A SUMMER TRAINING PROJECT REPORT ON
CUSTOMER PREFERENCE TOWARDS TATA CHEMICALS WITH SPECIAL REFERENCE TO TATA SWACH
Submitted in partial fulfillment of the requirement For the award of degree Of
MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Mrs. Aarti Garg Asst. Professor SUBMITTED BY:Vishwajeet Kumar MBA IIIrd Semester Roll No. 11021221
IFTM UNIVERSITY, MORADABAD
ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at reliance securities I am thankful to Mrs. Aarti Garg (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Amit Singh (Marketing Manager, Tata Chemicals) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.
(Vishwajeet Kumar)
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CERTIFICATE OF ORIGINALITY
I ________________________________Roll No.___________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at ________________________________________________and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor
_________________________ and faculty mentor ___________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.
( Date:__________________
( Date:__________________
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CERTIFICATE OF THE COMPANY
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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Tata Chemicals. The project is done under expert supervision and guidance of Mr. Amit Singh (Marketing Manager, Tata Chemicals). The Project is about the study of customer preference towards Tata Chemicals with special reference to Tata Swach (Water Purifier). At Tata Chemicals, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the products and also about sales and distribution channel. The main aim was to increase sales and for this different ways were tried and implemented. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Main objective was to know customer preference towards Tata Chemicals with special reference to Tata Swach Water purifier. TATA chemicals recently unveiled a water purifier named, Swach under Rs. 1000/price tag. Given the rural Indias potential and cut throat competition in the purifier market, the affordable Swach manufactured using nanotechnology is sure to create a buzz. Studies have shown that, 75% of the rural population doesnt have access to pure drinking water leading to high incidence of waterborne diseases and the group is aiming to address this issue through TATA Swach. The survey involved gathering wide information about the company, its products, customer satisfaction and impact of various competitive firms on the company. From the information collected, various aspects were identified where the company needs to focus more to improve the efficiency of marketing team of Pureit & Aquaguard products. Secondary data was collected through visiting various web sites, automobile magazines and other reliable sources. Primary data was collected through a wellframed questionnaire; of which later a detailed analysis/ interpretation was done using various statistical I.T. tools like MS Word and MS Excel. On the basis, the secondary data analysis and the extensive analysis of the primary data, interpretations were drawn for the questions and conclusion is drawn.
TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary
Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11
INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY: SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE
1 4 34 36 38 41 44 58 60 62 64 66 ---
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