Contents

S. No.
1.
1.1
1.2
1.3
1.4

Topic
General Characteristics of the District
Location & Geographical Area
Topography
Availability of Minerals.
Forest

Page No.
3-4
5
5-6
6-9
9

1.5

Administrative set up

10

2.
2.1
3.

District at a glance
11-13
Existing Status of Industrial Area in the District Virudhunagar 13
Industrial Scenario Of Virudhunagar
14-21

3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.8.1
3.8.2
3.9
3.9.2
3.10
4.
4.1
4.1.1
4.1.2
4.2
5.
6
7.

Industry at a Glance
Year Wise Trend Of Units Registered
Details Of Existing Micro & Small Enterprises & Artisan
Units In The District
Large Scale Industries / Public Sector undertakings
Major Exportable Item
Growth Trend
Vendorisation / Ancillarisation of the Industry
Medium Scale Enterprises
List of the units in ------ & near by Area
Major Exportable Item
Service Enterprises
Potentials areas for service industry
Potential for new MSMEs
Existing Clusters of Micro & Small Enterprise
Detail Of Major Clusters
Manufacturing Sector
Service Sector
Details of Identified cluster
General issues raised by industry association during the
course of meeting
Steps to set up MSMEs
Additional information if any

21
22-24
25-30
30-32
33
33
33
33
33
33
33
34
34-38
38
38
38
38
38-41
42-43
44
45-48

Brief Industrial Profile of Virudhunagar District

1. General Characteristics of the District
Historical Background:
GENERAL PROFILE:
Virudhunagar district was carved on
15th March 1985 by trifurcation of the
composite Ramanathapuram district with
head quarters at Virudhunagar. The district
lies between 55.00 Degree and 77.00 Degree
of the eastern longitude and between 9.00
Degree and55.00 Degree of the northern
latitude. It has an area of 4243 Sq Km and is
bounded on the west by Kerala State, on the
north by Madurai and Sivaganga district, on
the east by New Ramanathapuram district
and on the south by Tirunelveli and Tuticorin
districts.

GENERAL PROFILE:

Virudhunagar - History
Virudunagar is a small town located at a distance of 45 Kms South-West
of Madurai. This place was once referred to as 'Virudupatti'. In the beginning of 20th
century A.D., Virudupatti was one among the six important places of Ramanathapuram
District. Due to the rapid growth in the field of Trade and Education, it was renamed as
'Virudunagar' on 29th October 1923. The term 'virudu' means 'Award' in Tamil.
The people of this community migrated to improve their business status and settled
in Virudunagar during 19th century A.D. Virudhunagar exports all kinds of oil to Dubai and
Srilanka and also exports Cotton, chilli, spices, cardamom to USA and Singapore.
Virudhunagar is a famous business centre without markets. The Business people of
Virudhunagar play an important role in price fixation of consumer products. Hence there is
a popular saying, "virudunagar produces nothing but controls everything".

1.1 Location & Geographical Area.

. In 1985, the erstwhile Ramanathapuram District was trifurcated to create the
districts of Ramanathapuram, Pasumpon Muthuramalinga Thevar Tirumagan (later
renamed Sivaganga) and Kamarajar District (later renamed Virudhunagar District).
The District headquarters is Virudhunagar town. It covers an area of 4232 sq. km.
and is divided into 8 taluks, namely Aruppukkottai, Kariapatti, Rajapalayam, Sattur,
Sivakasi, Srivilliputur, Tiruchuli and Virudhunagar. On 3rd March 1996, Sivakasi taluk was
created separating the firkas of Sivakasi, Edirkottai and Salwarpatti from Sattur taluk and
Mangalam firka from Virudhunagar taluk.
In 31st August 1998, Kariapatti taluk was formed by separating Kariapatti,
Mudukkankulam and Kalkurichi firkas from Aruppukattai taluk. Mallanginar firka, the 4th
firka of the taluk was carved out of Kalkurichi firka. TheDistrict is divided into two Revenue
Divisions comprising four taluks each. The
Aruppukkottai Revenue Division comprises
Kariapatti,
Tiruchuli,
Aruppukkottai
and
Virudhunagar taluks, and Sivakasi Revenue
Division of Sattur, Sivakasi, Srivilliputur and
Rajapalayam taluks.
According to the 2011 census Virudhunagar
district has a population of 1,943,309,[2] roughly
West
equal to the nation of Lesotho[3] or the US state of
Virginia.[4] This gives it a ranking of 242nd in India
(out
of a total of 640).[2] The district has a population density of 454 inhabitants per square
kilometre (1,180 /sq mi) .[2] Its population growth rate over the decade 2001-2011 was
10.96 %.[2] Virudhunagar has a sex ratio of 1009 females for every 1000 males,[2] and a
literacy rate of 80.75 %.[2] It is 44.39% urbanised.[5] Majority of the population are
involved in Industries and agriculture. The total area of Virudhunagar District is 3445.73
(km

1.2 Topography
The climate is generally hot and dry with a low degree of humidity. The District
receives scantly rainfall. The average annual rainfall is only 987.7 mm. The frequent
drought caused by the failure of the monsoon adversely affects the dry crops
depending upon rain fed tanks for irrigation. Soil is predominately black soil

Temperature : Maximum 38.2 Degree

Virudhunagar district is comprised of Archaean Charnockite, Unclassified

genesis and Pleistocene Laterite.
ARCHAEAN CHARNOCKITE rock types are avilabale in Rajapalayam,
Srivilliputhur, Sivakasi and Sattur Taluks.
UNCLASSIFIED GNESIS formations are available in Sattur, Sivakasi and
Aruppukottai Taluks.
LATERITE are available in Tiruchuli, Kariapatti, Sattur and Srivilliputur Taluks.
WESTERN GHAT are represented in Rajapalayam and Srivilliputhur Taluks and
other parts of the district is plain.
The district is drained by Arjuna river, Vaippar river, Kowsika river and Gundar.
Major minerals of the district are Limestone and Limekankar
Minor minerals are Multi-coloured Granite, Charnockite, Unclassified gneissic
rocks, Pleistocene Laterite, Sand and Brick earth.

