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Your Business Idea: (Exercise)

This document provides questions to evaluate business ideas by identifying problems solved, customer willingness to pay, branding value, reasons for success or failure, competitive advantages, and alternative ideas. The seven questions prompt reflection on key factors such as customer needs, pricing, differentiation, competition, and flexibility. Asking questions helps focus critical thinking when developing business ideas.

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Eka Darmadi
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137 views1 page

Your Business Idea: (Exercise)

This document provides questions to evaluate business ideas by identifying problems solved, customer willingness to pay, branding value, reasons for success or failure, competitive advantages, and alternative ideas. The seven questions prompt reflection on key factors such as customer needs, pricing, differentiation, competition, and flexibility. Asking questions helps focus critical thinking when developing business ideas.

Uploaded by

Eka Darmadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Your Business Idea (Exercise)

After brainstorming some ideas, evaluate each one them by answering the following
questions:
1. What is the problem to be solved, the need to be fulfilled or the value to be provided?
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2. Are people really willing to pay for the idea?


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3. What is the hidden value provided (for branding)?


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4. Why this idea should work (make a list)?


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5. Why it should not (make a list)?


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6. If there are any competitors, how this idea is going to stand out?
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7. Are there any related ideas that you can pivot to, in case this one does not work?
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Note: By asking yourself questions, you direct your mind in a way that increases
the level of focus to look for specific answers, and you can adopt the questionand-answer way of thinking throughout this course to apply the knowledge to your
business idea.

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