PREFACE
I am pleased to present the project report on "COMPANY PROFILE ON PARLE-G before my respected readers. It is a humble attempt from my part to judge consumer behavior for the effectiveness of existing and self designed ad-copy of Spices. This study deals with a number of topics, which will help the reader understand and learn how consumers make consumption decisions regarding Spices. anguage of the report is simple and lucid. !ttempts have been made to arrange the subject matter in a systematic and well-knit style. "fforts have also been made to deal with all topics precisely and gently. I express thanks to all those prolific teachers and experts of management whose theories and ideas have been incorporated in this project report. #espite of this it is very difficult to be perfect to the core and mistakes do creep in for which I extend my apology and carve the hospitality of the readers to point them out. Their criticism and suggestions for the improvement in future are welcomed.
ANJALI AHIRWAR
Acknowledgement
$reparing a project of this nature is an arduous task and I was fortunate enough to get support from large number of person .I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regard to respected Dr. J.P.N.Pandey ,(PRINCIPLE). Anand Tiwari ,Dr. Navin Gidion (HOD) #epartment of business management %ovt. %irls $.% college of excellence sagar for following me to undertake project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of Mr. C andra! e" er # arna$a% She rendered me all possible help and guidance while reviewing the manuscript in finali&ing this report. I also extend my deep regards to my teacher, family members, friend and all those whose encouragement has infused courage in me to work successfully.
ANJALI AHIRWAR B.B.A(IIND sem.)
Certificate
The project report titled & COMPAN' PRO(ILE ON PARLE)G has been prepared by ANJALI AHIRWAR, B.B.A IIND sem under the guidance and supervision of MR. CHANDRA SHEKHER
SHARNAGAT, for the partial fulfillment of the degree of '.'.!.
Signature of the Supervisior(
Signature of the )ead of the #epartment(
Signature of the "xaminar(
Declaration by the Candidate
I declare that the project report titled * COMPAN' PRO(ILE ON PARLE)G is my own work conducted under the supervision of CHANDRASHEKHAR SARNAGAT, #epartment of MR. buissness
+anagement,%ovt. %irls $.% college of excellence sagar. To the best of my knowledge the report does not contain any work, ,hich has been submitted for the award of any degree, anywhere. ANJALI AHIRWAR *.*.A(II !e+.)
INDEX Ce !"#"$%!e De$&% %!"'( P e#%$e A$)('*&e+,eme(!
1 2 3 4 5 6 7 8
INTRODUCTION ABOUT COMPANY OBJECTIVE OF THE STUDY PRODUCT PROFILE PRODUCT LINE RESEARCH METHODOLOGY GRAPHS/ PICTURE/ PHOTO RESLEARCH DEGINE DATA COLLECTION CONCLUSION
1! 11
SUGGESTION BIBLIOGRAPHY
INTRODUCTION ABOUT COMPANY
INTROD-CTION
INTRODUCTION
Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
2.
HISTORY
a) In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldnt be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been
sweetening people's lives all over India and abroad.
b) Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.
3. VISION
The main vision of Parle-G to Concentrate on consumer
tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. For fulfilling its vision they do every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.
4. MISSION
Hindustan Ki Taakat. For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished, strengthened and delighted millions. Various people have various reasons to consume it, some consume it for the value it offers while others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World.
5. BUSINESS STRATEGY
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.
6. AWARDS
Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.
7. BRANDS
palettes, there's something for everyone. And the tantalizing array of sweetmeats is just the cherry on top. Know a little more about all the delicious Parle products. From yummy biscuits to lip-smacking sweetmeats, the Parle product range is a genuine treat for every snack lover. The biscuits alone have such variety, catering to diverse
(a)...In biscuits
Parle-G Krackjack KrackjackCrispy creams Monaco Hide and seek Hide and seek milano Digestive Marie Parle Marie Milk Shakti
(b) In confectionaries
Malody Chocolataty
mangobite Kachcha Mangobite Kismi Toffee Kismi Gold Orange Candy Xhale
(c)... In Snacks
Musst Bites Monaco Bites Cheesling Sixer.
8.SOCIAL RESPONSIBILITY
Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over .
