PRESENTATION REPORT ON BATA

INDIA LIMITED
(Hush Puppies)
SUBMITTED BY:
Gaurav Saini
Core Marketing
ROLL NO: DM14A22

2014-16

DECLARATION

We hereby declare that the work presented in this Project entitled

Analysis of Leather Industry
Submitted to
ASHISH BHARGAVA
Pune Institute of Business Management,
Pune

Signature of Mentor
Date:

Signature of Candidates

PUNE INSTITUTE OF BUSINESS MANAGEMENT- PGDM

ACKNOWLEDGEMENT

The satisfaction and joy that accompanies the successful

completion of a task is incomplete without mentioning the
name of the person who extended his help and support in
making it a success.
We are greatly indebted to Mr. Ashish Bhargava
My Project Guide and Mentor for devoting his valuable time
and efforts towards my project.
We thank him for being a constant source of
Knowledge, inspiration and help during this period of making
project

PREFACE

Table of Contents
Hush Puppies........................................................................................5
CONTRIBUTION TOWARDS WORLD ECONOMY.......................6
GDP CONTRIBUTION TOWARDS INDIAN ECONOMY...............6
REASONS FOR GROWTH/DEGROWTH OF THE SECTOR.......8
PORTERS FIVE FORCES MODEL................................................10
COMPANY INFORMATION............................................................11
PROMOTERS OF THE COMPANY.................................................12
MARKET SHARE OF BATA INDIA.............................................12
COMPETITORS ANALYSIS:...........................................................13
SWOT ANALYSIS.............................................................................16
STP & MARKET PLANNING OF THE COMPANY.......................16
COMPARISON OF SALES FOR PAST 3 YEARS:..........................17
MARKETING STRATEGIES OF THE COMPANY........................17
BUSINESS FINANCE OF THE COMPANY....................................18
ANALYSIS OF JDs ON ONLINE JOB PORTALS...........................22
TRAINING NEEDS OF THE COMPANY........................................23
CONCLUSION..................................................................................26
BIBLIOGRAPHY..............................................................................27

Hush Puppies

is an international brand of contemporary, casual footwear for men,

women and children. The shoes have been described as "the classic American brushed-suede
shoes with the lightweight crepe sole".[1] A division of Wolverine Worldwide, Hush Puppies
is headquartered in Rockford, Michigan. Wolverine markets or licenses the Hush Puppies
name for footwear in over 120 countries throughout the world. In addition, the Hush Puppies
name is licensed for non-footwear fashion categories, including clothing, eyewear and plush
toys.Hush Puppies uses a Basset Hound as its logo.

Hush Puppies history is rooted in innovation from inventing the first truly
casual shoes to developing dozens of patented technologies that make our shoes
more comfortable, lightweight and worry-free.

SECTOR DETAILS
CONTRIBUTION TOWARDS WORLD ECONOMY:
An economy is a system which tries to balance the available resources of a country
(land, labour, capital and enterprise) against the wants and needs of consumers. It deals with
three key issues:
What is produced
How it is produced, and
Who gets what is produced
India is the second largest economical
country after China. There are mainly three
major sectors (Agriculture, Industry, Service)
in the world economy. Shoes manufacturing
industries comes under Industry sector. And
the contribution of these sectors are given
below:

Service Sector: 63%

Industry Sector: 31%
Agriculture Sector: 6%
From the above chart it is clear that among these three sectors service sector is
holding the maximum economic space in the world and that is 63%.
Industry sector is on the second position in the world economy. But at the
present time The Industry sector is increasing very quickly.
Agriculture Sector holding the last position in the world economy.

GDP CONTRIBUTION TOWARDS INDIAN ECONOMY:

Indian GDP is the second largest after China. In India, the annual growth rate in GDP
at factor cost measures the change in the value of the goods and services produced in India,
without counting governments involvement.
India's GDP advanced faster than expected 5.7 percent in the second quarter of
2014, up from 4.6 percent expansion reported in the first three month of the
year. It is the highest growth rate reported since the fourth quarter of 2011.
There are three major sectors in Indian GDP- Manufacturing Sector, Service
sector and Agriculture Sector. And their contribution is given below:
Service Sector: 29%
Agriculture Sector: 17%
Manufacturing Sector: 54

 In India the manufacturing sector is holding the top position.