1.3 Availability of Minerals.

Virudhunagar has rich mineral deposits of lime kankar and granite also. The lime
and limestone deposits are concentrated in Pandalkudi, Chettipatti and

Velayudhapuram villages of Arupukottai taluk and Cholapuram and Perumalpatti of

Rajapalayam taluk and Gopalapuram, Kangaseval and Vertrilaiyurani of Sattur taluk.
Likewise, kankar deposits are found abundant in Kilavaraneri and P. Pudupatti in
Kariapatti blocks of Arupukottai taluk.
Granite deposits are also found in
Thiruthangal in Sattur taluk and Pillaiyarkulam in Srivilliputhur taluk.

Major
Mineral

Taluk

Villages

Vadakarai, Cholapuram.
Lakshmipuram, Edirkottai,
Pernaickanpatti,Alangulam,
Duraisamypuram, Vetrilaioorani.
Sattur
Subramaniapuram, Kanjampatti,
Papakudi.
Virudhunagar K.Puthur, Virudhunagar.
Arupukkottai
Kurundamadam,Palavanatham.
Limekankar
Maravarperungudi.
Tiruchuli
Kambikudi,
Pannaimoondradaippu.
Kariappatti
Ayan Reddiappati
Limestone

Minor
Minerals
Multicoloured
Granite.
Charnockite
&
unclassified
Gneissic
rocks

Rajapalayam
Sivakasi

Taluk

Usage
Two major cement plants
located in this district
utilising the Limestone
deposits.

Villages

1. Tamil Nadu
Cements, a
government of
Tamil Nadu
undertaking is
located in
Alangulam of
Sivakasi Taluk.
2. Private sector
cement plant,
Madras cements at
Tulukkapatti of
Virudhunagar

Usage

Sivakasi

Thiruthangal, Keelathiruthangal,
Panayadipatti, Sevalur, Anaiyur.

Exporting to other
countries.

Rajapalayam

Vadakarai, Muthusamypuram, Sethur,

M.Duraisamypuram,
Ayankollankondan.

Used in construction of
road making and
building construction
purposes.

Srivilliputhur

Kunnoor, kottaiyur, Movaraivendran,

Villuppanur, S.
Kodikulam,Venkateswarapuram,
Idayankulam, Singammalpuram.
Panayadipatti, Duraisamypuram,
Appanaickenpatti, Nathikudi,
Vijarangapuram, Kangaraseval.
Naranapuram,Sevalur,Ethirkottai.
Sippiparai, Kosugundu,
Banduvarpatti, Gankarakottai,
Chinnakamanpatti, O.Mettupatti,
Nallamanaickenpatti.
Pullalakottai, Mannarkottai,
Semgundrapuram, Kottaiyur,
Kottanatham, Thammanaickenpatti,

Sivakasi

Sattur

Virudhunagar

Aruppukottai

Kariapatti

Laterite &
Gravel

Endapuli.
Chettikurichy, Koothiparai,
Soolakarai, Aladipatti, Sundakottai,
Puliooran, Sawaspuram, Malaipatti.
Kurandi, Jogilpatti, Thonukal,
T.Kadambankulam, Alaginallur,
Vakkanankundu.

Kariapttai,
Tiruchuli

Besides limestone, there is a small occurrence of gypsum deposit in Thenkarai, Korukkampatti

villages of Rajapalayam & Sattur taluks.

1.4 FOREST
The forests are found on
the total geographical area of
varieties of flora and fauna are
spread over 480 sq. kms. was
taluk.

the eastern slopes of the Western Ghats. Only 6.3% of

the district is under forests. Many rare and endemic
found along the mountain slopes. A wildlife sanctuary,
established in 1989 at Shenbagathopu in Srivilliputtur

The forests of Alagarkoil valley in Srivilliputur taluk and Saduragiri are known for rare
medicinal plants. The medicinal value of 275 plants has been recorded and reported. The
forests
host
a
rich
variety
of
orchids
and
ferns.

1.5 Administrative set up.

District Profile
Total Geographical Area
- Sq.Kms 4243

Revenue Division 2

Blocks - 11

Taluks - 7

Municipalities - 6

The district has got 2 revenue divisions, 6 municipalities, 11 blocks and 7 taluks
respectively. The district is endowed with a semi arid tropical climate with an average
rainfall of 985.7 mm. The predominant soil type is black loomy. This type of soil is found
common in Sattur, Srivilliputtur, and Aruppukottai blocks.

irudhunagar District

Municipalities

Municipalities
7
Taluks
8
Revenue Divisions
2
Blocks
11
Town Panchayats
9
Revenue Villages
600
Panchayat Villages 450

Town Panchayats
Seithur
Kariapatti
Mallankinaru
Watrap
Mamsapuram
S.Kodikulam
Chettiarpatti
Sundarapandiam
V.Pudupatti

Aruppukkottai
Rajapalayam
Sattur
Sivakasi
Srivilliputhur
Tiruthangal
Virudhunagar

Revenue
Divisions
Aruppukkottai
Sivakasi

Taluks

Revenue Villages

Aruppukkottai
Kariapatti
Rajapalayam
Sattur
Sivakasi
Srivilliputhur
Tiruchuli
Virudhunagar

Blocks
Aruppukkottai
Narikudi
Sattur
Srivilliputhur
Vembakottai
Watrap
Kariapatti
Rajapalayam
Sivakasi
Tiruchuli
Virudhunagar

83
107
39
65
45
50
150
61

Panchayat Villages
32
44
46
29
48
27
36
36
54
40
58

10

2.

District at a glance

S.No
Particular
1
(A) Geographical Data
i) Latitude

ii) Longitude

(B)

2.
(A)

3.
A.

4.
5.
A.

B.

Year
Geographical features

Unit

Statistics

11o and 120 north

77o 28 and 780 50 east

iii) Geographical Area

Administrative Units
i) Sub divisions
ii. Blocks
iii) Taluk

2011
2011
2011
2011
2011

sq km
No.
No.
No.

2
11
7

No of Panchayata
Village
x) Assembly Area

2011
2011

No.
No.
No.

450
600
2

Population
Sex-wise
i) Male
ii) Female
Agriculture Hectare
Land utilization
i) Total Area
ii) Forest cover
iii) Non Agriculture Land
v) cultivable Barren land
Forest
(i) Forest
Livestock & Poultry
Cattle
i) Cows
ii) Buffaloes
Other livestock
i) Goats
sheep
ii) Pigs
iii) Poultry

4283

1943309
2011
2011

No.
No.

