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Impulse Buying at Kedai Mesra

This document analyzes the factors that influence consumers' impulse buying behavior at Kedai Mesra Petronas convenience stores. The author, Adlin Shahira Bt Mohd Roslan, conducted this analysis as part of her Bachelor of Business Administration (Hons) in Marketing degree from the Faculty of Business Management at Universiti Tekniologi Mara (Perak) in January 2015.

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63 views1 page

Impulse Buying at Kedai Mesra

This document analyzes the factors that influence consumers' impulse buying behavior at Kedai Mesra Petronas convenience stores. The author, Adlin Shahira Bt Mohd Roslan, conducted this analysis as part of her Bachelor of Business Administration (Hons) in Marketing degree from the Faculty of Business Management at Universiti Tekniologi Mara (Perak) in January 2015.

Uploaded by

marz95
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ANALYZING THE

FACTORS

INFLUENCE

CONSUMERS

IMPULSE BUYING BEHAVIOR AT KEDAI MESRA


PETRONAS

ADLIN SHAHIRA BT MOHD ROSLAN


2012209408

BACHELOR OF BUSINESS ADMINISTRATION


(HONS) (MARKETING)
FACULTY OF BUSINESS MANAGEMENT
UNIVERSITI TEKNOLOGI MARA (PERAK)

JANUARY 2015

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