9..Mommys DilemmaJune 07, 05
Parle rejigs Hide & Seek variants againBUSINESS LINE Tasting growth in biscuitsExchange 4 Media - October 21, 04 Best Brand: KrackjackET Brand Equity - October 27, 04 A delicious game - Hide and Seek biscuitsSamsat - October 27, 04 Smart CookieUSP Age - November, 2004 Parle has a very open work culture. Our work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. Group lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding are part of our work culture. We organize discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle.
OBJECTI.ES OF ST-DY
Study on $roduct of $arle-% Study on -ompany %oals Study on $roduct +ix Study on Short !nalysis Study on $roduct ine Study on $ort .olio
PRODUCT PROFILE
COMPANY PROFILE
PRODUCT PROFILE IN PANTNAGAR PLANT: PARLE G BISCUITS ORANGE CREAM BISCUITS WHOLE COMPANY BRANDS: PARLE G CREAM BISCUITS: KRACKJACK MONACO ORANGE MARIE CHOICE BOURBON HIDE SEEK CHOCOLATE FUN CENTER ELAICHI CHEESLINGS PINEAPPLE SIXER MANGO MOTHER UNIT: PARLE PRODUCTS PVT. LTD. NORTH LEVEL CROSSING VILLE PARLE (EAST) MUMBAI CORPORATE OFFICE: NIRLON HOUSE A.B.ROAD MUMBAI. MOTHER UNITS: -
Mumb !" N #!$" B %&'()*" $+ b('!" B + ,u)& )+ (H )- % )" B+u. (Gu. ) /)" N**m) % () . # /+ %)" #!/ )& %." 0 %/% & ).
THE C-STOMER CONFIDENCE
The $arle name conjures op fond memories across the length and breath of the country. !fter all, since /010, the people of India have been growing up on $arle biscuits and sweets. Today, the $arle brands have found there way into the hearts and homes of people all over India and abroad. $arle biscuits and confectioneries continue to spread happiness and joy among people of all ages. The consumer is the focus of all activities at $arle. +aximi&ing value to consumer and forging enduring customer relationships are the core endeavors at $arle. 2ur efforts are driven towards maximi&ing customer satisfaction and this is in synergy with our 3uality pledge. 4$arle $roducts imited will strive to provide consistently nutritious and 3uality food products to meet consumers5 satisfaction by using 3uality materials and by adopting appropriate processes. To facilitate the above we will strive to continuously train our employees and provide them an open and participative environment.4
GOAL# (OR ,--.)-/
To meet the challenges of this year, we need to increase our single pointed 4focus4 towards customer, 3uality, productivity and development of people, without any compromises. So our objective will be(C-STOMER FOC-S/- ,e must beat the customer5 expectation by ensuring &ero defect product from all locations. - ,e must increase direct customer interface by ensuring maximum children and other visitor at all locations.
P.0.S FOC-S/-$arle 3uality system6$7S6productivity 3uality safety. $roductivity reducing downtime, breakdowns. - ,astage, re-works, thereby saving natural resources like fuel and power. improvement by
- 7uality improvement by strict adherence to 3uality assurance norms without any compromises. -Safety improvement by adhering in true spirit to )!--$, 8-S, IS+S philosophies.
MISSION STATEMENT
9 %row then higher then market growth rate, while maintaining leadership in the industry. 9 "xport / : of annual turnover. 9 )ave access to customi&ed information globally. 9 !im to &ero defect products, there are exceeding customer;s expectations. 9 #evelop process flexibility and innovation to get significant portion of turnover from new products. 9 "xpand distribution network in neighboring countries, presence in other countries.
9 Impart training, motivation and respect to all employees and associates.
THE 0-ALITY COMMITMENT
$arle $roducts has one factory at +umbai that manufactures biscuits and confectioneries while another factory at 'ahadurgarh, in )aryana manufactures biscuits. !part from this, $arle has manufacturing facilities at <eemrana, in =ajas than and at 'angaore in >arnataka. The factories at 'ahadurgarh and <eemrana are the largest such manufacturing facilities in India. $arle $roducts also has /? manufacturing units for biscuits and 8 manufacturing units for confectioneries, on contract. !ll these factories are located at strategic locations, so as to ensure a constant output and easy distribution. "ach factory has state-of-the-art machinery with automatic printing and packaging facilities. !l $arle products are manufactured under the most hygienic conditions. %reat care is exercised in the selection and 3uality control of raw materials@ packaging materials and rigid 3uality standards are ensured at every stage of manufacturing process. "very batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern e3uipment.