Indias manufacturing sector is vital for its economic progress. Presently, the
sector is an attractive hub for foreign investments.
Indias growth in the manufacturing sector over the last decade has been good.
It was ranked the fourth most competitive manufacturing nation in Deloittes
global index for 38 nations, in 2013

HISTORICAL GROWTH/DEGROWTH PATTERN IN LAST 5 YEARS:

There was capital accumulation during the Civil War. Before 1860,
most of America was still rather rural and interstate commerce was
very limited to the coast states and the Miss. River states. The
building of interstate railroads during the Civil War for the
movement of troops and supplies helped commercial expansion
after the war. In order to find the different effects on industrial
economy, stimulating effects of these factors in east, central and
western regions were estimated by using Cobb-Douglas
production function. There are regional differences in the effects
of the factors mentioned above. The main driving forces of China's
industrial growth are still capital investment and labor input. The
capital investment plays a larger role in the eastern and western
regions, compared with the central

 From the above chart it is clear that in the year 2007-08 the Industry Sectors GDP
rate was maximum that is 28.70% but in the current form the GDP rate fall down at
26.10%.

REASONS FOR GROWTH/DEGROWTH OF THE SECTOR

REASONS FOR GROWTH: There are some reasons for the growth of manufacturing
sector in India. And the reasons are given below:

A country cant trade services for most of its goods. According to the WTO, 80% of
world trade among regions is merchandise trade -- that is, only 20% of world trade is
in services. This closely matches the trade percentages that even the US, allegedly
becoming post-industrial," achieves. If in the extreme case an economy was
composed only of services, then it would be very poor, because it couldnt trade for
goods; its currency would be worth very little. The dollar is also vulnerable in the
long-term. A post-industrial economy is really a pre-industrial economy -- that is,
poor.
Most jobs, directly or indirectly, depend on manufacturing -- and reviving the sector
could provide tens of millions of new jobs, eradicating the Great Recession. In 2005,
the Japanese manufacturing sector was 20.2% of its economy, in Germany it was
23.2%, and in the US manufacturing accounted for 13.4%, according to the the
OECD. Using 2005 figures, if the US had the same percentage as Japan, we would
have 7 million more high-quality, long-term, well paying jobs. If we were equal with
Germany, we would have 10 million more. And according to the Economic Policy
Institute, each manufacturing job supports almost three other jobs in the economy.
That makes sense, considering the other five reasons that manufacturing is central to
the economy.
The most powerful nations in the world -- the Great Powers -- are those that
control the bulk of the global production of manufacturing technology. That is, it
isnt enough simply to have factories and produce more goods, you have to know
how to make the machinery that makes the goods. The key to power, then, is to
make the means of production. As the machinery industries go, so goes Great
Power. My own research shows that about 80% of the worlds production of factory
machinery has been controlled by what we would consider the Great Powers." Until
the 1950s, the US had produced about 50%; we now produce less than Chinas 16%.

 The growth of manufacturing machinery output, and technological improvements in

that machinery, are the main drivers of economic growth. No machinery industries,
no sustained, long-term economic growth. Just consider the explosion of the Internet,
iPhones, and the like -- all made possible by a small subset of production machinery
called semiconductor-making equipment (SME), which itself is dependent on other
forms of production machinery, such as the machine tools that grind the lenses they
use or the alloys of metal the metal-making industries output.

REASONS FOR DEGROWTH: There are also some reasons for the degrowth
of the sector. And the reasons are given below:

The population of India is increasing day by day. Thats why it became very
impossible to balance the population growth with the GDP.
It said that though the weakening of inflation and the foreign direct investment
inflows to be redeeming features, whether they will help it revive the growth
prospects will depend on factors such as the extent of damage on agriculture due to
deficit rainfall. Another cause for concern, according to the NCAER, is that after
recording a strong performance of double-digit growth in May and June, export
growth slowed down in subsequent months with a growth rate of just 2.73 per cent in
September.

PORTERS FIVE FORCES MODEL IN FOOTWEAR

INDUSTRY
There are environmental forces that directly influence a firm and its competitive actions and responses
within an industry. Harvard Business School Professor Michael Porters five forces model highlights
the key factors that determine an industry's overall competitive rivalry and attractiveness for new
entrants. And the model is given below:

THREAT OF NEW ENTRANTS: In some footwear industries, new competitors

find it difficult to enter the market because substantial capital investments are required,
distribution channels need to be cultivated and a recognizable brand needs to be
developed.
Requirement for high capital and research investments could limit the entry of new
players; however, there is a threat from new e-commerce players
Significant capital resources are required for creating a new brand as large
investments are needed for marketing and procuring floor space; hence, this restricts
the entry of newer players.
Bata enjoys a great degree of brand recognition and loyalty, and it will be a difficult
for a new player to match its level.