967437
975872

2010-11
2010-11
2010-11
2010-11

No.
No.
No.
No.

424323
26466
70510
9684

2010-11

Ha.

26466

2007

Nos.

281071

2007

Nos

20859.

2007

Nos.

2007
2007

Nos
Nos.

444878
362282
10601.
1491477

11

iv) Railways
i) Length of rail line
V) Roads
(a) National Highway
(b) State Highway

2010-11

167.87

2010-11
2010-11

Kms
K.m
Kms
Kms

2010-11

Kms

4618.757

Kms

623.061

2,943.
147.600
307.443
332.644

Major District Roads

(d) Other district & Rural

Roads
Municipal Roads

(VI) Communication
(a) Telephone connection
(b) Post offices
(c) Telephone center
(d )Density of Telephone

2010-11
2010-11
2010-11
2010-11

(e) Density of Telephone

2010-11

(VII) Public Health

(a) Allopathic Hospital
(b) Beds in Allopathic
hospitals
(c) Ayurvedic Hospital
(d) Beds in Ayurvedic
hospitals
(e) Unani hospitals
(f) Community health
centers
(g) Primary health centers
(h) Dispensaries
(i) Sub Health Centers
(j) Private hospitals

(VIII) Banking commercial

(a) Commercial Bank
(b) rural Bank Products
(c) Co-Operative bank
products
(d) PLDB Branches
(IX) Education
(a) Primary school
(b) Middle schools
(c) Secondary & senior
secondary schools
(d) Colleges

2010-11

55016

Nos.
Nos.
Nos.
Nos./1000
person
No. per
KM.

283
64

No.
No.

10

No.
No.
No.
No.

No.
55
245
812

No.
No.

Nos.
Nos.
Nos.

131
250
216

Nos.

182

Nos.
Nos.
Nos.

932
276

196

Nos.

12

12

(e)
Engineering /Technical
College ,

Nos.

12

Existence of Industrial estate attracts investment opportunities. The Tamil Nadu

Small Industries Development Corporation (SIDCO) is the agency for establishing and
maintaining industrial estates for tiny and small-scale industries in this district/state.
.

INDUSTRIAL ESTATES
Two Industrial Estates are functioning at Virudhunagar and Rajapalayam. A Cooperative Industrial Estate is also functioning at Sivakasi. Details of the number of plots
and sheds are given below. SIDCO has also constructed Tiny Industrial Sheds at Watrap,
Kariapatti and Thiruchuli

13

3.

Industrial scenario of Virudhunagar District

The important features of small-scale industries in this district are highlighted below
LOCATIONWISE CONCENTRATION OF MSMES

14

Oil extraction

Printing

Coir products

gold ornaments

Milk food

Cattle feed

Readymade
garment
Fireworks

Rice

Safety match

Floriculture

Fire works

Surgical cotton

weaving

Textile

Nib

Brick

Lime based

Herbal

lock

Paper products

15


Major concentration of industrial clusters found clustered in and around

Virudhunagar, sattur, Rajapalayam, Srivilliputtur, rajapalayam and arruppukottai
.
.
Virudhungar district is known for concentration of multiple
enterprises in different part of the district. Each block is unique in nature.
Concentration industries like Match, Fireworks, Printing, Oil Extraction,
readymade garments, Brick Making, Surgical cotton, textile products, cement,
lime based products, rice mill, paper products, food industries, tin containers,
gold jewellary making in different parts of the district the district offer multiple
intervention for further development. It attacks the attention of the policy
makers and reaches to anchor the industrial development in a balanced matter
across the district.
Cotton is a major commercial crop of the District and the cotton
industry therefore occupies an important place in the economy
. Rajapalayam is the chief centre for spinning mills and ginning
factories. Surgical cotton and bandage cloth are manufactured here. Textile
mills in the produce a variety of cotton yarnand valued added textile
products.
The District has huge deposits of limestone and gypsum,. It paves the
way to establish lime based and cement industry
Tamil Nadu Cements a Public Sector undertaking at Alangulam and
Madras Cements a Private Sector undertaking at Thulukkapatti are two
large cement producing units situated in this district.
Sivakasi and Sattur are known for the match industry. There are over
4500 match unit concentrated in this district giving employment to more than
lakh plus people

.
There are nearly 450 fire works factories giving direct employment, to
about 40,000 workers and about 1 lakhs indirect such as paper tube making,
Wire cutting, Box making sale distribution in the country side.
The market for fire works is likely to grow at the rate of 10% per annum.
The annual out put is over 50,000 tones, and turn over (at factory cost) around
Rs.350 crores according to industrial sources.

16

Year

1923

1942

1980

1986

1990

1994

1997

2001

2001

No. of Units

189

260

316

324

350

450

525

Explosives for blasting are also manufactured here. Over 70% of the total
production of matches and fireworks in India is manufacture in Virudhunagar District. A
large percentage of crackers are exported.
Sivakasi, renowned the world over for its printing, Litho Presses, offset printing
machines of which is the second largest number in the world, next to Guthenburg, a city
in Germany. Around 450 printing presses including offset & flexo types are located in and
around Sivakasi.

The printing industry was originally established to supply labels for the match and
firework industries. Soon the industry developed and diversified into other areas of
printing like books, posters, greeting cards and diaries. Sivakasi now offers state of the
art, world class printing facilities.

.
Sattur town was once very famous for fountain pen Nib manufacturing industries.
More than 2000 families were involved in this industry. But during the recent times, usage
of fountain pen has come down to larger extent and hence the industry is in declining
trend. This industry, which was once the bread winning industry of the town have almost,
vanished now.

Sundaram Fasteners and Brakes India Ltd. , private sector enterprises of the
TVS group are located at Aviyur and Kanjanaiyakampatti in Kariapatti taluk. The
former manufactures high density bolts and nuts while the latter manufactures
automobile brakes.
There are 19335 registered small scale industrial units as on 31 December 1999
engaged in the manufacture of a very wide range of products.
Cottage and village industries are dispersed throughout the rural areas. Some
common cottage industries are: making of boxes and other articles from Palmyra
leaves, metal artifacts fashioned from copper and brass,and aluminium vessel
manufacture for domestic use. Gold jewelly making enteprieses are concentrated in
Virudhungar, Rajapalayam, Srivilliputtur and Aruppukottai
The Traditional lock making enterprises are situated in Rajapalayam town.