EMRGING TRENDS OF THE BRAND
Since its inception in the ABs $arle biscuits have prided itself in offering 3uality products that are affordable to the common man. The marketing mix has evolved with the times.......... THE PRODUCT $arle biscuits have a range of variants in it product portfolio. The popular brand $arle- %, krackjack, +onaco, and its variants CDeera, onion and +ethiE are available in packets of various convenient si&es. <ew products like hide F seek are a foray into the premium segment. THE PRICING STRATEGY The biscuits major have not bothered to raise the price of its flagship brand 4$arle- %4 for the past G to H years and has always tried to provide its offering at nearly AA: discount as compare to other competitive brands.
THE PROMOTION POLICY
The consumer is the focus of all activities at $arle. +aximi&ing value to consumer and forging enduring customer relationships are the core endeavors at $arle. $arle-% *+y #ream -ome True 4- was one its biggest promotional ventures C1.8 croreE which gave contestants a
chance to fulfill their dreams. #iscounts, gift offer schemes are other popular promotional offerings.
THE PLACE
The well-entrenched distribution system Cthe company covers /1-/8 lakh outlets across the countryE, with A0 depots at strategy points all over the country. .rom the depots, the biscuits are sold to wholesalers and further to retailers. THE PACKAGING
B!#1u!/# + 2* u%,*) &(%* #3!4/ /) %#4()m /!(%. F)(m /+* * )'!*) 3 5*,60 0*) 0 1$!%&" P )'*7# BOPP (44*)!%& !# %(/ (%'- #/-'!#+ %, *%/!1!%& b!/ '#( !%1)* #*# /+* #*'46'!4* (4 /+* b!#1u!/#.
.illed with the goodness of milk and wheat, $arle % is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of $arle % to experience what has nourished %enerations of Indians since last sixty-five years, making it truly Hind0!%an 1i Taa"a%.
>rackjack - The original sweet and salty biscuit is one of the most loved biscuits in the country.
It;s not just a biscuit, it;s the taste of relationships captured in a biscuit. ! little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. )ave it anytime you like with anything you like.
Krackjack
Cris !
Cr"a#s
is
$"%ici&'s
c&#(i)a*i&) &+ cris i)"ss &+ Krackjack a)$ s,""*)"ss &+ cr"a# (isc'i*- T." c%assic s,""* a)$ sa%*! *as*" /"*s %ac"$ ,i*. a s,""* 0 s&'r %i#" +%a1&r i) *." cr"a# sa)$,ic."$ ("*,"") Krackjack (isc'i*sA #&'*. ,a*"ri)/ $"%ici&'s c&#(i)a*i&)
Share the company of great taste anytime, anywhere with +onaco. ! light crispy biscuit sprinkled with salt, +onaco adds a namkeen twist to life;s ordinary moments .
O %(,e/
Tickle
your
senses with $arle 2range >ream I The tangy orange cream makes for a between real two biscuits treat. scrumptious
)ere;s a choco biscuit that flirts with your taste buds. Seek out the chocolate chips that aren5t really hidden. !nd relish a delectable experience as they melt in your mouth. !lso know to work as an effective icebreaker it;s easy to see why it;s tasty itna, ki dil aaj
The ingredients that go into making this pri&ed cookie are a well-guarded secret. ,hat is, is the effect it has on those who eat it. ! cookie with a reputation for romance. Indulge in the sinful taste of +ilano and everything that follows it.
#igestive +arie will change your daily dipping and sipping routine@ making it more enjoyable and much healthier. ,ith five times more fibre than the regular +arie, you can actually see the differences in #igestive +arie. ,ith lower fat and calories than other digestive biscuits, #igestive +arie helps you stay !ctive- ite all day.
