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Top Soft Drink Brands in India

Soft drinks have become very popular in India, enjoyed by people of all ages. Especially with the rise of fast food restaurants, soft drinks are often consumed with meals outside the home. The top soft drink brands in India are Coca-Cola, Pepsi, and Thumps Up, which offer drinks in various package sizes. While soft drinks dominate urban markets, rural sales have increased as well, with pet bottles most popular in rural areas. However, India's per capita soft drink consumption remains low compared to other countries like the US.

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104 views2 pages

Top Soft Drink Brands in India

Soft drinks have become very popular in India, enjoyed by people of all ages. Especially with the rise of fast food restaurants, soft drinks are often consumed with meals outside the home. The top soft drink brands in India are Coca-Cola, Pepsi, and Thumps Up, which offer drinks in various package sizes. While soft drinks dominate urban markets, rural sales have increased as well, with pet bottles most popular in rural areas. However, India's per capita soft drink consumption remains low compared to other countries like the US.

Uploaded by

Sun Dar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Top Soft Drink Brands in India

Soft drinks are become part and parcel of the Indian lifestyle. Be it children, the
college kid or the middle aged Indian soft drinks are enjoyed by one and all in the
country. Especially after the influx of a number of fast food joints in India soft drinks
have gained more popularity. Food like pizzas burgers and French fries go hand in hand
with soft drinks.
Gone are the days when a soft drink was enjoyed to the combat a sunny day.
Today soft drinks are enjoyed with almost every meal that one has outside his/her
home. Despite several issues that crept up regarding the ingredients used behind the
manufacturing of soft drinks the market remained stable.
he soft drink industry in India is categorized on the basis of carbonated and non
carbonated drinks. The carbonated drinks include flavors like cola, lemon and orange
and the non carbonated drinks segment includes mostly mango flavors. The non
carbonated segment includes fruit juices and squashes. The Top Soft Drink Brands in
India are Coca-Cola, Pepsi and Thumps Up. The other popular soft drink brands in India
include Fanta, Mirinda,7Up, Sprite Limca etc. In order to cater to all the segments of the
society these top soft drink brands are available in numerous sizes.
Starting from the age old 300 ml glass bottles to the 200 ml ones to the recently
launched 500 ml and 1liter plastic bottles soft drinks are available in almost every size
desired by the consumer. The carbonated drinks account for almost 80% of the total
sales of the soft drinks market in India.
Soft drinks do not only rule the urban markets they have successfully managed
to penetrate the rural areas as well. Rural areas account for almost 75% sales of Pet
bottles whereas the sales of 300 ml and 200ml bottles are higher in the rural areas.

Based on consumption patterns the soft drink market in India is classified into
two segments. The first is On premise which means the place where the soft drink was
bought and consumed. This includes places like railway stations, stand alone shops,
restaurants and cinemas. The other one being In-House consumption which means soft
drinks purchased and consumed at home. However in India the former beats the latter
hollow. Outdoor consumption accounts for almost 80% of the total sales of soft drinks
and indoor consumption accounts for the remaining 20% of the sales of the soft drinks
market.
However the soft drinks market in India is still in its nascent stage as compared
to countries like the USA. According to a report published in 2000 the per capita
consumption of soft drinks in Indi was 5 bottles annually as compared to USA whose
per capita consumption per annum stood at 800 bottles. Delhi happens to be the
highest soft drink consuming region in India.
Top Soft Drink Brands in India

Coca Cola
Pepsi
Mountain Dew
Maaza
Nimbooz

Leading Beverage Companies in India

J. D. Corporation
Drink Technology PET
Prakhya Groups
Coca Cola
Rasna International
Feroze Foods and Flavours

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