17

Important Industries in the District

Idhayam Gingely oil, Virudhunagar
VVS Gingely oil, VirudhunagarAnandham Gingely oil , Virudhunagar
LRC (London Rubber Company), Virudhunagar
Virudhunagar Textile Mills, Soolakarai, Virudhunagar
Abi's coffee, Virudhunagar
Hanuman Coffee, Virudhunagar
Maami's Masala, Virudhunagar
Standard fire works, Sivakasi
Lovely cards, Sivakasi
Match factories at Sivakasi, Sattur ,Virudhunagar.
Fire works ,Off-set Printing Presses at Sivakasi.
Nib Industry at Sattur
Ginning, Spinning & Weaving Mills, Rajapalayam.
Madras Cements, (Ramco Group) Thulukkapatti.
Tamilnadu Cements, Alangulam.
Tamilnadu Asbestos, Alangulam.
Bolts and Nuts (T.V. Sundaram Fastners) Aaviyur

Presence of Modern MSMEs in Virudhunagar District

.
Electronic industry

Electrical
Engineering/ Metal
industry

Food
Chem

Aluminum/street
Utensil and Circles

Voltage Stabilizer

Emergency Lamps
,Security Alarm
System

Computer assembling
Transformer
Temperature Indicators
Electrical tube light fitting Chocks, plug,
Panel Board
Mini cargo carrier
Tin scraping
Mfg. Machine for Match
Box
LOCKS
Sewing mc
Chilly oleoresin
Picks
Head components
Fire Safety equipment

Surgical equipment
Hinges
pulverizer,
Masal power
Herbal extraction
Plaster of paris
Lime based products

Inverter

Tin containers
bolts and
screws.
elevators.
Beverages

organic
chemicals

Aluminum utensils

18

Pump Stoves
Food products

Bakery and bakery

products

Milk based products

Chettinad Food
Products,Snacks Spices,
Pickles et

Plastic

DRUGS AND
FORMULATIONS
Leather

Plastic film and bags

Hanger and PVC Bag

Printing and Lamination

work
allopathic
Herbal drugs.
Leather products,

Pharma
Herbal products
drungs
Paper products
Rubber

Handloom
Flower

Textiles

Spinning mills

Readymde garments

Handloom Towels

Grey Cloth

Shirt, Frog, Chudithar

Handloom Turky
Towels

Spinning Mills

Ginning Mills

Hosiery
Products
Weaving Mills

Yarn making, Organic

yarn
Timber

Business

19

Virudhunagar, Rajapalayam, Sattur, Watrap, Aruppukkottai and Kamudi

are important centres for wholesale and retail trade. Cotton, groundnut,
chillies and spices are the main agricultural goods of trade. Matches,
crackers, cement and textiles are marketed both within and outside the
State.
Two warehouses at Virudhunagar and Rajapalayam offer facilities for
storage of food grains, spices, pulses, chillies, jaggery and cotton

Horticulture development:
Potential Area: western Ghats:
Important principal horticulture crops are Mango, Banana and
Guava, vegitables, herbals , aromatic plant in this district
The
horticulture potential has not been exploited effectively in this district.
Srivilliputtur and Rajapalayam areas have got enormous scope to promote
horticulture .

20

3.1 Industry at a Glance

An analysis of the growth of small scale sector reveals that the significant change
in structure and pattern of the industrial development have taken place within the small
scale sector in the district.
Promising changes in structure and pattern of industries have made a noticeable
impact on the production front.
Sr
No
1.

Head

Unit

Particulars

REGISTERED INDUSTRIAL
UNIT

NO.

16839

2.

TOTAL INDUSTRIAL UNIT

NO.

42000

3.

REGISTERED MEDIUM &

LARGE UNIT
ESTIMATED AVG. NO. OF
DAILY WORKER EMPLOYED IN
SMALL SCALE INDUSTRIES
EMPLOYMENT IN LARGE AND
MEDIUM INDUSTRIES
NO. OF INDUSTRIAL AREA
TURNOVER OF SMALL SCALE
IND.
TURNOVER OF MEDIUM &
LARGE SCALE INDUSTRIES

NO.

13

NO.

2000

NO.

400

NO.
IN LACS

6
-

IN LACS

4.

5.
6.
7.
8.

21

3.2 YEAR WISE TREND OF UNITS REGISTERED:

Year

Total Number of SSI Units

2007
2008
2009
2010

14134
15149

16191
16839

PRODUCT WISE ENTERPRISES IN VIRUDHUNAGAR DISTRICT UPTO 28.02.2009

Sl.No
1

Classification
Food Products
Beverages, Tobacco and
Tobacco Products
Cotton Textiles
Wool, Silk, Synthetic fibres
Jute, Hemp Mest Textiles
Hoisery Garments
Wood Products
Paper and Paper Products
Leather Products
Rubber Products
Chemical and Chemical
products

Details of Classification
Flour Mills, Dhall Mills, Oil Mills

Units
785

Soft drinks, Tobacco products

31

Cotton Textiles
Wool, Silk, Synthetic fibres
Jute, Hemp Mest Textiles
Textile produts
Wood Products
Paper and Paper Products
Leather based products
Rubber and Plastic products

1057
137
16
2500
1601
2497
76
638

Chemical based products

4171

12

Metallic Mineral Products

Metallic Mineral Products

319

13
14
15
16
17

Basic Metal Products

Metal Products
Machinery and Parts
Electrical Products
Transports and Equipments

Basic Metal Products

Metal Products
Machinery and Parts except electrical
Electrical Machinery and Apparatus
Transports and Equipments

123
450
227
149
269

18

Miscellaneous Manufacturing Miscellaneous Manufacturing Industries

1145

TOTAL

16191

2
3
4
5
6
7
8
9
10
11

22

Block wise Micro/Small/Medium enterprises in the district

with numbers, Investment & employment

23

24

3.3 Details Of Existing Micro & Small Enterprises And

Artisan Units in the District

Group-wise distribution of registered SSI Units

25

Strength
a) Widened highway from Chennai to Kaniyakumari.
b) Widened road from Madurai to Tuticorin
c) Completion of Sethu Project.
d) Extended Port in Tuticorin
e) Nearest Airport at Madurai 45 Km.
f) Availability of skilled labours.
g) Formation of SIPCOT & SEZ
h) Dispersal of different types of Micro, small and mediaum clusters in
different location of the district
h) 5 TNEB substations are yet to commence
1) Pulvaikarai
2) Sulakkarai
3) Nenmeni
4) Sukaravarpatti
5) Nallamanaickenpatti.