Jahi +arie, Sahi +arie
Jour favorite +arie biscuit, $arle +arie is now even more exciting. It;s lighter. It;s crispier. !nd it;s tastier. +aking it even more appealing than before. So the next time you;re hanging out with your buddies, just tear open a pack of $arle +arie. !nd immerse yourself in an engaging conversation and an even more engaging taste.
.rom boy-next-door to Super 'oy, no that;s not the plot for the next )ollywood blockbuster it;s the effect of +ilk Shakti. The Shakti of milk fortified with the goodness of honey, a &abardast combo that even ace batsman #honi swears by. So get that cape out and head straight to for a pack of +ilk Shakti toda
M&'*. ,a*"ri)/ c&&ki"s *.a* !&'2%% ,a)* *& )i((%" as 3s,""* )&*.i)/s2- N&* *& #")*i&)4 a%,a!s .a1" *."# ,i*.i) !&'r r"ac.- T." $"%ici&'s *as*" &+ ('**"r4 s'/ar a)$ #i%k i) a) a%%-!&'-ca)-.a1" *as*! &++"ri)/
. ! crispy cracker that adds a namkeen &ing to the usual biscuit. %oes well with a cup of tea, an evening snack or an occasional namkeen thought. Kust bite in and let the rich golden texture melt in your mouth.
PRODUCT LINE
RESEARCH METHODOLOGY Rese% $1 Me!1'+'&',2 =esearch methodology is a way to systematically solve the research problem. It can be understood as a science of studying how research is done scientifically. It takes many dimensions and research methods to constitute a part of the research methodology. Thus when we talk of research methodology, we not only talk of the research methods but also consider the logic behind the methods used in context of the research study in such a way that results are capable of being evaluated either by the researcher himself or by others. Lnder this head, the methods and techni3ues used in preparing this report are discussed. Rese% $1 P '$ess/
In2or+a%ion Need (e3%
#e4ondary Re!ear4
De2ine Re!ear4 O56e4%ive
Pri+ary Re!ear4
Pre7are Re!ear4 De!i$n
Ta503a%ion and Ana3y!i!
De!i$n Re!ear4 Me% odo3o$y
Re7or% Wri%in$ and Pre!en%a%ion
Des",( Rese% $1 Me!1'+'&',2 The research methodology selected was influenced by the target population i.e. the Telecom Lsers. The major parts of the research methodology were( Me!1'+ '# D%!% C'&&e$!"'( 'oth, secondary as well as primary methods were used. S%m3&"(, P&%( Sampling Techni3ue I <on $robability $urposive and -onvenience Sampling Sample Lniverse I !ll the $arle-% sowners in Sagar Sample .rame I S!%!= Sample Lnit I !ll respondents Sample Si&e I 8B 04es!"'((%" e Des",( The 3uestionnaire was designed in order to meet all the primary and secondary objectives of the study. S! 4$!4 e+ '3e( %(+ $&'se e(+e+ 54es!"'((%" e *%s 4se+. P&%( %(+ D' Se$'(+% 2 Rese% $1 Se$'(+% 2 D%!% It included the data like Indian -ement Industry, <eed for -onsumer behaviour and 'uyer 8 Step process. Se$'(+% 2 D%!% S'4 $es( Internet, -ompany profile, brochures.
P&%( %(+ D' P "m% 2 Rese% $1 P "m% 2 D%!% $rimary data was collected via 7uestionnaire. P "m% 2 D%!% S'4 $es/ $rimary data is collected directly by meeting the consumers who uses telecom. T%64&%!"'( %(+ A(%&2s"s The analysis of data involved a number of closely related operations such as establishment of categories, the applications of these categories into raw data through tabulation, charts etc and then drawing inferences. !ll analysis was univariate in nature and was of Simple tabulation type. In this report mostly judgmental analysis was applied. The data collected were grouped into research characteristics and further subjected to segmentation and then the scores were obtained by using tally bars. The scores and percentage are presented in tables, graphs and charts. 'y percentile inferences were drawn. "very table for each test is represented through charts and graphs.
GRAPHS 7 PICT-RE7 PHOTO B %(+s
!n in-depth understanding of the Indian consumer psyche has helped $arle evolve a marketing philosophy that reflects the needs of the Indian masses. ,ith products designed keeping both health and taste in mind, $arle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy $arle products to the fullest.
