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Engine Oil Brand Preference Survey

This document contains a market analysis survey about engine oil brands for four-wheel vehicles. It collects information about respondents' vehicles, driving conditions, oil change frequency, preferred oil type and brand. It also asks respondents to rate different brands on performance, price, and long drain interval. The goal is to analyze preferences for various engine oil brands with respect to factors like vehicle use cases, oil change habits, and perceptions of brand attributes.

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gautham
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84 views3 pages

Engine Oil Brand Preference Survey

This document contains a market analysis survey about engine oil brands for four-wheel vehicles. It collects information about respondents' vehicles, driving conditions, oil change frequency, preferred oil type and brand. It also asks respondents to rate different brands on performance, price, and long drain interval. The goal is to analyze preferences for various engine oil brands with respect to factors like vehicle use cases, oil change habits, and perceptions of brand attributes.

Uploaded by

gautham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MARKET ANALYSIS OF VARIOUS BRANDS OF ENGINE OIL

WITH SPECIFIC REFERENCE TO FOUR WHEELERS

1 Name :

2 Age : [ ] 18-22 [ ] 23-27 [ ] 28-32 [ ]33-37 [ ] Above 37

3 Please list year, make and model of your vehicles?

___________________________________________________________

4 Fuel Type

[ ] Diesel [ ]Petrol [ ]CNG / LPG

5 Which driving conditions generally apply to your vehicles?

A B
- Most trips less than 5 to 10Kms - Choose this schedule if none of the
- Most trips include extensive idling conditions in Schedule A is applicable.
- Operate vehicles in industry areas or - This is Normal driving condition and
off-road frequently includes smooth driving condition
- Frequently tow a trailer or use a
carrier on top of your vehicle

[]A []B
6 Do you change your oil at the recommended periodicity that applies to
you?

[ ] Always [ ] Sometimes [ ] Never


7 Which type of engine oil you prefer
[ ] Conventional oil [ ] Semi synthetic [ ] Synthetic

8 What is the quantity of engine oil that you purchase? ?


[ ] 1Ltr [ ] 3.5Ltr [ ] 5Ltr [ ] Above 5Ltr
9 Which brand of Oil do you prefer?

[ ] Castrol [ ] Shell [ ] Mobil1 [ ]Valvoline [ ]Total


[ ] others please specify (____________________________________)
10 Factors to choose the oil?

Factors Always Rarely Never


Brand Awareness
Mechanic
Recommendation
s
Nature Of Outlet
Price of Lubricant
Lubricity of
Engines
Viscosity of
Lubricant oil

11 Rate the following Brands:

A) Based on Performance

BRANDS Average Good Very good Excellent

Castrol
Shell
Mobil1
Valvoline
Total

B) Based on Price
BRANDS Average Good Very good Excellent

Castrol
Shell
Mobile1
Valvoline
Total

C) Based on Long Drain Interval


BRANDS Average Good Very good Excellent

Castrol
Shell
Mobil1
Valvoline
Total

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