Weakness
a) Non availability of Technical person
b) Lack in Technical adoption
c) Competition from abroad like china etc.,

Opportunity
a) Availability of natural resources
b) Diverged business operation
c) Availability of Manpower
d) Developed IT field
e) Better export chance
f)Availability of waste land
g) Near to Tuticorin Port
h) Strong Presence of Enterprising People

Threat
a) Tough competition b) Non availability of credit c) Non presence of Big
industrial estate
26

Snap Shot - Industrial Vistas

Existing Industries Scenario

Emerging Industrial Scenario

Rice Milling
Oil Processing
Safety match
Splint & Veneer Mfg. Industry
Ginning Mills
Low value based products
Surgical cottons & Bandage
Paper and paper products
Printing
Handloom industry
Cement
Cattle Feed
Wood Screws
Tin mfg. Industry
Beedi industry
Art Silk

Knitted garments Industry

High grade woven for drugs and
cosmetic Industries

Absorbent Surgical cloth high
grade

Plaster of paris

Ethane based chemical products

Chilly Oleoresin

White Cement

Asbestos

Spindle taps

Varnish

Textile auxiliary Industry

Conveyer Belts

Paper cones

Kraft Water/ Proof Paper

Red Phosphorous

Pigments

Printing Inks

Blue Match Paper

Bitumen Paper

Corrugated Sheets & Boxes

Aluminum Litho Plates

Dyes & Dye intermediaries

PVC Films & Bags

Ancillary industries for Sundarm
Fastners

Hotel

Dairy development

27

Handloom production:

Electricity from Bio Mass

Project Site Sripathi Paper and Boards Private Limited has installed biomass based boiler of 38 TPH
capacity, which will generate high pressure steam at 68 kg/ cm (atm) and 4900 C. This high pressure steam
will be utilized to generate electricity through an alternator of capacity 4.95 MW with 6 MW turbine and
the extracted steam from the turbine to fulfil the process steam requirement. Thus, it will result in reduction
of GHG emissions caused by displacing the equivalent amount of electricity that would have otherwise
generated by existing grid mix and future grid connected fossil fuel power plants (baseline scenario).

28

Profile of MSME Sector in Virudhunagar District

Type of enterprises
Safety match
Pritning
Readymade garments
Oil extraction
Surgical cottion
Nip making
Beedi
jewellary
Fire works
Gold ornaments

Place of location

Present Status
Active cluster
Active cluster
Active cluster
Active cluster
Active cluster
Almost extinct
In extinct stage
Active cluster
Active cluster
Progressive
Progressive

Lime Based Industries

Virudhunagar

Name of the
Cluster

Location

Safety
Matches

Printing
Lime Based
Industries
Surgical
Cotton Guaze
and Bandage
Cloth

Remark
s

2,00,000

15
0

Dynami
c
Cluster

Micro/Small

Sivakasi,
Sathur&
Virudhunagar

Safety Matches

SSI 300
Tiny /
Cottage
4,000

Sivakasi

Stationery: Dairy,Text
Books,Calendars,Catal
ogues,Catch
covers.Packaging
Books and Periodicals
Packaging,Flexible and
cartoon
Packaging.Labels:Wed
Glue and self adhesive
Labels

390

210

1,215

1,25,000

32
5

Rajapalayam

Lime Powder

60

Nil

30

800

Nil

Dynami
c
Cluster
Moderat
e
Cluster.

Chathrappatti

Surgical Cotton Guaze

and Bandage Cloth

20

Dynami
c
Cluster

Production
(Rs. Crore)

Employmen
t (Numbers)

Major Items
manufactured

100

Medium &
Large

Ex
po
rt
(R
s.
Cr
or
e)

1,500

110

12,000

29

Rice Mill

Thalavaipuram

Readymade
Garments

Thalaivaipuram,
VIRUDHUNAGAR

Peticoat, Braziers etc.

502

380

6500

Moderat
e
Cluster.

Fireworks

Sivakasi & radius

of 30 kms

Fireworks,Crackers
Matches,Public
Displaying Items etc.,

600

700

Direct
1,50,000
Indirect
2,00,000

15

Dynami
c
Cluster

Gold
Ornaments

Aruppukottai

Sari, towel , lugi

600

30

300

Nil

Srivilliputtur
Cottan textile
products
Handloom

3.4

Aruppukottai

Large Scale Industries

The district is not witnessing the strong presence of Medium scale enterprises.
There are 8 Large scale enterprises in this district . They are mostly engaged in
manufacturing Auto component, totton and textile products, cement, surgical cotton ,.
The concentration of Large scale enterprises,
item manufacturing, employment
generation details are given in the following table.

Major Industrial Groups in Virudhunagar District

1. TVS Groups
2. RAMCO Groups
3. Jeyavilas Groups
4. Naatchiyar Groups

30

5. Arumuga Group of Industries

6. Subburaj Cotton Mills Group
7. Standard Group of Industries
8. Arasan Group of Industries
9. Cement factory,

There are two milk chilling plants one at Virudhunagar and another at
Srivilliputhur. The District offers considerable scope for development of sheep rearing.
This District has a sizeable sheep population but they are often of low genetic potential.
Sheep population is rich in Aruppukottai, Sattur and Srivilliputhur Taluks, Hot climate,
mortality rate of birds high cost of food etc., are some of the significant factors arrest the
development of poultry in this Dist.

31

DETAILS OF MAJOR INDUSTRIES IN VIRUDHUNAGAR DISTRICT.

32

3.5 Major Exportable Item

Paper, Surgical cotton, chilies, fireworks, safety match, textile products

3.6 Growth Trend

Promotion of MNCs and LMC depends on creation of new industrial big industrial
estate and SEZ in these regions. The growth this very fast in respective of Plastic,
match, printing industrial sectors

3.7 Vendorisation / Ancillarisation of the Industry

Good scope exists for textile, cement based industries
.

