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Boosting Chris Harper's Election via Social Media

This theory of change diagram outlines a strategy for a municipal election candidate, Chris Harper, to use social media platforms like Facebook, Twitter, and Wordpress to engage voters and increase support. It assumes these tools can mobilize the candidate's base and inform target voter groups about issues. The goal is to address residents' dissatisfaction with taxes and services, persuade key demographics to vote for change, and ultimately garner enough votes to win the Ward 1 election.

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Kristjan1
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153 views1 page

Boosting Chris Harper's Election via Social Media

This theory of change diagram outlines a strategy for a municipal election candidate, Chris Harper, to use social media platforms like Facebook, Twitter, and Wordpress to engage voters and increase support. It assumes these tools can mobilize the candidate's base and inform target voter groups about issues. The goal is to address residents' dissatisfaction with taxes and services, persuade key demographics to vote for change, and ultimately garner enough votes to win the Ward 1 election.

Uploaded by

Kristjan1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Theory of Change Diagram

5 Strategy 6
• Develop a Facebook page to mobilize support for Chris
Harper and engage in discussion about community needs Assumptions
and priorities • Obama had more than 2 million facebook followers
• Use Twitter as a forum to share information and link to prior to being elected
updates on community events, politics, news, and Chris • A large number of frugal families and longtime loyals
Harper’s blog are already regularly using the internet
• Use Wordpress to develop a daily blog informing 3 target • Jennifer Banks used social media in the 2007 election
personas about Chris Harper’s platform and plans for the and came a close second to Dale Hodges
future

1
4 Problem or Issue 3
• Residents of Ward 1 pay too much tax for not enough
services. They are fed up with not being included in
decisions about where municipal money is spent. Were
Influential Chris Harper to employ social media to persuade frugal
Factors families, longtime loyals, and savvy settlers that if they Desired Results
vote for him they will “get what they pay for”, he would • Increase voter turnout
• The eligible voter turnout
garner enough support to win the election. • Create an online
was 23% in 2007.
• Dale Hodges may not run political community
using social media
in the election
• Rally enough support
• PGIB is providing 2 to win the municipal
financial support for right-
election of Ward 1 of
wing candidates Community Needs/Assets Calgary.
• A community survey of 200 people in Ward 1 reports
that only 27% were satisfied with their local alderman.
• Main concerns include property taxes, children’s
programs, transportation infrastructure.

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