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1. Which factor influenced you in buying this fairness cream?
x Fairness x Sunscreen x Fragrance x None
2. What fairness cream did you use before ͞Fair and Handsome͟ was introduced?
x Godrej fair glow x Garnier men x Fair and lovely menz active x others
3. On what skin color does ͞Fair and Handsome͟ works effectively?
x White x Black x Moderate x Brown x others
4. On what type of skin does ͞Fair and Handsome͟ really work?
x Oily x Rough x Dry x Normal
5. What grade will you give to ͞Fair and Handsome͟ in monetary terms?
x Excellent x Very good x Good x Not bad
6. If the price of ͞Fair and Handsome͟ increases, to which product will you switch over to?
x Same x Godrej fair glow x Garnier men x Fair and lovely menz active x others
7. What made you use ͞Fair and Handsome͟ for the first time?
x Friends xFamily/Relatives xRetailers opinion xAdvertisements x others
8. For which age group do you think that ͞Fair and Handsome͟ works on effectively?
x Less than 25 x 25 to 35 x 35 to 40 x more than 40
·. How often do you buy ͞Fair and Handsome͟?
x Less than 1month x 1 -3 months x 3 -6 months xmore than 6 months
10. How many times do you use ͞Fair and Handsome͟ cream in a day?
x Once x Twice x Thrice x More than thrice
11. What side effects did ͞Fair and Handsome͟ have on your skin?
x Pimples x Rashes x Irritation x Skin allergy x others xnone
12. How do you rate the effectiveness of ͞Fair and Handsome͟ on sweat control?
x Excellent x Very good x Good x Average xPoor
13. How will you rate ͞Fair and Handsome͟ on its effectiveness of smoothness on your skin?
x Excellent x Very good x Good x Average x Poor
14. What rate will you give for the cream color of ͞Fair and Handsome͟?
x Excellent x Very good x Good x Average x Poor
15. What rate will you give for the Perfume added to ͞Fair and Handsome͟?
x Excellent x Very good x Good x Average x Poor
16. What rate will you give for the change of skin complexion by using ͞Fair and Handsome͟?
x Excellent x Very good x Good x Average x Poor
17. What rate will you give for the packaging of ͞Fair and Handsome͟?
x Excellent x Very good x Good xAverage x Poor
18. For what purpose do you use ͞Fair and Handsome͟ mostly?
x Good looks x Reduce skin irritation x Fairness x Sweat control xSmoothness
1·. What rate will you give ͞Fair and Handsome͟ on protecting your skin from pollution?
x Excellent x Very good x Good x Average x Poor
20. How do you rate ͞Fair and Handsome͟ in reducing fatigue and stress signs in your face?
x Excellent x Very good x Good x Average x Poor
21. Where do you rate ͞Fair and Handsome͟ in its effectiveness in oil control on your face?
x Excellent x Very good x Good x Average x Poor
22. Will you recommend ͞Fair and Handsome͟ to others?
x Yes x No
23. Who else in your house use ͞Fair and Handsome͟?
x Father x Brother x Cousin x None
24. How long does ͞Fair and Handsome͟ take to make your face to look fair?
x Less than 1 month x 1 - 3 months x 3 - 6 months x More than 6 months
25. What is the package size of ͞Fair and Handsome͟ that you usually buy?
x Small packets x Small tubes x Large one
26. At what times do you use ͞Fair and Handsome͟?
x Intervals x Simultaneously x Occasionally x On reduction of your fairness
27. After having used ͞Fair and Handsome͟ how do you feel about yourself?
x Fair x Handsome x Fair and Handsome x Beautiful x Ugly x Disgusting
28. After using ͞Fair and Handsome͟ how do you feel about your outlook?
x Youth x Normal x Old
2·. From overall uses what rate will you give for ͞Fair and Handsome͟?
x Excellent x Very good x Good x Average x Poor