3.8. Medium Scale Enterprises

Large and medium scale enterprises are mostly concentrated only in Virudhungar,
sriviliputur and rajapalayam regions
3.8.2 Major Exportable Item
Paper, Surgical cotton, chilies, fireworks, safety match, textile products
,

3.9 Service Enterprises

Virudhunagar district is witnessing a strong presence of service enterprises and
foot loose industries. Major contribution has emerged from service enterprises. .
The following service enterprises ar having visible presence in Virudhunagar regions
Hotel, Hospitality enterprises, Hospital, restaurant, Industrial consultancy,
educational instructions ,web site developing, two-4 wheelers servicing and repairing,
tutorial, BPO, private telephone, Marriage Bureaus, electric and electronic goods
servicing and repairing, Travel Agency, Gas Agency, Construction consultancy, Marriage
items hiring, industrial Testing Labs. Advertising Agencies. Marketing Consultancy.
Typing Centres. Desk Top Publishing. nternet Browsing/Setting up of Cyber Caf Auto
Repairs, Services, Garages, Laundry & Dry , X-Ray clinic. Cleaning. Animal dispensary,.,
Weigh Bridge. Blue Printing and enlargement of drawing/designs facilities., Operation of
Cable TV Network. Beauty Parlours and Crches.

33

3.9.2 Potentials

areas for service industry

BOP, Hotel, Hospitality enterprises, Hospital, IT enabled, Documentary Films on

themes like Family Planning, Social Forestry, Energy Conservation, and Commercial
Advertising, industrial Laundry , Tailoring., Pathological lab, integrated diagnostic
centre, Sub-contracting Exchanges (SCXs) established by Industry Associations,
Beauty Parlors and Crches. fitness centre for men and women, Glass engraving,
Ladies and gens Hostel , House Keeping and Office and equipment maintenance ,
Hygienic Broiler (Beef), chicken, Mutton shop, Interior decoration, Industrial design and
layout making. Logistic centre, Material Handling, Metal coating, Office Automation,
Parcel servicing and private carrier, upholstery , Power System maintenance,
Manpower agency, Weighing bridge repairing and maintenance, digital printing,
Embroidering and chamki work , repacking of agriculture produce,. fitness centre for
men and women. Glass engraving, Multi purpose diagnostic centre

3.10 Potential for new MSMEs

Adhesive taps
Agriculture equipment servicing and
repairing
Aquaculture feed
Bar Code Printing
Battery recharging and reconditioning
Bio fertilizer
Boutique
Coir fibre, Coconut pith and coir
briquettes
Coir mat and mattress
Digital printing and Composing
Documentation and mini recording
centre
Fabrication,
Fast Food Stall
Fibre brushes
Fire briquettes
Computer centre
Heavy engineering
Hospital apron and cloths

equipment maintenance
Hospital waste recycling untis
Cookies and nudels making
Corrugated Sheets & Boxes
Medicated tissue paper and sanitary
napkins
Medicinal plant extraction
Microscope-student and medical
use.
Mini tool rooms for die making
Improved agriculture implements
Industrial valves
Jasmine Oil extraction
Khraft paper
, Latex Foam Sponge and Rubber
Cushion Seats
Activated carbon
Absorbent Surgical cloth high grade
Knitted garments Industry
Belts & Conveyer

34

Hospital equipments and accessories

Non oven fabrics
Nut and bolts high density
Poultry equipments.
Readymade garment male, femalekids wear, school uniform
Rural BPO
Safety match industry
Small Springs
solar lamps and other solar products,
Soloar power plant
LED based products
Vermi composing
Waste paper recycling mini project
Water purifier plant
White & colour chem.
Welding electrodes
Red Phosphorous
Safety Matches - mechanized
Spare parts for textile mills
Spindle taps
Textile auxiliary Industry

Bitumen Paper
Blue Match Paper
Chilly Oleoresin
Corrugated Sheets & Boxes
Dairy development
Dyes & Dye intermediaries
Ethane based chemical products
Ethane based chemical products
High grade woven for drugs and
cosmetic Industries
Plastic reprocessed granules

Presence of Modern MSMEs in Virudhunagar District

.
Electronic industry

Voltage Stabilizer
Indicator cum Controller,
Water level Controller
and
Compressor

Electrical Control
Panels
Electronic Instruments

Inverter

35

Software

Electrical

Software and animation

Scientific electronic
Instruments
Emergency Lamps
,Security Alarm System
Transformer
Temperature Indicators
Electrical tube light fitting

Computer assembling
Inverter, stabilizer

Mfg.and Export of
Machine for Mfg of
Match Box
fg. Of Rivets, Carriage
Bolts
Flooring Machineries

Huller Shafts, Basket

Chairs, Paddy Boiling
Tanks
M.S.Bolts and
M.S.Drawn Wires
Vacuum Brake
Cylinders Reservoirs
and Castings Etc.
Iron Pipes and Water
Tank
Connery and bullies
universal testing
machine

Electrical Light
Fittings
Mfg of Tension
controllers, Load cells
Chocks, plug,
Panel Board

Engineering industry

Auto components
Heavy Fabrciation
electric arc furnace
components such as
linear acuuator,
electrode holder,
swinging pivot, roof
lifting mechanism
Fire Safety equipment

Surgical
equipment
Solar panel

Components
for wind mills
Laboratory
Equipment

STEEL DOORS, Fire

proof doors
Ss utensils

Aluminum/street
Utensil and Circles
Pump Stoves

Aluminum utensils

Food products

Bakery and bakery

products

Wheat Flour

Chettinad Food
Products,Snacks Spices,
Pickles et
Wafer Cream Biscuits

Spice pastes, Instant

Mixes, Festival
Feasts, etc
Spices and
condiments

Plastic

Textile mc
components

Rice Bran Oil

ruit juice
based drink
Biscuit &
Cookies
Division

Masala Powder
Plastic Blow and
Injection Moulded
Articles
36

Plastic Cup,Container,
Vali, Tray,Box
Hanger and PVC Bag
Manufacture
opper Sulphate
Aluminium Sulphate

DRUGS AND
FORMULATIONS
Leather

Pharma

Paper products

Rubber

Printing and Lamination

work
allopathic
Herbal drugs.
Leather products,
special shoes for
aurthobatic use
Nutraceuticals Product,
Health Supplements
Herbal products
drungs
Cartoon and Corrugated
Box Making
Pharmaceutical
Formulations
RUBBER PARTS
M.C.SHEETS and OIL
SEALS
ndustrial Work Gloves

