Unit G325: Critical Perspectives In Media
Media In The Online Age
Media in the Online Age Exam Preparation
• How have online media developed?
• What has been the impact of the internet on media production?
• How is consumer behaviour and audience response transformed by
online media, in relation to the past?
• To what extent has convergence transformed the media?
Candidates might explore combinations of any two media, considering
how each (or the two in converged forms) can be analysed from the above
prompts.
In order to be fully prepared for the specific requirements of the question,
the material studied by candidates must cover these three elements:
• Historical – dependent on the requirements of the topic,
candidates must summarise the development of the media forms in
question in theoretical contexts.
• Contemporary – current issues within the topic area.
• Future – candidates must demonstrate personal engagement with
debates about the future of the media forms / issues that the topic
relates to.
In addition, candidates will need to offer a balance of media theories,
knowledge of texts and industries and personal engagement with issues
and debates.