Name of the Respondent* Date*
Sr. No. of questionnaire*
Good morning/afternoon/evening. I am Mr. / Ms. ____________________ a student of BIMM. We are conducting a survey on Consumer durables goods. I would be grateful if you can spare about 10-15 minutes for me. Information given by you will be kept confidential. SCREENER SECTION Thank you for agreeing to participate in our survey. Your opinions and feedback are very important to us. S1. What is your gender? Please select one. Male Female S2. We are interested in hearing from people from a variety of age groups. To which age group do you belong? Please select one. Under 16 16-17 18-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+ S3. Could you please tell me, which of these durables do you own at home? Air conditioner (AC) Computer / Laptop Cooking Range Hi-Fi System / Music System Home Theatre VCD / DVD player Microwave Oven Digital Camera/ Camcorder Broadband Internet 01 02 03 04 05 06 07 08 09 Mobile Refrigerator Colour Television Black & White Television Car Washing Machine Motorcycle/ Scooter iPod 10 11 12 13 14 15 16 17
[INTERVIEWER: CONTINUE ONLY IF ATLEAST 12/13 CODED. I.E. TV, ELSE TERMINATE. ] S4 Could you please tell me, number of TV sets do you have in your home? 1 2 3 1 2 3 4 5 or more 4 5
S5. Could you please tell me, your role in decision making for buying entertainment devices in the household? I have almost no role in deciding I have a little role in deciding 1 2 My choice has a major role in deciding I am the sole decision maker Dont Know/Cant Say(DK/CS) 3 4 9
[INTERVIEWER: CONTINUE ONLY IF 2/3/4 CODED i.e. TV, ELSE TERMINATE.]
MAIN SECTION M1. Following is a series of statements that people may use to describe themselves. Please indicate how much you agree or disagree that they describe you. To do this, please use a scale of 1 to 7 where 1 means you disagree completely and a 7 means you agree completely. Of course, you may use any number between 1 and 7. Dont Know = 0 The first/next statement is (insert statement). What number from 1 to 7 best indicates how much you agree or disagree that this statement describes you? 6 0 7 1 2 3 4 5
I like introducing new brands and products to my friends. I like helping people by providing them with information about many kinds of products. People ask me for information about products, places to shop, or sales. My friends think of me as a good source of information when it comes to new product or sales. I like to take a chance. Buying a new product that has not yet been proven is usually a waste of time and money. If people would quit wasting their time experimenting, we would get a lot more accomplished. I like to try new and different things. I often try new brands before my friends and neighbours do. I like to experiment with new ways of doing things. When it comes to TV-related products, my friends are very likely to ask my opinion. I am often used as a source of advice about TV-related products by friends and neighbours. I often tell my friends what I think about TV-related products.
M2. How much time, in total, do you spend watching TV or playing games / surf Internet on your TV? < 1 hour 1 3 hour 3 6 hour
> 6 hour
M3.
Following is a list of things people do on TV. Please indicate which of these you have ever done on the TV. Watched TV Channel Surfed Internet Played Video Games Watched VCD / DVD movie Played inbuilt games Used for video surveillance Used for Video Conferencing Played Music 1 1 1 1 1 1 1 1 Yes Yes Yes Yes Yes Yes Yes Yes 2 2 2 2 2 2 2 2 No No No No No No No No
M4.
Please tell me, when you think of TV, which brand comes to your mind first? Videocon Samsung Sony Panasonic Onida LG Sharp Sansui Phillips Other 6 7 8 9 10
M5.
If given chance, which TV brand would you like to buy? Please select one. Videocon Samsung Sony Panasonic Onida LG Sharp Sansui Phillips Other 6 7 8 9 10
M6.
Please tell me which of these TV brands have you experienced? Select all that apply. Videocon Samsung Sony Panasonic Onida LG Sharp Sansui Phillips Other 6 7 8 9 10
M7. Please tick () all the brands based on below attributes which you think best compliments the brand.
Brands
Convenie nt
Fashionabl e
Attractive
Economic al
HiTech
Contemporar y
Innovato r
Videoco
Brands
Convenie nt
Fashionabl e
Attractive
Economic al
HiTech
Contemporar y
Innovato r
n Samsun g Sony Onida LG Phillips M8. You are comfortable with the picture/sound quality provided by your current TVs? Strongly agree Agree Neither Agree nor Disagree Disagree Strongly disagree M9. Are you willing to purchase any TV within six months? Yes No M10. If yes, then what brand you would prefer? Videocon Samsung Sony Panasonic Onida LG Sharp Sansui Phillips Other 6 7 8 9 10
M11. If you could make your TV purchase decision again, how likely would you be to choose LG? Definitely would Probably would Might or might not Probably would not Definitely would not M12. Which of the following attributes compliment LG TVs?
Please select all that apply. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 Has excellent quality Competitive pricing Repair is easily possible State of the art technology Is extremely durable Different Configuration After Sales Services Can be bought online Is a brand I trust Has stylish looks/ complimenting style Comes in attractive colours Is available in different shapes and sizes Is modern and contemporary looking Meets all my configuration requirements Great salient features
M14. LG TV experience makes you believe that LG delivers what it promises to the customers? Strongly agree Agree
Neutral
Disagree Strongly disagree M14. LG TVs are high end appliances and performance is better than most other brands? Strongly agree Agree
Neutral
Disagree Strongly disagree M15. LG TVs are of high quality and are value for money? Strongly agree Agree
Neutral
Disagree Strongly disagree M16. Could you tell me which one of the phrases best describes your overall liking or dislike for the LG TVs? Disliked very much Disliked somewhat Neither liked nor disliked 1 2 3 Liked somewhat Liked very much Cant say 4 5 6
M17. Compared to other TVs currently available do you think LG TV would be?
Not at all new and different Not very new and different Somewhat new and different
1 2 3
Very new and different Extremely new and different Cant say
4 5 6
M18.
How likely would you recommend LG TV to friends or relative? Definitely Would Probably Would Might or might not 1 2 3 Probably Wouldnt Definitely Wouldnt Cant say 4 5 6
M18. How likely are you willing to purchase LG TV if the price would have been 5% higher as compared to other brands? Will definitely not buy Will probably not buy May or Might not buy 1 2 3 Will probably buy Will definitely buy Cant say 4 5 6
M19. How likely are you willing to purchase LG TV if the price would have been 10% higher as compared to other brands? Will definitely not buy Will probably not buy May or Might not buy 1 2 3 Will probably buy Will definitely buy Cant say 4 5 6
DEMOGRAPHICS SECTION D1. What is your current marital status? Please select one. Single, not married Married Living together, not married Divorced Widower/Widow D2. How many children do you have living at home in each of the following age groups?
Children aged 0-4 Children aged 5-9 Children aged 10-12 Children aged 13-17 Children aged 18+ I have no children at home D3. What is the highest level of education you have completed? Please select one. Illiterate Literate but no school/school up to 4 years School 5 - 9 years SSC / HSC Some college but not graduate Graduate / post graduate general Graduate / post graduate professional Not disclosed D4. Which of the following best describes your current employment status? Please select one.
Employed Full-time Employed Part-time Self-employed Homemaker Temporarily Unemployed Retired Disabled Full-time student Never Worked Thank you for taking this survey!