POWER OF BUYERS: Bata India ltd caters to its customers through both the
wholesale and direct-to-consumer channels, which accounted for 80.6% and 18.9% of
total Batas brands sales respectively, in fiscal 2013.
Direct-to-consumer sales rose by 23% in fiscal 2013, as compared to 6%
growth in the wholesale channel; hence Bata is looking to strengthen its direct
channel.
Certain big wholesale customers hold bargaining power as they could widen
their partnership with Batas competitors or provide their own private label
offerings to earn higher profitability.

POWER OF SUPPLIERS: Batas footwear and apparel products are

manufactured by third-party contract manufacturers outside the U.S. in various
countries, including Vietnam, China, Indonesia, Argentina, Brazil, India and Mexico.
Batas footwear production is largely conducted in Vietnam, China and
Indonesia as contract factories in these countries in fiscal 2013 comprised
around 42%, 30%, and 26% of total Bata brand footwear production,
respectively. Hence,both sovereign issues and currency effects could be a
cause for concern for Bata.

 No single footwear factory or apparel factory accounted for more than 6% of

total Bata brand footwear production and Bata brand apparel production
respectively in fiscal 2013; hence, due to a large base of suppliers, their
bargaining power is limited.

INTENSITY OF RIVALRY: Intense competition from established and upcoming rivals

could threaten Nikes market share growth
Bata also faces rising competition from local players in emerging markets,
who are increasingly improving their product quality.
Having said that, Bata has a strong brand reputation which likely will continue
to propel strong demand for its products. Further, Bata continues to
differentiate its products within an innovative product portfolio, leveraging a
particularly strong brand with enhanced marketing activities.

PRODUCT SUBSTITUTE: Counterfeit products represents the biggest threat in this

area
The worldwide demand for athletic footwear, apparel and equipment is
expected to grow in the future as customers cannot substitute these products.
However, the problem of counterfeit products is an area to watch. As the
quality of counterfeit products has been improving over the recent past, Bata
believe this could threaten the companys sales in emerging markets and could
also potentially dilute Batas brand value.

COMPANY INFORMATION
Bata Shoe Company was founded in 1894 in Zin by Thomas Bata.
Bata India is the leading and largest manufacturers of footwear in India, which is a
part of Bata Shoe Organization (BSO).
Incorporated as Bata Shoe Company Private Limited in 1931, the company went
public in 1973 when it changed its name to Bata India Ltd.
The Company operates in two segments: Footwear and Accessories, and Surplus
Property Development.
Its first factory was set up in Konnagar in 1931 which was then shifted to Batanagar.
Batanagar factory is the first Indian shoe manufacturing unit to receive the ISO
9001 certification in 1993.
Nearly 1500+ stores in India & serves 120,000+ customers daily.
Key person: Nitesh Kumar(CEO/MD), Uday Khanna(Chairman).

PROMOTERS OF THE COMPANY : Bata India has a strong

promoter team. I am showing the promoters team through table:

MR. UDAY KHANNA

MR. RAJEEV GOPALAKRISHNAN
MR. RANJIT MATHUR
MR. JACK G.N CLEMONS
MR. JORGE CARBAJAL
MR. ATUL SINGH
MR. AKSHAY CHUDASAMA

CHAIRMAN & INDEPENDENT

DIRECTOR
MANAGING DIRECTOR
DIRECTOR FINANCE
NON-EXECUTIVE DIRECTOR
NON-EXECUTIVE DIRECTOR
INDEPENDENT DIRECTOR
INDEPENDENT DIRECTOR

MARKET SHARE OF BATA INDIA: Bata India is the largest shoe

selling brand in India. It is able to grab the whole Indian market with its
existence. It is currently holding the 13% market share among the Indian shoe
Industry.

