Scribd
Upload
102 views1 page

Checklist Marketing

The document provides an extensive list of topics for marketing job candidates to prepare for, including marketing questions, company questions, marketing strategies and concepts, market research methods, case studies, current industry developments, and HR interview questions.

Uploaded by

supu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
102 views1 page

Checklist Marketing

The document provides an extensive list of topics for marketing job candidates to prepare for, including marketing questions, company questions, marketing strategies and concepts, market research methods, case studies, current industry developments, and HR interview questions.

Uploaded by

supu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Team Disha Marketing Roadmap 2014-15

Please ensure that you are prepared on the following topics:

Marketing Questions Uploaded on Claroline


Company questions for Marketing Uploaded on Claroline
Some cases / basic application oriented knowledge on important topics like
Re-positioning
Consumer behaviour
Branding
New Product Development & launching
Pricing strategy
STP, Packaging, SKU sizing
Designing Compensation & Incentive structure for sales force
Designing training programs for sales force
Organisation of sales force
Services marketing
Go To Market strategy
Communication strategy by using traditional media
Communication strategy by using digital and social media
B2B vs B2C
Brand extension, line extension
Desert survival games or elimination games
Marketing gone wrong Cases of products where advertisements or positioning went wrong
Guesstimates on market sizing Toothpaste, Salted snacks, soaps, cigarettes, 3G, 4G, etc.
Advertisements of a few brands and their direct competitors People should also consider how
STP has changed over the period of time. E.g. Cadbury Bournvita vs Horlicks, Pepsodent vs
Colgate
Market Research Brief idea about Qualitative & Quantitative Market Research
GD Topics
General Related to current affairs, globish, gyaan type
Abstract Refer Samsung & Asian Paints process in Excel dashboard
Cases on topics listed above
CV Knowing CV in and out Its better to prepare questions on your CV yourself. For every box
on your CV, you should have 3-4 examples, instances to share
Latest developments in industries Sector Preparation FMCG, Telecom, Pharma, Retail,
Media & Entertainment
References Euromonitor, IBID, Business Monitor, IBEF
HR Please prepare for all the HR questions uploaded on Claroline

You might also like