B"s$4"! ,''+"es/ $arle-% >rackjack +onaco +onaco .union >reams )ide and Seek )ide and Seek +ilano 'ourbon $arle +arie +ilk Shakti $arle 1B-1B -ookies <imkin
C'(#e$!"'(% 2/ %ol%appa -lassic +int ite +int >ismi 2range -andy +ango 'ite +elody $oppins "clairs- 8B p +elody Softe- /=s. >ismi 'ar -hox >acha +ango +a&elo Imli 'ite >ismi %old M4($1 '( s(%$)s/ +usst 'ites
P% &e 6"s$4"!s/ $arle biscuits are linked with factors of power and wisdom providing
nutrition and strength. $arle biscuits are indeed much more than a tea- time snack, they are
considered by many to be an important part of their daily food. $arle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable 3uality. $arle biscuits cater to all tastes from kids to senior citi&ens. They have found their way into the Indian hearts and homes.
P% &e G
.or over G8 years, $arle % has been a part of the lives of every Indian. .rom the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, $arle % has nourished strengthened and delighted millions. .illed with the goodness of milk and wheat, $arle % is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of $arle % to experience what has nourished %enerations of Indians since last sixty five years, making it truly Hindustan Ki Taakat. P%$) S"8es %9%"&%6&e/ /G.8%, AH.8%, GB.8%, H1.8%, 00%, 1B0%, A/A.8%, ?/H%, H18%
K %$):%$)
The original sweet and salty biscuit is one of the most loved biscuits in the country. It;s not just a biscuit, it;s the taste of relationships captured in a biscuit. ! little sweet and a little salty crafted in such a delicate and delicious balance, you can
never get enough of it. )ave it anytime you like with anything you like. P%$) S"8es %9%"&%6&e/ M8%, /MB%, 1?B%
M'(%$'
Share the company of great taste anytime, anywhere with +onaco. ! light crispy biscuit sprinkled with salt, +onaco adds a namkeen twist to life;s ordinary moments. P%$) S"8es %9%"&%6&e/ M8 %, /1B %, 1?B %
H"+e %(+ See)
The ingredients that go into making this pri&ed cookie are a well-guarded secret. ,hat is is the effect it has on those who eat it. ! cookie with a reputation for romance. Indulge in the sinful taste of +ilano and everything that follows it. P%$) S"8es %9%"&%6&e/ 18 %, G1 %, /BB %, and 1BB %
H"+e %(+ See) M"&%('
The ingredients that go into making this pri&ed cookie are a well-guarded secret. ,hat is is the effect it has on those who eat it. ! cookie with a reputation for romance. Indulge in the sinful taste of +ilano and everything that follows it. P%$) S"8es %9%"&%6&e/ G8 %, /A8 %
K e%ms
O %(,e/ Tickle your senses with $arle 2range >ream I The tangy orange cream
between two scrumptious biscuits makes for a real treat. !ge no barN P%$) S"8es %9%"&%6&e/ HB %, 0B %, /GB %, and /HB %
P% &e C'(#e$!"'(% "es/ =ight from candies to toffees, the sweet 5n5 treat category of the
$arle product range is a genuine treat for every snack lover. This category can satisfy one5s taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. $arle 'iscuits and confectioneries, continue to spread happiness F joy among people of all ages.
Me&'+2
-aramel meets chocolate to yield an outcome nothing less than delectable. $arle +elody comes with an irresistible layer of caramel on the outside and a delightful chocolate filling within. $op it in your mouth and relish the uni3ue experience. It won;t be too long before you find yourself asking the age old 3uestion O+elody itni chocolaty kyon haiP5
M%(,' B"!e
<eed a 3uick escape from everything ordinaryP Kust pop a +ango 'ite and dive into a tropical mango paradise. Sit back, roll it around and enjoy one wave after another of juicy mango treats that go on and on and on.
O %(,e C%(+2
.eel like eating an orange but don;t want to be bothered with peeling oneP )ow about just unwrapping one thenP $arle 2range -andy. This little candy is a mouthful when it comes to the tangy, juicy taste of real oranges. ! bite-si&ed orange in a wrapper.