PRODUCTS OFFERED BY BATA INDIA: Being a footwear

company Batas products are the footwear and its accessories. There are a lots
of brands that comes under Bata. And the brands are Bata, Mocassino, Scholl,
Hush-Puppies, Comfit, Marie Claire, North-Star, Power, Weinbrenner, Footin
etc. Bata has mainly divide their products into five different segments as:
CASUAL SHOES: There are a lots of Bata brands that produces casual shoes
like Hush-Puppies, Bata, Parx, North-Star etc.
FORMAL SHOES: like as casual shoes Bata India also famous for making
formal shoes and hence the brands are Bata, Hush-Puppies, Comfit,
Mocassino etc.
SPORTS SHOES: There are a lots of variety in Bata for making sports shoes
and these shoes are really very popular. And the most popular brands are
Power, Hush-Puppies, Sparx etc.
SANDALS: Bata Indias sandals are also became very trusted for the looks
and quality and it has a very good product value in the mind of customers. The
brands that made sandals are Bata, Weinbrenner, Scholl, Marie-Claire etc.

SHOES ACCESSORIES: Now a days people became really brand users.

They can understand the value of using a good brand like Bata. And its gave
Bata a unique position in Indian market. As a result its shoes accessories are
also became very popular. And here the brands are North-Star, Angry birds,
Marie- Claire etc.

TARGET MARKET OF BATA INDIA: To grab the whole Indian

market Bata India Ltd takes a different business strategy. They divides their
business into three target group as follows:
LOW INCOME LEVEL: There are some products of Bata India that targets
the low level income people. Here the products range is 250-1000 rs.
MIDDLE INCOME LEVEL: There are a variety of products that targets the
middle income level people. Here the products range is 1000-2500 rs.
PREMIUM SEGMENT: Bata India is mainly famous for premium segment
products. The premium segment is for those people who wants to have a
convenience life or a high end feel. Here the product range is 2500-6000 rs.

COMPETITORS ANALYSIS: A competitive analysis

is a critical part of your

company marketing plan. With this evaluation, you can establish what makes your product or
service unique--and therefore what attributes you play up in order to attract your target
market.
Evaluate your competitors by placing them in strategic groups according to how directly they
compete for a share of the customer's dollar. For each competitor or strategic group, list their
product or service, its profitability, growth pattern, marketing objectives and assumptions,
current and past strategies, organizational and cost structure, strengths and weaknesses, and
size (in sales) of the competitor's business. Answer questions such as:

Who are your competitors?

What products or services do they sell?
What is each competitor's market share?
What are their past strategies?
What are their current strategies?
So, the competition market of Bata India is also full of competition. And there are three major
player in the Indian Footwear Industry that gives Bata a great challenge and the players are
Red Tape shoes, Liberty Shoes and Relaxo Shoes.

From the above chart it is clearly shown that Bata India ltd. is holding a 13% of market share
and captured the top position of Indian Footwear Industry. By having a 10% of market share
Relaxo Shoes is next to Bata. The other players are Liberty Shoes(8%) and Red Tape
shoes(7%).

From the point of market capitalization Bata India has taken the top rank with a market
capitalization of rs 1758 cr. And its competitors market capitalizations are Relaxo Shoes
(1022.22 cr), Red Tape Shoes (421.54 cr), Liberty Shoes ( 466.73 cr).

LATEST CORPORATE ANNOUNCEMENTS: There are some corporate

announcements of Bata India:

Bata walks into designers' street for special collections: Footwear retailer Bata India has for
the first time tied up with a fashion designer to launch a special collection and is looking to
rope in many more going ahead. As a part of the plan, the company has rolled out a
new range collection in partnership with Malini Ramani at its select stores in Delhi, Mumbai
and Pune.

Bata India to switch to large format stores : Bata India on Wednesday said it has decided to
switch to large format stores in the next three to four years. "We are switching to large format
stores as smaller ones cannot display all the designs the company offers," Bata India
Managing Director, Rajeev Gopalakrishnan, said here today on the sidelines of the East India
Retail Summit 2012.

Bata India to Merge Bata Properties and Coastal Commercial: Footwear firm Bata India
has decided to merge its two wholly-owned subsidiaries - Bata Properties Ltd and Coastal
Commercial & Exim Ltd -- with the company. The board of the company, in a meeting held
yesterday decided to merge the two subsidiaries, Bata India said in a filing to BSE.
"...the Board of Directors of the Company at its meeting held on August 5, 2014, inter alia, have
decided to merge Bata Properties Limited and Coastal Commercial & Exim Limited, the two whollyowned subsidiaries, with the company," it said.