Conveyor Belt
Mattresses and Pillows

Rubber Products
RUBBER PLAY BALLS

Handloom

FRP Products
Doors, Windows,
Insulated Tanks et
Polythene Tubing,
Bags And Plastic
Article
Liquid Detergent,
Aromatic Essence
and Textile Auxiliaries
Aromatic Oils of
Palmarosa, Tulasi,
Sofia`````````````````

Tyre Retreading Things

and Tyre Flopes
Handloom Towels

Fan Belts, V Belts

RUBBER
PLAY BALLS

Latex Foam Sponge

and Rubber Cushion
Seats
Rubber Play Balls
Oil Seals, Gaskets
molded Rubber
Products
Precision Turned
Components Dies for
Platics, Rubber etc

Sports Garments
37

Manufacturin
Flower
ure Silk Cotton Mattress
and Pillows
Shirt, Frog, Chudithar
Textiles

Spinning Mills
Yarn making, Organic
yarn

Grey Cloth
Handloom Turky
Towels
Ginning Mills

Hosiery
Products
Weaving Mills

4. Existing Clusters of Micro & Small Enterprise

This district has the contrition of both Rural, artisan and MSE clusters. Thres are
more than 23 MSE clusters concentrated in this district. Most of them are situated in and
around Madurai
4.1 DETAIL OF MAJOR CLUSTERS:

Under cluster model, firms are co-located in a special geographical area and
produce and sell a range of related or complementary products and thus face common
challenges and opportunities. Few groups from the specific domain intend to join with like
minded firms to launch joint development projects with mutual co-operation for very coexistence.
They are all complementing each other and would like to specialize their activities
and operations with the support of cluster partners in order to overcome common
problems, achieve collective efficiency and penetrate markets beyond their individual
reach. Virudhunagar District witnesses the presence of more than 23 Rural Industrial
Cultures, Artisan clusters to Modern industrial clusters. Most of the RI and Artisan
clusters are in extinct stage whereas, the modern emerged MSE clusters are vibrant.
They are all induced cluster appeared in and around Virudhunagar in the past 2 to 3
decades. The status of the MSE clusters are exhibited below

4.1

Details for Identified cluster

4.2.1 Name of the cluster

Presence of MSE Clusters in Virudhunagar District

38

S.No

Name of
the cluster

Place of
concentr
ation

Productio
n

Product
manufactur
ing
No of
units
Micro/

(Rs.
Crore)
Medium
& Large

Empl
oyme Exp Contrib
nt
ort ution
(Rs
.
(Num Cro
bers) re) at

1.

2.

3.

4.

5.

Rubber
Products
Stoves

Rice Mills

Dal Milling

Flour Mills

Virudhun
agar
Virudhun
agar

Virudhun
agar

Virudhun
agar

Virudhun
agar

V
Belts,Rubb
er
Componen
ts
Air Stoves,
wick
Stoves

120

650

3000

50

0.15

75

0.
50

2,00
0

10

10%

200

100
0

10,0
00

Nil

15%

150

Nil

300

10,0
00

Nil

20%

150

250

5,00
0

Nil

25%

Rice

Pulses

Rice Flour,
Wheat
Flour

39

Pulses
Flour

6.

7.

8.

9.

Pappad

Readyma
de
Garments

Plastic

Clay toys
(Artisan
Cluster)

Virudhun
agar

Virudhun
agar

Virudhun
agar

Villapura
m

10. Bolts &

Virudhun
Nuts
agar
11. Tie & Dye Villapura
m,
Mahal,
Avaniyap
uram &
12. Food
Virudhun
grain
agar

Pappad

200

Nil

50

1,00
0

30%

100

Nil

750

2,50
0

50

7%

480

Nil

150

2,50
0

15

3%

100

Nil

500

Nil

10%

40

Nil

20

500

Nil

10%

20%

20%

Garments

Injection
Moulding
Films
multi layer
Packing

Clay Toys

Bolts &
Nuts
Textile
Printing &
Textile
Finishing
Food
Grains

200

Nil

10

700

Ne
glig
ible

200

Nil

1,0
00

2,00
0

15

40

13. Agarbathi
14. Lorry
Body
Building
15. Gate and
Grills
16. Engineeri
ng
17. Stainless
Steel

18. Agricultur
e
implement
s
19. Electronic
industry
20. Printing
21. Gold
Jewellary
22. Imitation
Jewellary
23. Handloom

Thirumoh
ur

Agarbathie
s

600
40

Virudhun
agar
Virudhun
agar,
Othakkad
ai ,
Virudhun
agar
Melur

125
870

75

20
Virudhun
agarVirudhun
agar
Virudhun
agar
Virudhun
agar
Nilaiyur
area

225
325
750
125
1000

Present status of the cluster:3 safety match clusters situated in Vridhunagar, Sattur and srivilliputtr have been
supported under MSE-CDp scheme of GoI and sGoTN. They are all successfully
functioning. RM bank was created within the cluster. The SPV of 3 clusters have
imported RM from upcoutnires and necessary tie-up arrangements have y been
established with CPCL for procurements of Grade II wax. Common Brand created by
them. Efforts are taken to plant white matti plant in order to meet the soft wood
requirements of the safety match industry.
Commissioning of CFC of Printing cluster, Sivakasi is underway.

41

5. General issues raised by industry association during the course of

meeting
Inconsistent supply and control of raw material Mould designed with latest
technology, obsolete technology, shortage of skilled manpower. Etc.

