GO AIR INTRODUCTION
GoAir is an Indian low-cost airline based in Mumbai. As of January 2014, it is the fifth largest airline in India by market share.[4] It operates domestic passenger services to 21 cities with over 100 daily flights and approximately 750 weekly flights
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Go Airlines (India) Ltd. is the aviation foray of the Wadia Group. The airline operates its services under the brand GoAir. GoAir launched its operations in November 2005. GoAir, a low-fare carrier launched with the objective of commoditizing air travel, offers airline seats at marginal premium to train fares across India. The airline currently operates across 21 destinations over 100 daily flights and approximately 840 weekly flights. GoAir is currently servicing the airports at Ahmedabad, Bagdogra, Bengaluru, Chandigarh, Chennai, Delhi, Goa, Guwahati, Jaipur, Jammu, Kochi, Kolkata, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi and Srinagar. GoAir is positioned as 'the Smart People's Airline'. It's captivating theme, 'Fly Smart' is aimed at offering passengers a consistent, quality-assured and time-efficient service through 'pocket-friendly' fares. ([Link] EXECUTIVE SUMMARY The Wadia Group has been in the fore-front of corporate India for over 250 years. Today, the Group is broadly diversified in several growth industries covering aviation, textiles, chemicals, petrochemicals, plantations, foods, electronics, light engineering, health, laminates, real estate and consultancy. The Group Company has consistently emerged as market leaders in every field they have entered. Over the years, the Wadia Group has developed an enviable record of successfully managing diverse technologies. The Wadia Group has earned a reputation as a household brand through its businesses like Britannia and Bombay Dyeing. ([Link]