SWOT ANALYSIS OF BATA INDIA LTD.:

Bata India has established a

leadership position in the footwear industry and is one of the most trusted and recognized
brand in footwear across the country. It is a premium play available at the retail end of Indian
consumption basket. Its SWOT analysis is given below:
Strength: 1.Worldwide Presence in over 70 countries and production facilities in 27 countries
2. Benefit received from link to the international organization for back-office systems,
product innovations and sourcing.
3. Found in all the metros, mini-metros and towns
4. Sells through over 1200 retail stores in India and 5000 stores worldwide
5. Employs more than 6800 people in India and 40000 people world over and over 30,000
dealers
6. Excellent advertising and brand presence
Weakness: 1. High cost for brand protection
2. Intense competition in the footwear segment means limited scope to overhaul market
share.
Opportunities: 1.People now look towards buying footwear as a blend of fashion and
comfort, so now has an increasing market size

2. Bata has an opportunity to create a separate division for tackling the rural markets in
emerging
nations
3. Global expansion in the premium footwear section.
Threats: 1. Intense Competition from other leading footwear brands
2. Commoditization if fashion footwear not differentiated well.

STP & MARKET PLANNING OF THE COMPANY:

Bata is a
household name in India and is the undisputed leader in footwear technology. It manufactures
and markets footwear for every walk of life. It is the first Indian company to introduce shoes
using latest technology under its brand "Bata Tech". Its STP and Marketing Planning are
given below:
Segmentation: It is the complete Coverage of the whole Indian market.
Targeting: Its target market covers those people who wants to have a shoe with a
convenience comfort and a high end feel.
Positioning: Best Footwear Brand in Indi.

Marketing Planning: Bata India ltd has a tremendous marketing planning strategy. They
done their Marketing planning through three parameters as:
Market Penetration: Bata has well penetrated the national local markets as well as
international markets emphasizing Europe, North Africa, and Asia in specific. The company
has gained a reputable brands name in Singapore, Indonesia, India, Pakistan etc. The main
strategy of the company towards national and international marketing is the price
arrangements that are comparatively low for the newly introduces brands while, the
established brands are reserved for companys earning and profits.
Market Development: The market development of Bata India is managed at three basic
points that includes insurance of excellent user experience to the product user, the
advancement in technical sector including research and development maintaining the product
quality as well as the securing the hygiene perspective and excellence in product performance
on the whole.
Diversification Strategy: The diversification strategy of the company is very simple that
includes a strategic flow of three points that Stability, Growth and Maturity. The product
when accepted by the market and gets the desired stability is enhanced through productivity
maximizing its growth and ultimately getting it to maturity, which follows the knockout of
these matured brands.

COMPARISON OF SALES FOR PAST 3 YEARS:

Bata India has a

good sales scale. The sales is being increased year by year. And now Bata India is the largest
shoe manufacturing company in India with a turnover of 2098 crore. According to the
company officials, Bata India's footwear collection has evolved over the years and has
launched contemporary, aspirational, and fashionable designs. The year to year changes in
sales is given below:

Particulars

2013-14

2012-13

22011-12

Sales

2098

1871

1565

(in cr)
% Changes
in Sales

12.13

19.55

MARKETING STRATEGIES OF THE COMPANY:

There are some

marketing strategies of Bata India that works as a reason for increase the sales of
the company. And the strategies are:
Segmentation of retail outlets: The major change in the Bata business policy is the
segmentation
of
retail
outlets
according
to profiles of different market segments and the introduction of novel concepts such as Bata
CityStores. These selective outlets, in conjunction with other types of outlets such as Bata
Bazar and Bata Family Stores, are adding a new level of consumer satisfaction.

Uniqueness in store-experience: Recently, Bata opened its first global concept store in India
at The DLF Place mall in Saket, New Delhi. The brand is focusing on creating a unique instore experience.

Angry-Birds Merchandise: To build the relationship with the younger audience Bata India
also launched the angry-bird merchandise that offers a new collection of school shoes, casual
shoes and accessories for children and teenagers. The designs are trendy and comfortable
while the range is inspired from various character of the popular angry birds game.

PROMOTIONAL STRATEGIES: Bata India done their promotional advertisement through

various methods:

Tag-Line: Bata tagline meant for individual products are the key components of advertising.
These tag-lines are modified according to demographic profile of consumers. These appear
on hoardings at every crucial & congested part of the cities in which Bata retail stores are
operating.

