Name_______________________________________
Class______________________________
Unit Test 1
Answer all thirty questions. There is one mark per question.
VOCABULARY: BRAND MANAGEMENT
1 Complete the sentences about brands and products with the missing word. The first letter is
given.
1
A problem with product e____________________ is that the celebrities used might get into
trouble, which could then cause negative publicity.
Brand l____________________ is declining among shoppers, who are increasingly turning to
the cheaper supermarket own-label products.
By expanding their product r____________________, many companies hope to attract new
customers.
Ferraris brand i____________________ is that of an upmarket, well-engineered, well-designed
and sophisticated car.
In many countries, the bic brand n____________________ has become a synonym for
ballpoint pens.
Last year, our company started a huge advertising campaign to support its biggest European
product l____________________ ever.
In marketing, the length of time that people continue to buy a particular product is called the
product l____________________.
Several consumer associations are running campaigns to require disclosure of product
p____________________ in all media, including TV, movies and video games.
We want more consumers to become familiar with our products. So the aim of our next
advertising campaign should be to raise brand a____________________.
10 When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters
and razors, it was a typical example of brand s____________________.
PHOTOCOPIABLE 2010 Pearson Longman ELT
2 Match each adjective to its definition. Write your answers here:
11___ 12___ 13___ 14___ 15___
11
top of the range
12
sophisticated
13
reliable
14
durable
15
value for money
able to stay in good condition for a long time
always working well
complicated and advanced in design
worth its price
the most expensive in a category or market
LANGUAGE REVIEW: PRESENT SIMPLE AND PRESENT CONTINUOUS
3 Complete these sentences with the appropriate present simple or present continuous forms
of these verbs. Use each verb twice.
buy / do / keep / make / test
16
All our staff _______________ all they can to ensure the success of the forthcoming
advertising campaign.
17
Demand is at a peak this month, but the production department _______________ every
possible effort to meet the targets.
18
Despite the pressure this week, we _______________ within schedule.
19
Foreign investors _______________ a lot of properties in our country this year.
20
It is well-known that a number of cosmetics companies routinely _______________ their
products on animals.
21
Most of my colleagues usually _______________ designer brands, but for me price is more
important.
22
Our sales representatives always _______________ a detailed record of their expenses.
PHOTOCOPIABLE 2010 Pearson Longman ELT
23
Our suppliers always _______________ their best to deliver on time.
24
Santorel _______________ a new malaria medicine at the moment. Production is scheduled
to start next year.
25
Unilever _______________ a wide variety of consumer goods.
SKILLS: TAKING PART IN MEETINGS
4 Complete this meeting excerpt with the correct words.
Dieter
The proposal is that we change our logo and then rethink our brand image. So,
what are your views on this?
Milica
(26)_______________ my opinion, this is the only way to solve our current
problems.
Sven
Why dont we focus on our brand image first? Thats the key issue!
Hans
Im (27)_______________ I cant agree. What we need is a wider product range.
Nikola
How (28)_______________ doing both? We can stretch our brand and improve our
image at the same time.
Thomas
I see what you (29)_______________, but weve got to start somewhere, and a new
image is more important at this stage.
Peter
I think (30)_______________ too. When we decide on our image, ideas for a new
logo will follow.
PHOTOCOPIABLE 2010 Pearson Longman ELT