Suggestion of Industrial associations

1. Creation of Common display centre within SIDCO industrial Estate, Industrial
Association and DIC
2. Fund support for undertaking adhoc studies
3. Skill upgradation participatory model Industry- Institution MSME DI - E & T
programmes may be allowed to conduct by Industrial association and MSE by
themselves
4. Project specific allocation for introducing hybrid business development for Tribal,
Rural and artisan clusters.
5. Schme for community enterprises in respect of privileged groups and Tribal
community.
6. Fund support for establishing Community enterprises at Tribal regions
7. More support from NSIC, Re introduction of hire / purchasing scheme
8. PMEGP scheme may be revised and KVIC may be allowed to fund only rural
enterprises and State May be permitted to implement the scheme for promoting
more MSEs at regional Level.
9. Creating common software for tracing the industrial sickness
10. Conducting Integrated moduler rural development programmes.
11. Establishing Business Incubation within the premises of Industrial Estates
12. Preparation of need based project proposals for establishing Medium scale
enterprises
13. Creation of multiple linkages with educational institutions, R &D centres,
14. Developing forward linkages with user groups

a) Credit should be easily available

b) NPA cases should be dealt with out hurting
the minds.
c) Incentives should be attractive
d) All the clearances should be in a single door step &
it too a time bounded
e) Export incentives should be more
f) Attractive interest rate to MSME units should be
available
g) Alternate energy sources to be exploited
h) Exporters should be safeguarded against the
42

fluctuation in doller rate. Moreover support

price should be maintained.

43

44

WHOM TO CONTACT FOR WHAT

S.No
1

Assistants rendered

Product Identification

Institutions
MSME DI Government of 65/1 GST
Road, Guindy, Chennai-600 032

Tele fax: 2341475 Fax: 234101

Telephone: 2341011-3 lines,
2312416,
2341785
2.
3.
4.

Registration
Technical Consultancy

Factory Accommodation

Pollution

5.

Finance

District Industries Center,

Collectorate Campus, Virudhunagar
a. MSME DI,Chennai-32.
b. DIC, Virudhunagar
Tamil Nadu Small Industries
Development Corporation,
I/c : SIDCO,Soolakkarai, Virudhunagar
Tamilnadu Pollution Control Board,
NGO Colony, Virudhunagar
Category: Government Departments
Phone: (04562) 242442
Address: 6/26, Gangai Street, NGO
Colony, Virudhunagar- 6260
a. Head Office
Tamil Nadu Industrial Investment
Corporation, Nandanam, Chennai 35.

Specialized Branches

b. Lead Bank
IOB

Term Loan
and Working Capital

173, OLD NO. 74, SUKADH, , RLY

FEEDER ROAD, VIRUDHUNAGAR,
Pincode: 626001
244645
c Branch Office
TIIC, Branch Manager,

Tamil Nadu Industrial Investment

Corporation, (TIIC),

45

S.No

Assistants rendered

Institutions

100 Railway Feeder Road

Virudhunagar
Ph: 04562-243911
d. Lead Bank
Indian Over Seas Bank, Virudhunagar

iii. PMRY Scheme

DIC, Collectorate Campus, Virudhunagar

Khadi & Village Industries Board

Collectorate Campus
Virudhunagar
Ph: 04562-252796
iv. TAHDCO

v. Machinery Hire Purchase

6.

7.

8.

Training in Industrial
Management and
Entrepreneurial development

Raw material procurement

Licence

Registration under Factories Act.

(for units employing 10 or more
workers with power
9.

10.

Marketing

ISI Mark and allied Details

TADHAO, Near Ambal Colony

Virudhunagar
National Small Industries Corporation,
615 Anna Salai, Chennai. 600 006
a. MSME-DI, Chennai -32
b. Center for Entrepreneurship
Development, TB Road, Madurai.
c. DIC, Virudhunagar
SIDCO. Virudhunagar
DIC, Virudhunagar
Local Bodies Contact DIC for details

Deputy Chief Inspector of Factories

4 NPSNA Road, Sivakasi
Ph: 04562-221698
1.Tamil Nadu Subcontract exchange,
MSMe-DI, , Chennai-32
2. NSIC, Chennai-6
3. SIDCO, Virudhunagar
Bureau of Indian Standards,
Opp. Modern Bakery, Taramani,
Chennai113.

46

S.No
11.

Assistants rendered
Testing of Products and allied
information

Institutions
a. National Testing House, CSIR
Complex, Taramani, Chennai.
b. Regional Testing Center,
65/1, GST Road, Guindy, Chennai 032
c. Chemical Testing Laboratory,
Directorate of Industries and
Commercial Industrial Estate, Guindy,
Chennai -32

12.
13.

14.
15.
16.

For Patents Registration and

Trade Mark Registration
License for Compulsory
licensable items
For Registration under
Factory Act
For Clearance under Pollution
Control Rules

Central Excise Registration

17.

Sales Tax Registration

18.

Industrial Statistical
information

19.

Khadi and Village Industries

20.

Dairy Development

21.

22.

Horticulture Development

Sericulture

Deputy Controller of Patent & Designs,

Rajaji Bhavan, Besant Nagar, Chennai-90
Director General of Technical
Development, Udyog Bhavan, New Delhi
through Industry Department.
Inspector of Factories, Virudhunagar
Pollution Control Board, Virudhunagar
Superintendent of Central Excise,
Madurai road, Virudhunagar
Sales Tax Office, Madurai road,
Virudhunagar
Statistical Department, Collectorate
Compound. Virudhunagar
&DIC, Virudhunagar.
Khadi and Village Industries,
Collectorate Compound. Virudhunagar
Aavin Dairy,
Collectorate Compound. Virudhunagar
Horticulture Department,
Melaratha Veedi
Srivilliputtur.

Department of sericulture,
Srivilliputtur

47

S.No
23.

24.

Assistants rendered

Agriculture

Institutions
Department Agriculture,
Collectorate Compound. Virudhunagar

Handlooms & Textile

Department of Handlooms & Textiles

26.

Fisheries

27.
29.

Power Collection
Purchase of Govt. of India
publications

30

NABARD

Collectorate Compound. Virudhunagar

Department of Fisheries,
Collectorate , Virudhunagar.
TNEB, Circle 0ffice, Virudhunagar
Publication Division, Govt. of India,
Ministry of Information & Broadcasting
NABARD,
Madurai Road,
Opp. PRC Bus Depo,
Virudhunagar.

Ph: 04562-246411

Employment exchange
Assistant Director of Statistics,
Virudhunagar
4562 - 252714
Registration with Fire & Rescue
Services

support for SC ST

Kandapuram Road
Virudhungar
Phone 04562-244713

O/o The Assistant Director of Statistics,

C Block 2nd Floor,
Collectorate Complex,
Virudhunagar.
Divisional Fire Officer,
Fire Services,
State Bank Road,
Virudhunagar
Ph: 0422 - 2300211
The District Manager
Tamilnadu Adi Dravidar
Housing & Development Corporation
Collectorate,
Virudhunagar-626 003

48