Print Ads: Batas ads are displayed on a full page in the leading newspapers which again is
based on the preference of the people. They also attach pamphlets of their ads along with the
newspapers.
TV-Ads: Television is one of the best platforms to advertise ones product. Bata being a
family brand, the ads are shown during the prime time slot so the entire family can see it
together.
Celebrity Endorser: Batas sales doubled as soon as they used Rani Mukherjee as their
brand endorser.
Specialized Shoes: Bata has also launched a new specialized division- Bata Industrials- to
offer specialized footwear to various sectors.

BUSINESS FINANCE OF THE COMPANY So, I have to take the

Gross profit, Net profit margin, Direct cost, Indirect cost,
Working capital and Fixed assets as my subject of analysis.
And the details are given below:
PARTICULARS

2013-14
(CR)

2012-13( CR)

2011-12( CR)

NET SALES

2065.17

1837.97

1540.59

Raw Materials

1070.71

903.67

796.29

Power & Fuel

51.23

44.60

38.12

Other
expenses

0.00

30.14

23.18

TOTAL

1121.94

978.41

857.59

% Change in DIRECT
COST

.15

.14

DIRECT COST:

manufacture

INDIRECT COST:

Employee Cost

213.31

195.93

185.85

0.00

0.00

300.49

Miscellaneous
Expenses

526.68

453.16

38.37

TOTAL

793.99

649.09

524.71

%change in INDIRECT
COST

.14

.23

Selling
&
Expenses

Admin

Analysis: From the above table we can see that the in the year 2013-14, the direct cost has
been increased at .15 from .14. It is not good for the company but company is still doing well
and it is growing as the sales has been increased by a huge amount of money.
But in the case of indirect cost, it has been decreased at .14 from .23. It means the company
has a good cost control efficiency that is very good for the company.

PARTICULARS

2013-14

2012-13

2011-12

GROSS
PROFIT 45.67
RATIO (%)

46.77

44.33

NET
PROFIT 9.24
RATIO (%)

9.34

14.66

DEBT
EQUITY 0.00
RATIO (%)

0.00

0.00

FIXED ASSET (IN 1330.64

CR.)
( DURING THIS
YEAR)
WORKING
25.70
CAPITAL (IN CR)
(DURING
THE

YEAR)

From the above table we can see that the Gross profit ratio remains in a same average
of near 45% and it is good for the company.
And talking about the Net profit ratio, If it is increasing year to year then it is good for
the company. Hence we can see that among this three years in the year 2011-12 the
net profit margin was 14.66%. It shows that in the year 2011-12 the company done a
well business.
But Bata India Ltd does not take any kind of short term or long term loan thats why
their total Debt is zero. As a result the debt equity ratio became 0.
And the total amount of fixed asset that has been added during the year is 1330.60 crs. And
the total working capital that is required for this year is 25.70 cr.

ORGANIZATION STRUCTURE OF BATA INDIA LTD: The structure of

THE ORGANIZATION STRUCTURE OF BATA INDIA

LTD:

ANALYSIS OF JDs ON ONLINE JOB PORTALS:

description of Bata India Ltd that I have collect from jobsearch.naukri.com.

Here is a job

Walk-in-details

Date-12th November to 25th November , Starting

Time: 10 AM

Designation

Walking for style associate and teamleader

Job description

The key responsibility for the job incumbent will

be as follows:

Customer Service
Follow company processes
Achieve 100% sale estimate on daily,
weekly and monthly basis.
Maintains store staff job results by
coaching, counseling, and disciplining
employees; planning, monitoring, and
appraising job results.
Contributes
to
team
effort
by
accomplishing related results as needed.
Skills/Qualifications: Customer Focus,
Tracking Budget Expenses, Pricing,
Vendor
Relationships,
Market
Knowledge, Staffing, Results Driven,
Strategic
Planning,
Management
Proficiency, Client Relationships, Verbal
Communication

Freshers are also welcome

Trainee/Associates position.

for

Style

Interested candidates can directly come for

interview along with resume at "6A S N
BANERJEE ROAD KOL-13(OPPOSITE ELITE
CINEMA,
NEAR
KOLKATA
CORPORATION).
Desired profile

Pleasant Personality,
Presentable,
Selling Skills,
Can Speak, Read and Write English
Minimum 12th pass
18-25 years of age
Must have valid photo ID proof

Age relaxation for only Experience

candidates up to 30 years.

