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Nestle Consumer Survey Analysis

A student is conducting a survey on consumer behavior towards Nestle products sold at a supermarket in Mangalore, India. The 13 question survey asks for personal details and gathers information on purchasing patterns, preferences, and opinions of Sunfeast biscuits. Respondents are asked about their weekly/monthly purchase frequency, favorite varieties, and ratings on a scale of 1 to 10 for satisfaction with product varieties, familiarity with ads, effectiveness of ads, and appeal of ads.

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Kuladeepa Kr
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184 views4 pages

Nestle Consumer Survey Analysis

A student is conducting a survey on consumer behavior towards Nestle products sold at a supermarket in Mangalore, India. The 13 question survey asks for personal details and gathers information on purchasing patterns, preferences, and opinions of Sunfeast biscuits. Respondents are asked about their weekly/monthly purchase frequency, favorite varieties, and ratings on a scale of 1 to 10 for satisfaction with product varieties, familiarity with ads, effectiveness of ads, and appeal of ads.

Uploaded by

Kuladeepa Kr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

BEHAVIOR OF CUSTOMERS TOWARDS NESTLE PRODUCTS


Respected Sir/madam,
Dear Sir/Madam,
I a student of St Aloysius College, Mangalore, am conducting a survey on The behavior of
consumers towards Nestle Products at Spar Hypermarket Mangalore. I request you to kindly
spare a few minutes and help us on the survey. Your co-operation will be highly obliged. The
information collected will be kept confidential and be used only for academic purpose.

PERSONAL DETAILS

Name:

Sex:

Age:

Male

Female

19- 26

Educational Qualification:

Occupation / Profession:

27-34

35-42

43-50

above 50

1.

What is your purchase pattern of Sunfeast Biscuits?

Daily

2.

Price

Packaging

Others _____________________

Costly

Cheap

Shops

People

Other _____________________

What is your consumption pattern of Sunfeast biscuits in a month?

Up to 3 Packets

6.

Taste

Sources of awareness about Sunfeast Biscuits?

Advertisement

5.

Occasionally

What is your opinion about the price of Sunfeast biscuits?

Reasonable

4.

Monthly

Reasons / Motives for buying Sunfeast biscuits?

Quality

3.

Weekly

3-6 Packets

6-9 Packets

More than 9 Packets

If Sunfeast biscuits are not available which brand would you prefer?

Britannia

7.

Parle

Other ____________

Which pack size do you normally purchase?

Rs. 5 Pack

8.

Cadbury

Rs. 10 Pack

Rs. 20 Pack

Other ________________

Name some varieties of Sunfeast biscuits you prefer the most?

_______________,_________________,_________________,_________________
9.

Give your opinion on the following.

Please Tick whichever is applicable.

Kindly Rate your opinion from a scale of 1 to 10

10.

Level of satisfaction with the varieties offered by Sunfeast

[Totally Dissatisfied] 1

11.

10 [Totally Satisfied]

Familiarity with the various Sunfeast Ads.

[Highly Unfamiliar] 1

10 [Highly Familiar]

12.

Effectiveness Sunfeast Biscuits advertisements

[Highly Ineffective] 1

13.

10 [Highly Effective]

How appealing is Sunfeast Advertisements?

[Highly unappealing] 1

10 [Highly appealing]

Further Comments.
______________________________________________________________________________
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