K%$1$1% M%(,' B"!e
The glider got copied and became a jet plane. ,estern hits got copied and became !nu +alik songs. The typewriter got copied and became a keyboard. Similarly, we have managed to copy the tangy flavour of raw mangoes in a candy which is a little sour, a little sweet and certainly a little mischievous. ,e call it >accha +ango 'ite. It truly is a Okacche aam ka copy;.
K"sm" T'##ee
It;s everything that the >ismi Toffee 'ar is, only smaller. ,rapped in the distinct flavour of elaichi CcardamomE this toffee is sure to send your sweet tooth on a joyride.
G'&,%33%
+ention %olgappa to lovers of roadside snacks and watch them get excited. Kust the very memory of the sweet tangy taste of %olgappa is enough to make the taste buds tingle, the mouth water and the senses to party. <ow imagine if you can have the %olgappa whenever and wherever you want it, even as you are reading this, for example. It is possible with $arle %olgappa. It captures the same magic of the popular street side %olgappa in a %oli or a hard boiled candy, if you prefer. So pop in a %olgappa and treat your senses to a fun filled trip, whenever and wherever.
P% &e S(%$)s/ Salty, crunchy, chatpata and crispy caters to the bunch of $arle snacks. $arle
snacks are a complete delight to the taste buds and can create the desire for more and more. These snacks will not only satisfy your tummy but will also sustain a feel in your mouth to associate you with the bond of $arle.
M4ss! B"!es
-heesy fluffy baked snacks that are so irresistible that you don;t want to share them. !vailable in mouthwatering %arden Spices, sweet and sour Tangy Tomato, tantali&ing -hatpata -hat and heavenly garden spices, you are going to have a hard time deciding which one you want for yourself.
SWOT ANALYSIS 8. #TRENGTH#9) DISTRIB-TION NETWORK/ The -ompany has a strong distribution network consisting of a number of efficient salesmen, MBB,BBB retail outlets and HBBB distributors. The distribution fleet includes different modes of distribution, from /B-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles. STRONG BRANDS/ The $arle-% has been named the world5s top
brand for a fourth consecutive year in a survey by consultancy Interbrand. It was estimated that the $arle-% brand was worth QMB.?8billion. $eople all over the world enjoy $arle-% products more than /.A billion times per day. COST OF OPERATIONS/ The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations, which minimi&es wastage of both time and resources, leads to lowering of costs. ,9 WEA1NE##E#9
LOW EXPORT LE.ELS/
The brands produced by the company
are brands produced world wide thereby making the export levels very low. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including $arle-% .Therefore, people abroad, are apprehensive about $arle-% products from India. SMALL SCALE SECTOR RESER.ATIONS LIMIT ABILITY TO IN.EST AND ACHIE.E ECONOMIES OF SCALE/ The -ompany;s operations are carried out on a small scale and due to %overnment restrictions and Ored-tapism;, the -ompany finds it very difficult to invest in technological advancements and achieve economies of scale. :9 OPPORT;NITIE#9 LARGE DOMESTIC MARKETS/ $arle-% India claims a GB./ per cent share of the soft drinks market@ this includes a ?1 per cent share of the cola market. 2ther products account for /H./ per cent market share, chiefly led by imca. EXPORT POTENTIAL/ The -ompany can come up with new products, which are not manufactured abroad, like +aa&a etc and export them to foreign nations. It can come up with strategies to eliminate apprehension from the minds of the people towards the -oke products produced in India. HIGHER INCOME AMONG PEOPLE/ #evelopment of India as a whole has lead to an increase in the per capita income thereby causing an increase in disposable income. The beverage industry can take advantage of such a situation and enhance their sales.