Experience

0-5 years

Industry type

Retail/Wholesale

Role

Sales executive/ Officer

Functional area

Sales/ Retail/ Business Developement

Education

UG - Graduation Not Required

PG - Post Graduation Not Required
Doctorate - Doctorate Not Required

Compensation

Best in Industry

Key-Words

Close new business consistently at or above

quota level with high level of energy.
- Client delivery assurance as per client
expectations within the parameters of the terms
of contract.

TRAINING NEEDS OF THE COMPANY:

The Bata Retail Academy was

conceived under the aegis of Bata India and is now driven in coordination with human
resources and retail operations. The objective of the academy is to provide professional
training to the retail operations team and impart skills and knowledge to its employees.

The vision is for training and development of future managers through imparting practical
knowledge, imagination and skills on how to meet our customer needs in line with
company beliefs, values, goals and objectives.
The academy aims to achieve its objectives through distinctive training modules and
qualified dedicated instructors from across the fields of brands, merchandise, retail
operations and human resources. They will work alongside visiting instructors for specific
functions.
Separate programs are designed to focus on different skills and knowledge across
hierarchical levels: store managers, district managers and regional managers.
The training model adopted blends classroom and on-the-job training, which ensures the
employees experience real world scenarios in a simulated environment.
Conceptualized last November with the vision of setting up five centers across India in
2014, the North India base became operational this January, quickly followed by the
South India base a month later. Three batches of SMART programs and an Advanced
District Administration Professional Training (ADAPT) program are already underway in
the two operational centers.
Modern infrastructure is being used for the training programs, including desktops with
operational POS and LAN, video conferencing, projectors, samples and training aid kits.
In future the Retail Academy plans the addition of a Knowledge Center with a library
and information center about footwear, retail and learning.
With the establishment of this academy, Bata India forecasts the beginning of a new,
exciting chapter in liaison with Thomas J. Batas vision: We believe that the fundamental
vitality and strength of our Organization lies in our people.

ORGANIZATIONAL CULTURE OF BATA INDIA LTD.: Bata India has a very

good corporate/Organizational culture like:

People and the Planet the Heart of Batas Culture:

Driving a dynamic enterprise that serves its customers and its community has been at the
heart of BATAs culture and vision since 1894. Our goal is to continue to improve the lives of
our customers, employees, suppliers and communities in the developed as well as in the
developing world, while protecting the environment for the current generation and
generations to come.

Global Social Compliance Program (GSCP):

The Global Social Compliance Program is a business-driven program for the continuous
improvement of working and environmental conditions in global supply chains. The GSCP
was created by and for global buying companies wanting to work collaboratively on
improving the sustainability (social and environmental) of their often-shared supply base.
The Leather Working Group (LWG):
The Leather Working Group is a multi-stakeholder group, comprised of brands, retailers,
leather manufacturers, chemical companies and other relevant parties in the leather supply
chain, with the goal of raising the environmental performance of the leather industry. Bata is
committed to having all leather suppliers certified by the Leather Working Group

CONCLUSION
After observing the overall project it can be easily said that Bata is not a name, It is a brand
that expressing its success wing over the whole world. Bata has been influencing trends and
dressing your feet with elegance and character for 120 years throughout the world. Since its
founding by Thomas Bata in 1894, the company has been at the forefront of innovation, not

only in the production and design of new styles, but in the creation of business models that
permit a quick response to rapidly changing markets. Today, Bata offers you a vision of style
and fashion to reflect your own image, created for you as well as with you. A vision to be
shared For over 13 decades, Bata has been on the leading edge of footwear design. Today,
professionals in Batas Shoe Innovation Centres around the world continue the tradition of
innovation as they dedicate themselves to discovering new shoe materials, developing
modern shoe technologies, and creating fresh footwear that marries style with comfort.
Batas reach is worldwide; its presence is local. Our novel international manufacturing
structure allows Bata facilities around the globe to respond to the unique needs and wants of
local customers. As a result, Bata is honored to be a local company in every country it serves.
Bata continues to be guided by the same core principle it has followed for over one hundred
years: to know its customers and to create the best possible products to meet their needs.
Since it is founded in 1894, Bata has been at the forefront of innovation; not only in the
production and design of new styles, but in the creation of business models that permit a
quick response to the ever-changing wants and needs of our customers. As a result, Bata
enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly
serves some one million customers each day.

BIBLIOGRAPHY
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