIOUR

TOWARDS DISCOUNT
QUESTIONNAIRE
Name

Age
Sex
Designation

:
:
:

Income
5,000-10,000Rs

below 5,000Rs

10,000-15,000Rs
15,000-20,000Rs
Above 20,000Rs
Please fill out the following details
1. How often you purchase more?
Festival season
off season
Occasionally
according to the need
2. Are you attracted towards discount?
Yes
No
3. How much percentage of discounts you mostly expected on the goods?
Below 5%
5-10%
10-15%
15-20%
above 20%
4. Are you satisfied with the prevailing discount?
Highly Satisfied
Satisfied
neither Satisfied nor Dissatisfied
Dissatisfied
Highly Dissatisfied
5. Do you think that increase in percentage of discount rate, decrease the quality of
goods?
Yes
No
6. Do you think discounted product have inferior/cheap quality?
Yes
No
7. Purchasing the electronic product, in which feature will give more weightage?
Discount
Quality
Brand
Price
Availability
8. If a product gives less quality with highest discount rate, are you willing to
purchase the product?
Yes
No
9. Do you think after charging highest profit margin on the product the discount is
allowed?
Yes
No
10.In your opinion what is the motive of shops through giving discount?

Sales promotion
Attracting customer

profit maximization
other.

11.Do you think that providing discount will lose your securities like guarantee,
warrantee and exchange benefit?
Yes
No
12.Do you think that online shopping provides more discount than retail- wholesale
shop?
Highly agree
Agree
Moderate
Disagree
Highly Disagree
13.Do you purchase good by borrowing from other if discount is provided?
Yes
No
14.Do you feel that bulk purchase provide more discount than normal purchase?
Yes
No
15.Do you feel discount is reliable?
Yes
No
16.Do you compare the discount rate of different shops?
Yes
No

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