<9 THREAT#9 IMPORTS/ !s India is developing at a fast pace, the per capita
income has increased over the years .If consumers shift onto imported beverages rather than have beverages manufactured within the country, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the -ompany. TAX AND REG-LATORY SECTOR/ The tax system in India is
accompanied by a variety of regulations at each stage on the conse3uence from production to consumption. Therefore, this can limit the growth of the -ompany and pose problems. SLOWDOWN IN R-RAL DEMAND/ ow per capita disposable
income, large number of daily wage earners, poor roads@ power problems@ and inaccessibility to conventional advertising media. !ll these problems might lead to a slowdown in the demand for the company;s products. CHANGING OF CONS-MERS PREFERENCE/ The -ompany
should keep a eye on the changing preferences of the consumers. P-SH ; P-LL STRATEGY P;#H #TRATEG'9) )--'$ is using $ush strategy in which they use its sales force and trade promotion money to induce intermediaries to carry, promote and sell the product to end users i.e. consumers. .or example-as )--'$ is giving free pet bottles and other trade schemes to distributors, agency owners and retailers. P;LL #TRATEG'9)
)--'$
is also using $ull strategy in which they are using advertising and
promotion to persuade consumers to ask intermediaries for the company brand product by this way )--'$ inducing customer to order it from shopkeeper. .or example-)--'$ is using flanges, display racks, tier racks, standees, mobile hangers and visicooler brand strips.
RECOMMENDATIONS In the analysis the respondents have shown that they consider $!= "-% motor company after '=!T!<I! and $!= "-% and this is a major concern for the company. $!= "-% motor company has to make some arrangements to increase the awareness level among the prospects through media. The company should also emphasi&e on other bikes excluding $!= "-% and $!= "-% because some of the bikes in $!= "-% like !pache =T= are more popular than these bikes in the surveyed area. In <ew #elhi the respondents who have visited the dealership are not satisfied with the service facilities which can be improved by regular visit of the service managers as well as providing regular training to the staff as well as the owner. The dealership in <ew #elhi also lacks in space, which is a major concern because the first impression on the mind of the customer is about the window display, which can be improved with the help of the professionals. The buying behavior of the customers in <ew #elhi is not focused on the celebrity endorsement but they want a product which should contain all the factors and at an affordable price. The customers in <ew #elhi want more number of dealers in their area so as to have more options in visiting the dealership. "very
dealership should have the same services and excellent window display so as to attract more customers. !s in the demographic phase of the respondents the younger generation wants to have a bike with lot of power and style which $!= "-% should come within future .!s $!= "-% has launched its new in the market.
LIMITATIONS This report incorporates sincere efforts to submit the best possible dossier on the topic assigned because no study can be perfect. There are bound to be limitations that I faced and within which I had to work. The data used in most part of the report is secondary data, it has inherent discrepancy. !s $!= "-% is still not a household brand name, some of the respondents were not completely aware of its products and track record.
CONCL-SION The facts and figures shown in the analysis is correct and the survey has been done in a good faith and responsibility !s '=!T!<I! , $!= "-% have taken the / st, 1nd and Ard position. Thus $!= "-% motor co. has to make some more efforts to increase the awareness among the people in the context of bikes. The respondents have been asked about the most effective slogan in different brands of bikes in which again $!= "-% have taken the lead. $!= "-% motor co. has emphasi&ed only and not on other bikes, thus people only know about and not other. $rint media and different types of media should be used to make people know about the slogan. The respondents in the factors, which they consider while purchasing a bike, have done the ranking. is the first factor following with $2,"= and also with an adaptable $=I-". The company has to make efforts for making a product that should have all these three factors with considerable price. The most influencing factor in purchasing decision of the bike is .!+I J and after that .=I"<#S which is not at all linked with the company investment. The company generally invests in #ealer promotion and +edia, which is not appropriate as analy&ed in this 3uestion. !wareness level through +edia and dealer should be increased. ,hen asked about the experience at the $!= "-% dealership most of the respondents had a good and average experience with a small number having bad experience. The small number of bad experience can be avoided by giving warm welcome and good behavior by the staff. The respondents who have not visited the $!= "-% dealership are either not interested in $!= "-% bikes or they are not satisfied with $!= "-% products. In this matter the dealer should increase the road shows as well as arrange regular customers meeting which will create interests in other prospects. +ost of the respondents had knowledge about the $!= "-%, which is a good sign for the $!= "-%.
BIBLIOGRAPHY WE* #ITE %oogle.com,www.parleg.com TE=T *OO1# +arketing =esearch, Test and cases, =ichard #. Irwin, inois -.= >othari, =esearch +ethodology MAGA>INE# 'iscut 'usiness 2utlook
