RED.

Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight',
stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.
Being the longest wavelength, red is a powerful colour. Although not technically the most
visible, it has the property of appearing to be nearer than it is and therefore it grabs our
attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it
stimulates us and raises the pulse rate, giving the impression that time is passing faster than it
is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is
strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and
lively, very friendly. At the same time, it can be perceived as demanding and aggressive.

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness,
reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the
physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft
blues will calm the mind and aid concentration. Consequently it is serene and mentally
calming. It is the colour of clear communication. Blue objects do not appear to be as close to
us as red ones. Time and again in research, blue is the world's favourite colour. However, it can
be perceived as cold, unemotional and unfriendly.

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness,
creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
The yellow wavelength is relatively long and essentially stimulating. In this case the stimulus is
emotional, therefore yellow is the strongest colour, psychologically. The right yellow will lift
our spirits and our self-esteem; it is the colour of confidence and optimism. Too much of it, or
the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to
plummet, giving rise to fear and anxiety. Our "yellow streak" can surface.

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance,
environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Green strikes the eye in such a way as to require no adjustment whatever and is, therefore,
restful. Being in the centre of the spectrum, it is the colour of balance - a more important
concept than many people realise. When the world about us contains plenty of green, this
indicates the presence of water, and little danger of famine, so we are reassured by green, on

a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived
as being too bland.
VIOLET. Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
The shortest wavelength is violet, often described as purple. It takes awareness to a higher
level of thought, even into the realms of spiritual values. It is highly introvertive and
encourages deep contemplation, or meditation. It has associations with royalty and usually
communicates the finest possible quality. Being the last visible wavelength before the ultra-
violet ray, it has associations with time and space and the cosmos. Excessive use of purple can
bring about too much introspection and the wrong tone of it communicates something cheap
and nasty, faster than any other colour.

ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.
Since it is a combination of red and yellow, orange is stimulating and reaction to it is a
combination of the physical and the emotional. It focuses our minds on issues of physical
comfort - food, warmth, shelter etc. - and sensuality. It is a 'fun' colour. Negatively, it might
focus on the exact opposite - deprivation. This is particularly likely when warm orange is used
with black. Equally, too much orange suggests frivolity and a lack of serious intellectual values.

PINK.
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the
species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Being a tint of red, pink also affects us physically, but it soothes, rather than stimulates.
(Interestingly, red is the only colour that has an entirely separate name for its tints. Tints of
blue, green, yellow, etc. are simply called light blue, light greenetc.) Pink is a powerful colour,
psychologically. It represents the feminine principle, and survival of the species; it is nurturing
and physically soothing. Too much pink is physically draining and can be somewhat
emasculating.

GREY.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Pure grey is the only colour that has no direct psychological properties. It is, however, quite
suppressive. A virtual absence of colour is depressing and when the world turns grey we are
instinctively conditioned to draw in and prepare for hibernation. Unless the precise tone is
right, grey has a dampening effect on other colours used with it. Heavy use of grey usually
indicates a lack of confidence and fear of exposure.

BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
Black is all colours, totally absorbed. The psychological implications of that are considerable. It
creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds
the personality. Black is essentially an absence of light, since no wavelengths are reflected and
it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates
absolute clarity, with no fine nuances. It communicates sophistication and uncompromising
excellence and it works particularly well with white. Black creates a perception of weight and
seriousness.
It is a myth that black clothes are slimming:
Which of these boxes do you think is bigger/heavier?



The truth behind the myth is that black is the most recessive colour a matter of not drawing
attention to yourself, rather than actually making you look slimmer.

WHITE.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of
the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is
often a strain to look at. It communicates, "Touch me not!" White is purity and, like black,
uncompromising; it is clean, hygienic, and sterile. The concept of sterility can also be negative.
Visually, white gives a heightened perception of space. The negative effect of white on warm
colours is to make them look and feel garish.

BROWN.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.
Brown usually consists of red and yellow, with a large percentage of black. Consequently, it

has much of the same seriousness as black, but is warmer and softer. It has elements of the
red and yellow properties. Brown has associations with the earth and the natural world. It is a
solid, reliable colour and most people find it quietly supportive - more positively than the ever-
popular black, which is suppressive, rather than supportive.

Doodles Interpretation
Triangles, squares , geometrical shapes: Geometrical shapes may indicate that the person
has got a rational and logical way of thinking. This person may also be a good planner.
Drawing a triangle sometimes signifies the internal desire of going up or advancing in your
career or social life.
Arrows, ladders Arrows and ladders may indicate that the person is ambitious, obsessed
about some goals and looking forward to some achievements.
Doodling Good Looking Faces: Good looking faces may indicate that the person is social,
people loving and optimistic.
Doodling Funny faces: Funny faces may indicate that the person has a good sense of humor
Doodling Ugly Faces ugly faces may indicate that the person is not a social person, lacking
self confidence, skeptic, bad tempered or even aggressive.
Doodling Stars: Stars may indicate optimism and hopefulness.
Doodling Houses: May indicate that the person is missing his home, wanting a family, or
wanting to settle down.
Doodling Flowers and plants May indicate that the person is sensitive, warm and kind
Doodling hearts : Means that the person is suffering from Socio-anti-complex-bio-disorder ,
well, just kidding :) simply he is in love or in need of a relation :)
Doodling 3D shapes: Shows the presence of the ability to see the full picture and all aspects
of an issue or at least the desire to do so
Doodling underlined names: underlining a name with one or two lines may indicate that this
person is important (whose name is underlined)
Doodling Food: May indicate real hunger or emotional hunger
Doodling Animals love for animals or sensitivity
Doodling cars, plans, trains: Shows a desire for traveling ,freedom or the need for a holiday
Doodling Weapons guns, pistols and swords may indicate competitiveness and the presence
of a warrior's spirit